Listening to the Hall of Hot Comment | Online anchors holding a certificate and correction can only be stable and far away

The online live broadcast standards are constantly, and the chaos of online anchors is not accepted. Recently, the "Code for the Conduct of Network anchors" jointly issued by the State Administration of Radio and Television and the Ministry of Culture and Tourism clearly stipulates that the content of a higher professional level of live broadcast is required, and the anchor should obtain the corresponding practice qualification.

In the awareness of the average person, the webcast is the live broadcast of the whole people. Compared with the traditional media anchor, its transcendence and disruptability are reflected in breaking the constraints of identity and qualifications. Opinions. The openness of this new model is to put the double -edged sword in itself: on the one hand, it is indispensable for increasing employment, promoting economy, expanding domestic demand, and stimulating circulation. On the other hand False propaganda, misleading price, tax evasion, and misconducting words and deeds are also dazzling. The relevant departments issued the code of conduct of online anchors is a correction and correction of overly loose management of the past online live broadcast, so as to facilitate the future stability.

Since it is correction and correction, it means that relative to the past, the management of online anchors will be tightened and stricter. How can we avoid the strange circle of vicious circles that are chaotic and death as soon as they are closed? Relevant departments obviously considers: The standards of network anchor behavior issued this time stipulate that the online anchor holding a certificate is not aimed at all network anchors, but limited to those professional anchors. Common stock trading guidance, legal consultation, medical care, medical care Consultation, etc. These live broadcast content has a certain professional threshold and may have a direct impact on the audience. It is required that this part of the professional anchor to hold a certificate can prevent counterfeit experts from touching the fish and misleading the audience. Such a standardized and precise policy not only eliminates the chaos of webcasting, allows professionals to do professional matters, but also retains the loose and open environment of the webcast to the greatest extent.

Webcasting is not a place outside the law, and the willful willful naked naked naked naked is obviously not allowed. To receive good effects, it is necessary to implement it. The provisions of this issue delineate the approximate scope of the network anchor that needs to be held on duty. It involves medical care, financial finance, law, education and other related fields. Compared to the complicated network live broadcast content, this division is still too broad. How to scientifically and accurately define the scope of network anchors that require a certificate and how to identify the practice qualifications of "professional anchors", which needs to be introduced by more scientific rules.

Li Tao, a reviewer of Chengdu News Broadcasting FM-Chengdu News

- END -