Hurry up and walk into Linyi, a hundred popular anchors gathered the capital of e -commerce to explore the new increase in "fast brand"

On June 26, the launching ceremony of the Linyi Municipal Government and Beijing Kuaishou Technology Co., Ltd. and the "Quickly Praise Linyi Consumer Season" event launching ceremony was grandly held in Linyi, Shandong. Zang Yaogang, a second -level inspector of the Shandong Provincial Department of Commerce, Xun Xinyang, member of the Standing Committee of the Linyi Municipal Party Committee and Vice Mayor of the Communist Party of China, Long An, Vice President of Kuaishou Science and Technology, Zhang Jun, Vice President of Kuaishou Technology, Wang Yanzhi, Vice President of Kuaishou Commercialization. Essence

The signing of the Linyi Municipal Government and the Quick Hand Strategic Cooperation Agreement marks the Capital Baicheng series of Kuai Baicheng series jointly organized by Kuaishou and local governments. On the evening of the 26th, it was held in Linyi. Sister Qing's essential oil, Jianghe, the old man of brewing, Juan Sister, Hu Yanxue, and Gongye, etc., founders and anchors, etc., discussed with the official officials to explore how fast brands accelerate their growth in fast -handed ecology and realize business. Long -term growth.

Strong and strong, quickly praise the Linyi consumer season officially opened

In the north of Linyi in Shandong, the Beijing -Tianjin -Hebei and South neighbors have been in the Yangtze River Delta. In recent years, Linyi has relying on a solid business foundation to vigorously develop the new economy and new formats, and gradually become the largest short video live e -commerce base in the north. Kuaishou is the leading content community and social platform in the country, and it is also the leading enterprise in the field of live e -commerce. Therefore Cooperation in this area.

Zang Yaogang, a second -level inspector of the Shandong Provincial Department of Commerce, said in his speech that Linyi has achieved many highlights in the promotion of new formats, demonstration creation, and support carrier in the field of e -commerce in recent years. The new city business card, I hope Linyi will take this event as an opportunity to join forces and other platforms such as Kuaishou to continue to play the advantages of live broadcast e -commerce, and strive to create a strong atmosphere of "want to consume, consume, and dare to consume", so that the people have more real realities The sense of gain.

The member of the Standing Committee of the Linyi Municipal Party Committee and Deputy Mayor of the CCP, on behalf of the Linyi Municipal Party Committee and the Municipal Government, expressed warm congratulations to the contracting ceremony. He said that the two parties of the signing ceremony will enter a new stage of close cooperation and development, and it will be required Taking this activity as an opportunity, in terms of urban propaganda, e -commerce industry development, and stimulating market consumption, we will consolidate development consensus, strengthen communication and docking, carry out broader and deeper cooperations to achieve mutual benefit and win -win situation between the two parties.

Long An, Vice President of Kuaishou Technology, retrospectively that as early as 2019, the first clothing industry belt in the country to the ground to Linyi, which attracted more than 600 professional fast -handed e -commerce anchors to participate; in October 2021, in the first RCEP area (Shandong Shandong (Shandong ) At the Imported Commodity Expo, Kuaishou anchor and Thai Consul launched live broadcasts, creating a single GMV 30 million yuan in good results. This time, a strategic cooperation agreement with Linyi and conducting a series of activities is to rely on fast -level 100 billion -level traffic and mature technical product capabilities, to gather various resources such as Linyi enterprise merchants, Internet celebrity experts, etc., empower the new business format, shape the new city, and create a new city. Brand, revitalize new measures for new cities.

At the same time, the Linyi Municipal Bureau of Commerce also released the theme, scene and specific content of the "Quickly Praise the Linyi Consumption Season" series of activities. The relevant leaders and fast -hand representatives of the Linyi Municipal Government and the Shandong Provincial Department of Commerce jointly launched the Linyi Consumption Season.

Quick hand layout of the e -commerce capital, and the new business may be

At present, Linyi is active in more than 15,000 professional fast -handed e -commerce anchors. Among them, more than 300 anchors with a number of fans are more than one million or more; Linyi also has more than 20 fast -hand base trading teams, and fast -handed e -commerce practitioners exceed 15 Thousands of people, the proportion of e -commerce service providers accounted for more than 25%of the country's total; in recent years, Linyi has sold the first in the country in fast -selling goods. City of Live E -commerce ".

Wang Yanzhi, Vice President of Kuaishou Commercialization, said that Linyi had emerged many outstanding popular brands such as Jiangnan Impression (Xu Xiaomi), JR (Tao Zijia), and Youth Films. Real emerging brand.

At present, the advantages of the traffic, content, and IP activities of the Kuaishou platform can be fully used by Linyi. Through centralized exposure and support policies, it helps Linyi local merchants to achieve branding upgrades and empower Linyi e -commerce industry. In addition The business service provider team provides resources such as operational training, anchor empowerment, supply chain construction, and technology introduction, and helps Linyi live broadcast e -commerce base transformation and upgrading, expanding new businesses, and achieving sustainable development.

Recently, Kuaishou released the "Fast Brand Support Plan". In 2022, it plans to start with five aspects including traffic dividends, cold start benefits, product privileges, marketing activities, and exclusive services to support 500 fast -moving brands. In terms of building an e -commerce service provider ecology, it provides new momentum for service providers, and Kuaishou officially announced that it is preferred by e -commerce service providers who have invested in Linyi.

In the more business environment of acquaintances such as third- and fourth -tier cities in Linyi, once a "fast brand" is successfully created, hundreds of thousands of brands can quickly copy this success. The upgrade of the chain. Therefore, among the fertile soils of Kuaishou Xinshijing, there are naturally countless Linyi local merchants waiting for the opportunity to break the "fast brand", because the "fast brand" is not only a policy supported by the platform under the impact of the epidemic, but also the business growth in emerging channels. point.

快手新市井，在临沂落地“快品牌”打造一个“快品牌”需要地区、商家、达人和平台齐心协力，特别是区域性品牌的破圈之路，优质内容和高信任值达人、全Link integrated marketing solutions are crucial to enhance the influence of the brand.

In the "fast brand popular night", the anchors of fast -handed anchors in various fields have collided with different views on how to create a "fast brand". Song Jian, the founders of Mengquan Beauty Brand, and Xu Xiaomi Jiangnan Impression Brand Share new ideas for creating a fast brand.

Compared with traditional e -commerce, live e -commerce companies are still developing at a high speed. With the bonus of 23 billion traffic bonus bonuses in the live broadcast e -commerce, the fast brand will definitely have a stronger acceleration and growth space. With the "fast brand" as the link, Kuaishou can help Linyi merchants upgrade the source of good goods into emerging brands, prolong private domain flow and brand value; strengthen the trust relationship between users and merchants, reduce the cost of consumer decision -making; The individual's wealth path also shortens the time cycle of brand building.

For a long time, Kuaishou has been committed to integrating content with e -commerce and regional local characteristics to the greatest extent; it has also led merchants to use the support of the platform and scientific marketing methods to achieve a certain scale growth. It is understood that in the future, the fast -moving aspects will help regional brands build their own business positions on the platform, start the business from the city to the country, and become a well -known brand. Because Kuaishou firmly believes: a good brand can support a larger e -commerce business.

We have reasons to believe that in the overall situation of Xinshijing Commercial, Kuaishou can work with the government to explore marketing advantages in various aspects such as public -private areas, product sales, etc., and continue to deeply cultivate regional e -commerce business; "Fast brand" helps local brands and e -commerce industries to achieve new development.

- END -