Midsummer Night · Fireworks ① | The trunk market has set fire, and there is a new scenery in Jinan summer night

New Yellow River Reporter: Zhang Chengdi

Summer night wind, as if overnight, the car trunk culture market was hot.

At the beginning of the night, more than a dozen private cars were lined up outside Wanda Plaza in the high -tech zone; on the other hand, at the square in front of CCPARK Gate in Culture East Road, there were also more than ten private cars in pockets ... Start preparing the goods, hang their own booth signboards, and support a few tables and chairs. When the decorative lights of the stars are lit, the trunk market will begin.

"At least two commercial industries on June 24 and 25 were organized in the trunk market in the organization. Both the traffic and the transaction volume were considerable," Song Shuyi told Xin Huanghe reporter. "Participate in the trunk city market. The people of the set can be divided into three types: full -time, part -time, and drainage for physical stores. "

"Jinan's trunk culture is still in the budding stage. We should consider how to make it better, not a flash." Liu Zhen, the planner of the Fengwei Charter Cultural Alliance, believes that "car culture is also a kind of street culture, humility, simplicity, and happiness should be its core."

New social venue for young people

At 11 pm on the 24th, the hustle and bustle of the night gradually retreated, but Liu Zhen was not idle. He had to ask about the transaction situation of the stalls one by one, but also to dock with the mall staff. "Today's power supply seems to be not very stable. Many stall owners are inconvenient when taking water, and there are no trash cans. The garbage we cleaned after the stalls have nowhere to be stored ... "

36 -year -old Liu Zhen is the "old man" in the car culture. He runs a stall. Because of the signboard, he is also called "Brother" by his friends. "I have been on the streets since 2016. At that time, I also used tricycles. Later, I bought this van car. Customers, I think everyone can do something interesting together. "

After Liu Zhen and his friends' efforts, their own brand "Fengwei Chamber Culture Alliance" was established. At present, there are 19 car owners, most of which are post -85s to 95, and most of them are young people around 95.

Compared with Liu Zhen, Xiao He is a newcomer who has just joined the car market. The operator of "Xiao He Chao" is 22 years old. He just graduated from Chengdu to Jinan after graduating from college. Regardless of whether it is testing or workplace, it is never a choice of Xiao He. "Car culture is freedom and happiness for me." The reporter saw that whenever a customer came, why did Xiao stand in front of the car and recommend it; when there were young people, she shuttled between other stall owners, hungry a bowl of noodles, and drank a cup of " The ice drink of the Matthew House, share a "Tiramisu" he made.

The operators of the "Matsuya" are two people, Xiaobao and Xiaoti. They mainly sell coffee and occasionally sell tea. They are both colleagues and camping enthusiasts. When it comes to participating in the car market, Xiaobao said, "We often camping, this is also this form, but now there are some camping venues that are uneven, we want to have a friend's" base "together. It happens to meet the needs. "

From trading to communication, business is even more attitude

Liu Zhen feels that the road stalls in the car are often said to have two different things, let alone the night stall 2.0. "We are more in contact in the form of friends, showing their own personality and characteristics in the form of a car, and we hope that more people can put down their mobile phones and come to show ourselves outdoors. Instead of saying that this is a transaction, communication is actually more appropriate ","

Xiaobao and Xiaotan were ready to close the stall until 11 o'clock at night. Before the stalls, they talked to their friends for a while. The friends took a photo for them. They also greeted the stalls in front of their stalls to come to Xiaoxia. Because they are part -time, they only come out twice or three times a week. It is a new day. "Before leaving, Xiaofan took the guitar and played" The days passed like this, and those absurd times had forgotten ... "

In front of Liu Zhen's booth, the reporter saw that many people traveling and going came to ask, but Liu Zhen's noodles were sold very early. Looking at the empty bowls on the table, he seemed to ask, " The age of 30 is recognized, it should not be easy. "

Liu Zhen likes to cook noodles. His craftsmanship was learned with his comrades when he was a soldier in Sichuan, but he made some improvements. "The condiments are made by myself, such as red oil. The deployment, each powder is weighed after it is made, so as to ensure the taste of each bowl of noodles. "He felt that this was also a attitude towards life.

However, since it is a market, it must contain certain business purposes. "Economic driving is the foundation," Song Shuyi said. "People participating in the trunk market can be divided into three types, full -time, part -time, and drainage for physical stores. ","

Earlier, Xin Huanghe reported two "middle -aged people" "road coffee" shops. On the 25th, the reporter met his friend "Burger on the Road" operator Chen on the CCPARK car market. Mr. Chen, a black vest, and two small braids, Mr. Chen is quite like a wrestling man on a grassland, but he is a native of Jinan. "I used to sell baked skewers on the side of the road. The car form has just started for less than two months, and it is easier than before. "During the speaking, Mr. Chen turned over a meat cake, and a drop of hot oil beating up and down on the meat cake. Dessert track competition is fierce

On the 24th and 25th, reporters from Xinhuanghe went to Wanda High -tech Store and CCPARK respectively. Experience the car market in the two places found that the price of goods is basically around 25 yuan, a cup of coffee 20 yuan, a bowl of noodles 15 yuan, a ticana Mimi 18 yuan in Su, a barbecue 38 yuan ... the price is close to the people, and the sales of the stall owners are also considerable.

"Like a shop with a unit price of about 30 yuan, it should be no problem for the flow of 4,500 yuan in a night," Song Shuyi told reporters, "Almost a week of sales of one week. After all Fireworks. "The right atmosphere is in line with the preferences of young people. Even at the temperature of 40 degrees Celsius, many people are still willing to come over.

However, the reporter of Xinhuanghe saw that the car market in the two shopping malls is concentrated and the products are almost similar. Some similar stall owners will also play the banner of Jinan at the same time. "Especially dessert categories, because the production is relatively simple, the repetition will be relatively high," Song Shuyi explained. "So when we recruit similar stall owners, we will compare it in many ways and watch it on the spot."

Liu Zhen also faced the same problem. When choosing a stall owner, he set up a certain threshold. "There is a priority to the experience of booth stalls, because this shows that he is stable. The qualifications are more healthy. In addition, the owner contacted me. As long as the product is suitable, I will see, taste it in person, and try to achieve everything. "

Is it a flash of flowers or a new outlet

The car market is hot, and the most direct reflection is that there are more self -media and photography enthusiasts in the market concentrated. The reporter saw at the scene that many photography enthusiasts took the equipment to take pictures in front of each booth, and even some of them were photography groups. Take the model to shoot.

On social platforms, the topic reading of the trunk reserve of Jinan has been close to 100,000. The highest related videos also praised tens of thousands of likes. "In recent days, we have received hundreds of private messages in the background. Collection, "Song Shuyi told reporters," Now, we are also actively planning, hoping to create a IP of trunk culture, one is to broaden the night economy of Jinan, and the other is to attract more young people to participate, which is also conducive to Jinan youth -friendly cities. Construction. "

In the past month, it should be Liu Zhen's busiest. In addition to the mall invited them, there are also cultural tourism units invited them to set up stalls in the scenic area. His social account has new comments and private messages every day, hoping to join the stalls together. In this regard, Liu Zhen has his own consideration. "Jinan's car culture is also a budding period. Many people want to do it and some people have done it, but there is still a good environment. I have experienced the expelled experience. "

In addition, Liu Zhen believes that car culture is actually a kind of street culture. It can derive many other categories of street culture, such as combining with music, combining with dance, and so on. Only by forming an atmosphere and a habit, will it not be a flash. Liu Zhen's friends said, "After a year, see how many people can be left."

Edit: Weekend

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