Nanjing: Agricultural enterprises bring goods to catch up with Daji rural areas into the city

Donggou Zhuguishan Old Goose, Colorful Bamboo Town Corn, Western Lake Honey ... Recently, the first "rural tourism ceremony" jointly sponsored by the Jiangsu Tourism Association Tourism Commodities and Equipment Branch and Nanjing Tourism Group Qinhuai River Construction and Development Co., Ltd. Camera Daji rural market activities were held in Nanjing Mizuki Qinhuai Art District.

At the event site, more than 30 agricultural enterprises in Jiangsu brought more than 200 species of rural local products, agricultural and sideline products, and non -heritage products. Citizens were in an orderly manner, and they purchased their favorite rural things.

Du Jun, president of the Jiangsu Tourism Association Tourism Commodities and Equipment Branch, said that the theme of this event is "Working together to benefit farmers and people to help rural revitalization". At the same time, it also takes this as an opportunity to recommend rural cultural tourism projects to achieve the purpose of "entering the city and going to the countryside".

The market site.邰 邰 邰 邰 邰

Village excellent popularity is popular

"Two hours after opening the market, I sold dozens of pounds of pork head and a dozen old goose. Our products are made in the early morning. The most ideal state is to be sold before noon. It is the most authentic Liuhe pork head meat. "On the rural market on the morning of the opening of the market, Zhu Guishan, the representative inheritor of Liuhe District (Liuhe Pork Head), Nanjing Liuhe District, was so busy. He said that the stores in Liuhe District basically line up every day, and even citizens in the urban area will drive to the store to buy pork head on weekends. "As long as we make good products with our heart, we must not be the guests."

Purslanezel, purslane sauce, purslane tea ... The stall of Wang Yunlong, the head of the brand of Jiangsu Agricultural Technology Development Co., Ltd. Standing in front of the steam box of his booth, waiting for the new cage for purslane buns to come out. "The buns brought today are almost sold in the morning, and the effect is basically in line with expectations. I also hope to take this opportunity to let more people know our Yakang Garden, and I can often go to our stores to buy products in the future." Wang Yunlong said.

In front of the "Wei Hua West of the Corporation" stall, the advertisement of "Thirty Years" attracted a lot of citizens to stop. After a sip of tomatoes in Nanjing citizen Zhou Chunyan, he said to the boss of the booth: "It really is different from the usual buying in the vegetable field. It really has the taste of tomatoes that used to eat in the countryside."

Song Lin, the person in charge of "Huixian Pickling" micro -store, brought vegetables produced by her own planting base. Cucumbers per kilogram of 4 yuan were much lower than the market price, and they were snapped up by citizens in the morning. Song Lin said: "The quality of our cucumber is good and cheap, mainly to make popularity." She introduced that the vegetables at the previous planting base were mainly supplying schools, companies and other units. Micro -shop is for more people to let more people know and taste the authentic rural taste.

Agricultural enterprises attach importance to tree brand

Many agricultural enterprises have participated in this rural market not only selling goods, but also to start the brand.

The "Zhao Babi Purple Goose" rice in Zhaoba Village, Liuhe District, Nanjing City is the "Nanjing Good Rice" selected by the Nanjing Agricultural Academy and the Nanjing Agricultural Technology Promotion Station in 2020. As the first agricultural product brand launched by the village, the village attaches great importance to the rice brand as soon as possible. Wang Lan, the first secretary of Zhaoba Village in Liuhe District, Nanjing Agricultural and Rural Bureau, introduced that because it is a brand that has just been launched, it is not well -known. I hope that this rural market will become a platform to show Zhaoba Rice. Through this activity, other villages have learned the development of other villages in agricultural product brands and the experience of the product industry chain, and for the next development of Zhaoba Village to develop the "scriptures".

"Today we have brought old -fashioned products such as Zhenjiang Xiang Vinegar, Suzhou Sauce, Lianyungang Hawthorn Wine. The five stalls here are all in our house, and the price is also very close to the people." Yu Chunzhai (Nanjing) Food Co., Ltd. Wang Chunyan Introduction, there are a lot of old -fashioned products, but it is little known to not be "home". The "rural tourism" to catch up with the large -scale rural market activities allows more consumers to access high -quality old -fashioned products, so as to understand the culture behind it.

Du Jun introduced that the "rural tourism" rushing to the big collection of rural markets relying on Jiangsu's rich agricultural products and agricultural and sideline products to bring the public to various types of rural areas. The first event was affected by the epidemic situation. It only organized rural enterprises in Nanjing to participate in the exhibition. It will be normalized in the future. Temporarily scheduled to be held twice a month and organized special activities on holidays to enrich the needs of urban residents for rural cuisine. At the same time Help rural farmers and agricultural enterprises to better expand market sales and achieve long -term market mechanisms for helping Nongxing Village.

Wu Junping, president of the Jiangsu Vegetable Association, introduced that the event focuses on the exhibition and promotes high -quality agricultural products in rural areas in Jiangsu, which has a certain role in promoting the influence of high -quality agricultural product brands in the region. "'Golden Cup and Silver Cup is not as good as ordinary people'. In the process of comprehensively promoting rural rejuvenation, branding will increase the added value of agricultural industries and agricultural products and increase farmers' income. I hope that this activity can make urban citizens come into contact with cheap and good quality and beauty. High -quality rural agricultural products allow agricultural enterprises to tell brand stories and help rural rejuvenation to continue to advance in depth. "

Jointly promote rural tourism

In addition to good rural things, the figure of travel agencies also appeared at the event site. Jiangsu Jinling Business International Travel Service promoted a number of Nanjing rural leisure tourism routes such as rainfarter ecological happy picking, the research experience of silk mulberry mulberry, and the tea collection experience of Huanglonglong. The travel agency travel planner Shen Keyou also visited every agricultural enterprise at the scene on the morning of the market. He said that each agricultural enterprise at the scene may appear in the rural tourist routes of the travel agency. "At present, due to the epidemic, rural leisure and holiday tourism in the city and the province has become the main position of travel agencies. We will also seize the opportunity to find more distinctive rural tourism formats and integrate them into our products." Some rural areas. , Agricultural enterprises are also charging rural tourism. According to Sun Dahe, general manager of Nanjing Western Lake Agricultural Technology Co., Ltd., this time, participating in rural markets, on the one hand, wants to do a good job of brand promotion, on the other hand, he also wants to attract more people to the company's bee breeding base to visit. He introduced that as a beekeeper family, his daughter is currently a beekeeper. In 2020, under the suggestion of his daughter, the company built a bee shop at a breeding base in Jiangning District, Nanjing, and is now open for free. "Many children and adults are interested in bee breeding. Now the bees can receive more than 1,000 tourists every month. We also actively expand the formats such as 'bee+planting', bee cultural and creative and other formats to further enrich the experience of tourist experience."

Wang Lan introduced that at present, Zhaoba Village is working hard to transform the rural environment. First of all, he wants to develop basic tourism projects such as paddy field paintings, small vegetable gardens, and research tours. In the next step, Zhaoba Village will adhere to ecological development and promote rural rejuvenation in the industry, and use the village's high -quality rice bases, farmland water conservancy facilities and other resources to embark on the way to develop rural tourism. "Hot Popularity" takes the countryside. (Author: Xunzi Jun; Editor: Yang Shuo)

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