Multi -place secretary and mayor took the lead in eating supper and encouraged the development of the "night economy" of catering!

Local officials in many places take the lead in eating "supper"; a package of policies that promote the night economy ... The catering "Night Economy" ushered in the development bonus?

This article was originally launched by the Red Meal Network (ID: hongcan18), author: Jian Yuhao.

Summer is coming, the supper is coming, and barbecue, beer, and crayfish ushered in their own home. The night market markets on the streets of cities have also ushered in a group of unique guests.

Recently, in order to encourage the development of the "night economy" and help the recovery of catering, local officials and leading cadres in Henan, Anhui, Guangxi and other places have taken the lead in consumption and joined the queue of skewers and crayfish.

Many places and mayor took the lead in eating supper and supported the economic development of the night!

Since June, the secretary and mayor of the country have taken the lead in visiting the night market!

On June 4, Chen Chunmei, Secretary of the New Municipal Municipal Party Committee of Henan Province, and Deputy Secretary of the Municipal Party Committee and Mayor Cheng Yang came to Qiaotou Night Market, Xinmi City to encourage the development of the night economy and cheered for the catering industry.

• On June 7, Ma Zhifeng, Secretary of the Municipal Party Committee of Xinzheng Municipal Party Committee of Henan Province, also entered the local night market, opened the "shopping and buy" model, and visited the shopping malls, taste food, and experience the city's fireworks.

On June 15th, Peng Dongguang, deputy secretary of the Guilin Municipal Party Committee of Guangxi, took the lead in entering the mall, visiting the night market, and "punching" barbecue restaurants to taste the baked skewers to cheer for the recovery of the catering and help boost consumer confidence.

On June 19th, the secretary of the Anhui Xuancheng Municipal Party Committee Kong Xiaohong and the mayor He Chunkuan and his party inspected the business operations, citizen consumption and night view of Beimen Old Street, and took the lead in experience the night consumption, asked the relevant catering merchant business, listened to the merchants, and listened to the merchants. Opinions and suggestions on promoting the night economy are encouraged to strengthen confidence in catering operators.

△ Picture source: Photo.com

It is worth mentioning that, in addition to the physical strength of officials in various places to take the lead in visiting the night market, many places have also introduced many policies to promote the night economy.

The "Shanghai Municipality Accelerating Economic Recovery and Revitalizing Action Plan" mentioned that it encourages the development of the night economy and boost consumption confidence.

Hangzhou issued the "Hangzhou City to Implement the State Council and the Implementation Plan for the Stability of the State Council of the State Council and Zhejiang Province", which clearly wants to prosper the night economy. "Night Entertainment" and "Night Fitness"), cultivate "10+X" night landmarks in Hangzhou, create 50 nightlife IPs, and 100 nightlife net red punching land.

Multi -departments in Xi'an jointly issued 6 measures to support the resumed development of outdoor economy and night economy, encouraging qualified commercial pedestrian streets and commercial complexes to operate outside the night specified period of night, carry out night outdoor business activities, and appropriately extend the night business hours.

Xuchang, Nanyang and other places in Henan also issued a notice to make detailed plans for the development of the night economy.

Earlier, Chengdu, Nanjing and other places have successively introduced the "allowed outside" policy, which is also regarded as positive signals to support the economic development of catering night!

• On the 7th, the Nanjing Commerce Bureau and the Nanjing Finance Bureau issued the "Ten Measures for Nanjing City on Supporting the Difficult Development of Service Industries and other service industries such as zero meals" and proposed to implement tolerance and prudent supervision -timely encouragement to meet the epidemic prevention requirements Under the premise of not affecting traffic, it is allowed to operate outside the street, open space, and retail and catering shops along the street.

• On the 11th, the Chengdu Government issued the "Policies and Measures for Supporting the Healthy Development of Market Activities to Promote Stable Economic Growth". Under the premise of precision the prevention and control of the epidemic, the street stores are allowed to be in the regional and holidays. Under the circumstances of daily life and traffic safety, we will carry out external operation activities and various promotional activities.

Under the policy dividend, the meal company increases the night economy

Relevant reports show that the economic scale of China at night in 2020 has exceeded 3 billion yuan, and it is expected to exceed 40 trillion yuan in 2022, including a new model of consumption, including the night economy, will become a new force to drive consumption.

It is not difficult to see that local officials "high -profile" to go to the night market consumption and the introduction of economic policies in many places are all supporting market fireworks and "night market night consumption".

Since this year, more and more catering companies have begun to increase the night economy.

KFC started the "Night Market" as early as 2019, and launched skewers and four snacks. In April of this year, KFC continued to expand its supper menu and launched products such as "barbecue flavor and tender chicken skewers" and "sauce Q -bouncing squid skewers" that were supplied at 20pm to 6 am.

In May, McDonald's launched the "Mai Mai Night Market", which announced that the operation plan of its night market was officially opened. After 17 o'clock every day, McDonald's order pages will be transformed into night models, and the exclusive items of supper will also begin to sell.

△ Picture Source: Red Food Network Photo

In order to create more sense of supper atmosphere, Haidilao launched a series of crayfish products, and also launched a series of craft wine.

When the dining giants developed a new product and laid out the new scenes of night markets, the protagonists of the original night market stalls, various types of stalls, did not stop and started new changes.

During the epidemic, many stalls faced the suspension of the food food, and began to gradually transfer the focus to online takeaway services. Like Guangzhou's Internet celebrity stalls "waiting for me to come to the door", the takeaway sales of supper products are very happy.

In addition, many stalls have also begun to put the environmental sanitation issues of the store on the agenda of reform. During the epidemic, the hygiene of the inside and outside of many stalls was obviously greatly improved. Some of the stalls even renovated the design inside the store, and even even moved into the city's CBD. △ Picture Source: Red Food Network Photo

The large -scale stalls are trying to continuously improve in the main business of the night market economy and seek a larger market.

Conclusion

At the current difficulty, with the support of national policies, flexibility, small volume, low cost, input -output ratio "Night Market Catering" in the short term, it may be short -term. Based on an orderly and standardized basis, not part of the catering people said, it can be opened on the street with a stall.

We look forward to seeing the vigorous development of the night economy, but we must also prevent the business behavior of wiping the ball under the "night economy".

At the same time, we also hope that the regular and real -run catering merchants can get some help in this wave of economic waves, and wish the catering industry more better!

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