Let the "Texas" Fragrant Piao World Table

At the "Texas flavor" brand conference site, Texas chicks and other products attracted the attention of many media. Reporter Wang Zhiwei Photo

On June 21, in Shandong Grain Food Co., Ltd., located in Tianyan Industrial Park, Decheng District, a truck with a hand -carved cake was driven out of the factory area and was transported to Beijing, Tianjin, and Shanghai. The company's annual production of 200 million pieces and a turnover of more than 100 million yuan.

In order to give full play to the advantages of the food industry, the city takes the structural reform of the supply side of the food industry as the main line, and is led by the "Texas flavor" regional public brand to create a famous food city to create a domestic and influential agricultural food in the country. Lead the district, agricultural food science and technology innovation demonstration area, and agricultural food brand characteristic model area, so that the "Texas flavor" Xiangdiao World Table.

Innovate the leading industry leader

Add value geometry double increase

Step into the exhibition hall of Polaries Biological Co., Ltd., a variety of functional sugar products come into sight. Relying on scientific research platforms such as the National Enterprise Technology Center, the National Sugar Engineering Technology Research Center, and the National Local Joint Engineering Laboratory, the power of the company to maximize the power of scientific and technological innovation. Extending to high -end, involving biological manufacturing, health food, testing services and other fields.

"The addition of the industrial chain, the value chain, and the connection of the supply chain are one of the core competitiveness of our decisive market," said Li Xia, vice president of the company. They use module chemical factory design, intelligent operation control, and green core technology, and start the construction of 30,000 tons of Aeloone glucose (dried base) projects. Competitiveness and industry leaders have become more consolidated.

The Yuwang Group improved the long -term mechanism of all employees, and interpreted a grain of more than 70 categories and more than 100 kinds of products to speed up the industrialization and marketing of soybean leaf oil, full -price nutrients, and small molecular peptides. The country has created 7 first in the industry. China Beajiao Yingchao Spicy Industry Development Co., Ltd. centered on pepper products, forming an octagonal chain of "R & D, breeding, planting, deep processing, warehousing, logistics, sales, and service" Agricultural leading enterprises march into high -tech and high value -added fields.

Focusing on the establishment of a famous food city, the city implements leading cultivation operations and relying on the regulations of the food processing industry. The counties and cities will cultivate at least two agricultural industrialized enterprises at least 2 municipal levels each year. Promote the existing backbone food companies to further extend the industrial chain, promote deep processing and deep integration of the upstream and downstream links of the industrial chain, and create a model for the development of the entire industry chain. Implement the "hundred enterprise marriage" project, select 100 agricultural leading enterprises in the city, and marry and cooperate with hundreds of well -known enterprises and strong enterprises and hundreds of scientific research institutes to comprehensively improve cluster collaboration supporting capabilities.

Lead the industrial development with the brand system

Entering Beijing -Tianjin High -end Market

When it comes to Texas cuisine, what is immediately thought of is Texas picking chicken. Texas Piccalen Co., Ltd. not only keeps the classic quality, but also actively integrates into the young consumption layer, develops new products of vine pepper -flavored chicken, and launches leisure sub -brands such as "Lu Xiaosi", "Her Good Chicken" and "Chicken Chicken". In order to create the "Texas Chicken Chicken" brand matrix, in -depth cooperation with Tmall, the brand's influence has continued to increase.

There are many superior agricultural products in our city, but there are not many brands that are large -scale, upper grades, and rare. How to crack the bottleneck of Youpin Shao Na name? Sun Fengyong, director of the Municipal Agricultural and Rural Bureau, said that the brand is the "golden key" to open the Beijing -Tianjin high -end market. Texas agricultural products need to change from "brand" to "famous brand" to make every effort to create a "Texas flavor" brand and guide enterprises to run into the market.

The city is led by the "Texas flavor" regional public brand. The city, county, enterprise (cooperatives, family farms) are co -constructed, actively cultivating regional public brands and corporate product brands, and gradually forming a "overall brand image+single single with Texas characteristics+single Agricultural brand system for category regional public brands+enterprise product brands ". Give full play to the role of the "Texas flavor" brand operation center and the exhibition experience center, rely on high -speed service areas, train (high -speed rail) stations, airports, and airports to focus on promoting the "Texas flavor" regional public brand; (Texas) Agricultural Food Innovation Industry Park Promotion Conference to comprehensively enhance the influence of Texas brand agricultural products.

On May 30, the "Texas Weish" Online Cloud Exhibition was officially launched, and 105 "Texas flavors" authorized enterprises were gathered to set up an integrated platform for nationwide buyers and consumers to display exchanges, publicity and promotion, and precise production and sales docking.

Quality safety is an important part of brand building. The city carried out the "dual -city joint innovation" of the national agricultural product quality and safety city and the national food safety demonstration city, and coordinated the establishment of the "three products and one standard" of agricultural production and the "three products and one standard" of agricultural products. The processing industry provides high -quality raw materials. At the same time, increase regulatory efforts, "Texas flavor" licensed products realize the full process traceability from planting, breeding, production and processing to packaging circulation, all products are listed with standards, realizing source anti -counterfeiting, check -to -check, and chasing responsibilities.

Extend the industrial chain with characteristic parks

Clusterization booster potential energy

On June 21, in the China (Texas) Agricultural Food Innovation Industrial Park in China (Texas) in Pingyuan County, the digital agricultural demonstration zone (Phase I) project was in full swing. The industrial park is the second agricultural food industrial park project approved by the Ministry of Agricultural and Rural Ministry in the country. It will build a national -level Beijing -Tianjin -Hebei grain safety strategic emergency reserve supply, national -level Beijing -Tianjin -Hebei important animal product meat safety strategy emergency reserve supply, etc. Big base. The city strengthens the top -level design, comprehensively coordinates regional resource elements, continuously optimizes the configuration model, and plans to build a "one district and multi -garden" development pattern. Municipal -level construction of China (Texas) Agricultural Food Innovation Industrial Park to create a modern "food town" with first -class innovation capabilities, complete industrial chain, strong radiation driving force, and international competitiveness, and China's agricultural food industry development pioneer and model areas. The county level has created a group of high -standard modern agricultural industrial parks to form an industrial cluster formation.

La Ling focuses on creating the goal of "Food Famous City Demonstration Zone", taking the food industry as a breakthrough, and the starlight group as the leader to build Starlight Food (International) Industrial Park to guide the industry to concentrate to the park and the enterprise to gather to the park. "Starlight Food (International) Industrial Park can solve the problem of fragmented distribution and fragmentation of food companies, and form the advantages of cluster development. At present, a complete food industry chain has been formed in the early start zone. Essence

After years of development, the city has basically formed the functional sugar industry with the puzzle and Bailong Chuangyuan as the leading manner; Xiajin developed into the grain processing industry with the leading head; the corn deep processing industry with Fangfu as the leader; more than 10 special industries clusters including the pepper industry with China Beil Pepper as the leader. On this basis, relying on the existing characteristic industrial resources, build a 100 billion -level food processing industrial cluster, build a national -level national -level yellow wheat industry cluster, and make big and strengthen the advantages and characteristic industries such as Texas chopped chickens and Leling golden jujube jujube. Cluster, promote agricultural products from selling primary products to selling deep -processing products.

Through brand leadership, industrial agglomeration and quality improvement, the city has formed a new advantage in the export competition with standards, brands, quality, and benefits as the core. There are 234 companies in the city's food processing industry regulations. From January to April, the main business income of the industry was 21.108 billion yuan, an increase of 8.46%year -on -year, of which 1.14 billion yuan was exported, a year -on -year increase of 46.9%, accounting for 9.5%of the city's total exports.

Produced by Dezhou Daily New Media

Reporter | Tang Xiaoying

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