In the era of digital office, can Fuxin software from "followers" to "leaders"

The popularity of the mobile Internet, accompanied by the catalysis of the epidemic in recent years, has made the rapid development of the digital industry, and also made most traditional industries recognize the importance and urgency of industrial changes and digital transformation of enterprises.

In the wave of digital transformation of enterprises, under demand, a large number of players have flooded into the digital track. These players guide demand, meet demand, and wake up more sleeping needs through technical iterations.

Fuxin Software is a member of the digital track, which has been deeply cultivated in the field of layout documents for more than 20 years. As the world's second PDF company, on June 23, Foxin Software held a 2022 strategy and new product online conference, released a variety of digital office software, and continued to cultivate in the digital office field.

I. Digital office with double supply and demand, and enter the era of "hundreds of fighting"?

Faced with Fuxin software that continues to be deeply cultivated in the field of digital office, or some investors and investors will ask, how much increase the digital office market in the future?

In the wave of digital transformation, a large number of digital office players have been born, from domestic Internet giants such as Tencent, Alibaba, Baidu, byte beating, to Huawei, Microsoft, Google and other science and technology leaders, as well as many subdivided tracks on the track Pioneers.

From internal and external communication, video conferences, cloud storage, document collaboration, knowledge management, electronic visa, and comprehensive platforms, corporate WeChat, flying books, nailing, Baidu network disk, Tencent documentation, ELINK, viva Wait a large number of digital office software.

It can be seen that the digital office track is no longer a "landless place" and has entered the era of "hundreds of fighting". How to break through the pressure of many competitors. Perhaps, if we want to find the answer, we have to understand a question. Who has shaped the market for supply and demand?

As the saying goes, there is a market if there is a demand, but is it really correct? Maybe not. In terms of mobile phones, does the ancients have no need for instant communication? Yes, there are so many stations that have been required to seek thousands of miles and set up so many stations. I hope the information can be conveyed early. However, the ancients did not have technology, and it was difficult to form the supply side. Thousands of miles could only be reflected in myths or ghost stories.

That is to say, demand and supply have shaped the market at the same time, and advanced supply can often drive demand and increase market growth. Well, this may be Zixin's future breakthrough direction to supply and shape needs to drive its own development.

2. Electronic signing drives the business "upward".

Judging from the new products released by Foxin Software this time, the electronic seal should be the most surprising one. There is no surprise that is not to express the disappointment of product functions, but that everyone is unexpected. After all, the accountsight acquired by Fox Xin last year is a SaaS company that provides electronic signature services.

Perhaps this is the most promising. From the perspective of the industry scale, the scale of my country's electronic visa industry has rapidly increased from 850 million in 2016 to 10.82 billion in 2020, with an average annual compound growth rate of 66.3%; There is still a distance from the industry ceiling. In addition, with the more in -depth combination of electronic visas and various vertical industries in the future, the industry will achieve further growth.

However, under the high growth rate of the industry, the market share of another header of the industry is getting higher and higher, and the "Matthew effect" is intensified. From the public information, it can be seen that in 2020, the top four manufacturers in China's electronic signature market account for 82.2%, and there is still a trend of further expanding.

So, how many markets are still left for Foxin Software in the future. How can Foxin Software be a new player as an electronic chapter?

First of all, it is certain that without great market channels, it is difficult to survive without innovative products. If Fox wants to drive the demand side from the supply side, then there must be a gene of "market iteration".

Most of the electronic signature products on the market rely on a cloud electronic signing service platform. They need to upload documents to a certain platform, combined with timestamp, CA, UKEY and other electronic documents.

Judging from the introduction of the conference, Fuxin's solution is to use Fuxin version of the document software to open the PDF document, you can sign directly in the layout document, that is, the layout document as the carrier as the core, restore the physical signing experience, without the required document to upload upload To any third -party server, the signing of the user directly, and through the expansion of the PDF standard, directly includes the signature process information and signature verification information directly in the document. Essence

According to the user experience of "Experience Run Wheel effect": excellent experience makes it easy for user habits to adjust upward, and it is difficult to adjust downward. So, Foxin Electronic Signing has a shorter link and a more direct way. This convenience may be more likely to capture users in terms of experience. Chance.

Foxin Software needs to face that in addition to the consideration of product functions, there are also resources behind their own products. For example, e -signal and France greatly relied on Tencent and Alibaba respectively. The upstream and downstream companies that the two Internet giants cooperated in order to maintain consistency and work convenience, and they would also choose this product. The chain effect created by this volume can quickly reach a wider range of industries and customer groups, which greatly improves customer acquisition efficiency. These are not available by Fox Xin. However, Fuxin Software does not have to die with a large factory to the end. Fuxin can "dive" to more segments in PDF software for many years. , Ship, etc., can also march into industries such as construction, medical care, pharmaceutical, industrial, banking, publishing and other industries.

In addition, from the perspective of electronic signing tracks, mainstream players are based on B -end tracks, facing the B2C and pure C -end or vertical tracks, and no mainstream players still appear. Then, combining B2C with vertical classes is a good direction. In this way, the use of many vertical industries will drive the use of their own electronic seal, and they will be connected into lines and faces with small vertical dots. Under the giants, they occupy their own place.

3. How many futures can Foxin Software dive?

If the electronic signature can enable the company and the enterprise to connect a larger world for Fuxin's territory, then the home improvement design and construction collaborative management platform and ship drawing management system published by Fuxin Software are Software can bring Fox more diverse, small and beautiful high value.

After all, the digital office industry is too broad, and any large industry must be layered, and there will be new opportunities for pain points.

Taking the home improvement industry, the industry has a long industrial chain, involving many service characters, long construction cycles and geographically restricted. The home improvement market has always been in the state of "large industries and small enterprises". In addition, the level of professionalism of each company is uneven, and there are common problems such as large -scale, low standardization, and backward management models. Over time, "scattered" has become the first label in the home improvement industry.

Even with the development of the Internet, to a certain extent, the home improvement industry is emphasized, but this empowerment is often reflected in the online obtaining customer channels and users, and process data. Once the designer and construction party exchanges, once the information is deviated, the "rollover" becomes a high probability event.

It is enough to see that both consumers, designers, or construction parties should have been resentment for a long time, and the "pain point" is painful enough. However, it has not been able to "tailor -made" on the supply side to be able to stand on the supply side to do the "subverter" of this home improvement industry.

At present, Foxin Software fills the digital blank white on the track. Then, in the future, based on Fuxin drawing management technology, and through tools+platform+ecological three -step way to create an idea of ​​focusing on the overall solution of home improvement, once it can be fully realized in the future, then Fox Xin Software will naturally undertake as a "pioneer" and will naturally undertake acceptance To the highest "added value" in this segmentation track.

In the same way, the high value -added value of Fuxin Ship Drawing Management System also comes from the "pain point" of its own industry. As an industry that cannot be separated from drawings as an important resource, it is circulated in multiple units. Security. This kind of subdivided track that has the lack of supply and the supply side will be the "anchor" of Fuxin software in -depth. With more and more "anchor points", it will also be given more and more brightest. s future.

Of course, market demand shaping is based on the advanced supply side. Foxin wants to take the high value -added value of home improvement, ship tracks or more segmented tracks to maintain its own technical advantages, software iterations, and shape. The convenient link is the foundation of maintaining long -term value.

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