Middle -class comments: How does the camping economy full of "poems" run towards "far"?

Core point: Deng Hao, a commentator of China Economic Network, believes that camping provides new ways for people to meet leisure needs in a timely manner and enhance the happiness of life. The vigorous development of the camping economy has also made many merchants and investors clearly see a vast new blue ocean. The epidemic will end one day. At that time, long -distance travel such as traveling abroad and cross -provincial travel will return to the right track. The camping industry needs to achieve standardized development as soon as possible, and to cultivate more users to form consumption habits as much as possible to cope with the upcoming fierce competition.

China Economic Network Information Map Deng Hao/Photo

When we were young, we went to spring tour. When we grow up, we come to camping. Bring family members, about three or five friends on the holidays, taped tents in the green space in the city or the countryside, and the blue sky and white clouds, talked, and dazed ... This kind of poetic and artistic way is to quickly enter the lives of more people. Camping is a trip that said.

It is called the first year of camping in China in 2020. The new coronary pneumonia's epidemic that started more than two years ago has greatly changed people's lives. Although the epidemic hinders long -distance travel, traveling abroad is almost extinct, and interruptions are interrupted, but the leisure needs of residents have never disappeared and even more vigorous. "Stealing for a half -day leisure", camping, as a simple, convenient and safe short -distance tourism activity, provides new ways for people to meet leisure needs in a timely manner and enhance the happiness of life. Different from the traditional and niche wild camping in the traditional sense, the increasingly popular camping at the moment is more a delicate camping that enjoy life and popularization. The vigorous development of the camping economy has also made many merchants and investors see a vast new blue ocean.

Research data show that the market size of the domestic camps from 2014 to 2020 increased from 7.71 billion yuan to 16.8 billion yuan, with a compound growth rate of 13.9%. The market size in 2021 reached 29.9 billion yuan, with a growth rate of 78%. It is expected that the market size will reach 35.46 billion yuan in 2022. According to the data of Tianyan, the total number of industrial and commercial registration of camping related enterprises in the past three years has continued to rise, of which newly added registered companies in 2021 increased by more than 140%year -on -year. At present, more than 20,000 companies related to camping are established within one year.

We can always believe in "Made in China", as well as the development of the camping economy. It is so large to RVs, wooden houses, tents, garbage treatment equipment and other facilities, as small as drones, coffee pots, flying trays and other items. The complete system and powerful capabilities of the Chinese manufacturing industry have provided solid support for the establishment and improvement of camping related industries and supply chains. The extensive "grass planting" of social platforms also helps camping. To a certain extent, how big the domestic social platforms are, how thick is the base of camping consumer pyramids.

China's per capita national income has exceeded 10,000 US dollars, and the size of the middle -income group exceeds 400 million people. The continuous growth of per capita income also means that the demand for leisure consumption continues to grow. From the relevant experience of developed countries, this is very critical for the development of the camping economy. Data show that the number of normal campers in the United States and Japan accounted for 15%and 10%of the total population. Camping has become daily leisure activities in many developed countries. In comparison, the development of the camping industry in China has just begun. The new consumption format really contains huge market opportunities, and at the same time, it has an uncertainty of the prospects to a certain extent.

To achieve long -term stable development, the camping economy is also facing many challenges. Judging from the exposed realistic issues, whether it is the imperfect software and hardware facilities, the limited supply of public green space, the knowledge of camping has not yet been popularized, the lack of industry standards, and insufficient talent reserves, it has seriously restricted the development of the camping economy. To solve these problems, it requires all aspects of society to form a joint force and linkage.

It should be emphasized that the epidemic cannot continue, and one day will end. At that time, long -distance tourism such as traveling abroad and cross -provincial tourism will return to the right track, and the status of camping "gather thousands of pets" will also be announced. Prior to this day, the camping industry needs to achieve standardized development as soon as possible, and to cultivate more users to form consumption habits as much as possible to cope with the upcoming fierce competition. After all, opportunities always prefer those who are prepared. (China Economic Net commentator Deng Hao)

Economic Daily-China Economic Network Review Theoretical Channel is open for submission. Original reviews and theoretical articles can be sent to CEPL#CE.CN (#to@). For details, please refer to Economic Daily-China Economic Network Review Theory Channel's Publishing Channel.

Related articles: fully tap the potential of camping economy

Can camping "unlock" a new tourist market for tourism

- END -