New Zealand Media: Another summer without Chinese tourists

New Zealand's Stuff website on June 26th, original title: Chinese tourists were the main force of overseas visitors. Although it will be a summer that does not see them, as the number of reservations increases, the tourism industry is cautious and optimistic The souvenir series of the post -epidemic era will take into account that the "super customer" may not be seen -Chinese tourists -figures, after all, they used to be a big buyer of honey and other health products. The person in charge of the New Zealand chain gift shop said: "If the Australian is stored, many beer coolers are needed." As New Zealand will open the border, the composition of overseas tourists will mainly depend on which airlines fly here, and China Restrictions on non -necessary travel. As a local entry travel agency said, "We are cautious and optimistic rather than cheering."

The only certainty is that for the New Zealand tourism industry that directly hired more than 146,000 people in March 2021, the situation has undergone an inestimable change, and the number of employees has decreased by 33%compared with 12 months ago. During the epidemic, Hansen was responsible for the gift empire consisting of 9 shops and 250 employees shrink sharply. At present, there are only 5 stores and 30 employees.

Before the epidemic, China was the second largest source of overseas tourists in New Zealand after Australia. In 2020 before the border was closed, as many as 32,81,456 Chinese tourists arrived in New Zealand. However, by the end of 2023, Chinese tourists are unlikely to return to New Zealand. Li Ruiqin (Yin), managing director of New Zealand China Travel Service Co., Ltd., said that she was unwilling to guess when China would relax travel restrictions at will. "This really depends on China's epidemic situation."

She is regarding 1.2 million Chinese -American Australians as the target customers. They are enthusiastic users of bus traveling for a week. "We arranged Chinese commentators and Chinese food for them." New Zealand practitioners also see the huge potential of 5 million Chinese people living in the United States, including many Chinese living in Hawaii. What worried them was that the New Zealand Tourism Bureau's propaganda operation has not yet touched the Chinese communities in Australia and the United States, because the Chinese there often obtain the vacation information they need from Chinese travel agencies and domestic social media. (Author Amanda Cropp, Cui Xiaodong Translation)

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