Henan trillion food industry sounds the upgrade horn and enters the new track of prefabricated dishes

Dahe Daily · Dahecai Cube Reporter Yang Xiao Chen Wei Wu Haishu/Wen

Zhu Zhe Ma Tengfei Ranheng/Photography

Wu Tongtong Wang Linlin/Edge

Henan's prefabricated vegetable leading enterprises and link cooperation agencies have reached "original Yang Consensus" and started running on domestic interbank tracks.

From June 24th to 25th, the 2022 China (Yuanyang) prefabricated vegetable industry conference (hereinafter referred to as Harayang Pre -Making Cuisine Conference) was grandly held at Yuanyang County Culture and Art Center in Xinxiang City. More than 120 leaders from more than 120 food companies inside and outside the province, major domestic e -commerce platforms and high management enterprises, representatives of various financial investment institutions, and Zhu Beiwei, an academician of the Chinese Academy of Engineering, dozens of domestic universities and scientific research institutes in China Experts and scholars in the fields of food research in the Food Association, Society, etc., based on the theme of "New Circuit in the Prefabricated New Circuit", explore the new trend of the development of the prefabricated vegetable industry in the prefabricated vegetable industry, and talk about the new strategy of "Yu cuisine out of the Central Plains" and solving the problem.

China's prefabricated vegetable industry has reached the "Yuanyang Consensus", and Henan's prefabricated vegetable creation industrial alliance

The original Yang pre -production conference responded to the public.

Food enterprises, business enterprises, financial institutions, financial institutions, equipment manufacturers, third -party service institutions, and representatives of foreign government agencies from the domestic dishes industry chain, as well as representatives of foreign government agencies. The enthusiasm of the guests from various guests gathered here, pushing the temperature in Yuanyang County to rise above 40 ° C, and a local hotel room was hard to find.

This is a high -level ideological dialogue.

In the past two days, Zhu Beiwei, a professor and doctoral supervisor of the Chinese Academy of Engineering, professor and doctoral supervisor of the School of Food, Dalian University, and Zhang Chunhui, chief scientist of the Chinese Food Processing and Equipment Innovation Team of the Chinese Academy of Agricultural Sciences, Zhang Chunhui and other dozens of industry institutional experts. Qianwei Central Kitchen, Zhongjing Foods, Shuanghui Development, and I want you to wait for the listed food companies leaders, Yu Xuan, Jiuyuquan, He Shenghe, Sanyi Zhenku and other former Yang pre -production leading companies at the helm, Jingdong and Meituan preferred , Tao cuisine, Darunfa, Henan Province Agricultural Kai Fund, Bank of Zhengzhou Bank, Huirong Supply Chain Finance and other well -known channel merchants and financial institutions and financial institutions have launched full communication. Here are the ideological collisions and views of the upstream and downstream of the industrial chain, and there is no shortage of wisdom.

This is a collision of practical discussion.

Three months before the conference held, Henan prefabricated vegetable manufacturers and channel vendors entered a actual combat state. On the one hand, public food companies have accelerated the development of new product research and development, and actively organized the product line of representatives of "Henan works"; on the other hand, Yuelai Yuexi, Central Plains Four Seasons Aquatic Logistics Port and other channel vendors launched the "window plan" in Zhengzhou to lead the province to the province New products in prefabricated vegetables interact with consumers.

During the conference, Yuanyang Food Enterprise opened the door to welcome guests from various guests. On the evening of the 24th, nearly 30 Yuanyang food companies joined forces to launch the "Prefabricated Food Carnival" event, showing hundreds of new prefabricated vegetables, pushing the atmosphere of "Yuanyang Power" and "Eat in the Yuanyang" to a climax. Consumers are happy and praised. In addition, on June 25, the "prefabricated vegetable industry chain special event activities" combined the province's prefabricated vegetable industry chain enterprises to communicate with domestic financial institutions, channel vendors, etc., accurate links, pragmatic and efficient.

This is a consensus in a new direction of the industry.

If it is said that in 2021, Henan enterprises are still controversial about "whether to make prefabricated dishes", then at the pre -making vegetable industry in Yuanyang, the food manufacturing industry, retail industry, and catering industry in the province have gathered consensus. The alliance is clearly proof. It can also be seen that Yuanyang County benefited a lot by this conference. Industrial Innovation Research Institute; China Foundation Industry Alliance awarded China (the first) prefabricated industry chain innovation center, and the Chinese prefabricated (meat) industrial base will also be settled in Harayang.

At this conference, the Henan Provincial Department of Agriculture and Rural Affairs was instructed by the People's Government of the Yuanyang County, the Henan Food Industry Association and the Caisang Course Think Tank jointly released the "Prefabricated Vegetable Industry Development Report". In the current aspects of development and development pattern, comprehensively sort out the previous life and future prospects of the development of the prefabricated vegetable industry. The panorama shows the development of the prefabricated vegetable industry and focuses on focusing on the current situation of Henan.

"Yuanyang used the food industry as the first leading industry, empowering quality, accumulation, and accumulating power." Liu Bing, Secretary of the Yuanyang County Party Committee and Director of the Standing Committee of the County People's Congress, said in his speech that with the continuous changes in the consumption model With the accelerated layout of cold chain logistics, the prefabricated vegetable industry enters the golden period, window period, and opportunity period, and will lead to a new round of kitchen revolution. "The major signal released at this conference is that Henan's prefabricated dishes look at the original Yang, and the Chinese prefabricated vegetable industry base is in Yuanyang." [Food company view]

Henan develops prefabricated dishes "renamed", the new track challenge is brand positioning and technological innovation

In the past two years, standing on the food industry's outlet is undoubtedly a new track of prefabricated dishes. As practitioners in the prefabricated vegetable industry, how do you think of the new track and new challenges of prefabricated dishes? How will industry representative companies achieve new development on the new track?

Sun Jian, chairman of Zhengzhou Qianwei Chong Kitchen Food Co., Ltd., is the "veteran" of the prefabricated vegetable industry. "Because of the positioning catering supply chain, the company has been involved in prefabricated dishes since its establishment." Sun Jian said that since 2020, the company has increased its investment in prefabricated dishes to better meet the actual needs of downstream catering companies.

Regarding the prefabricated vegetable industry with wind and rushing, Sun Jian summarized the characteristics of the current development of the prefabricated vegetable industry with "rushing", and described Henan's deep industrial chain foundation in the development of prefabricated vegetables with "renamed names". The development of prefabricated dishes in Henan food enterprises is the only way for transformation and upgrading. Although many provinces in China have issued relevant incentive policies in the prefabricated vegetable industry, Henan's prefabricated vegetable industry has obvious comparative advantages. In addition to special location and unique transportation advantages, there are comprehensive industrial supply chains and powerful market size. Support the rapid development of the prefabricated vegetable industry in Henan, bigger and stronger.

Wang Feng, the founder of Henan Jiuyuquan Food Co., Ltd. (hereinafter referred to as Jiuyuquan), and Wang Feng, chairman of Yanyu Xiangxiang Food Co., Ltd. (hereinafter referred to as Yuxuan), is the leader of the Yuanyang prefabricated vegetable industry, In the same year, he came to the out -of -the --ware entrepreneur who came to Yuanyang Broadcasting Company. Today, the two companies have achieved the first camp of domestic peers in their own subordinate areas.

"In 2016, I came to Yuanyang to make the enterprise bigger and stronger through prefabricated dishes. Since July 2021, Jiuyu Quan has achieved great development in informationization and digital upgrades." Yang Shufeng said that Henan has the geographical advantage of geographical location advantages , Population advantage and resource advantage. Based on the above endowment, as long as the prefabricated enterprise can make standards and standards, no matter which single product prefabricated vegetables can be stronger and bigger.

Wang Feng introduced that after more than 20 years of precipitation and accumulation, Yuxuan shares have become agricultural industrialization complexes that integrate meat sheep farming, meat sheep slaughter and beef and mutton, international trade, and cold chain logistics storage. It has a stable supply chain system in the field of deep processing of beef and mutton, and has achieved high cost performance and cost competition barriers for products.随着肉食消费习惯改变，越来越多的年轻人不擅长、不乐意加工肉食，雨轩找到的破题方向是不断增加预制菜种类，重新规划未来销售渠道，全力对接商超、社区零售、新Retail channels realize the vivid channels.

Zhai Le is the most prosperous prefabricated brands in the Zhengzhou market at the moment. Wang Xiaona, the general manager of Henan Zhai Le Sending Life Technology Co., Ltd., said that there is no secret on the prefabricated stadium. What you can develop and develop, the technology you can develop and develop, others will be able to develop and develop, the ingredients you can find, others must also be Can find. Only by leaving your own life, the profit is low enough, the taste of the product is good enough, the quality control is strict enough, and what the consumer wants to really want to make a profit, then this logic is not wrong.

【Business Enterprise View】

Prefabricated dishes not only need the product as the king, but also create the reason for "buy you" for consumers

The new track of trillion prefabricated dishes will definitely usher in new challenges. The most realistic problem in front of the enterprise is: How to sell prefabricated dishes?

At the conference that day, Meituan Optimum, Yuelai Yuexi, Wanbang International, Central Plains Four Seasons Aquatic Logistics Port, House Le Delica, JD Logistics, Kaixue Cold Chain, People's Capital Campaign, Greentown Supermarket and other channels Representatives from Henan Meat Association and other relevant agencies participated in the discussion.

A phenomenon that embarrassing food companies is: For two years, prefabricated dishes have emerged in the domestic consumer market. However, in reality, the number of prefabricated orders received by many food companies has not reached expectations, and the production line production is also insufficient. why is that?

People retail companies have a considerable view of this view. From the perspective of Cheng Jian, chairman of the Puyang People's Capital Campaign Co., Ltd., many prefabricated enterprises have the characteristics, selling points, and value points, which cannot effectively reach customers. Prefabricated vegetable enterprises should focus on the convenience, safety, and cost -effectiveness of the product, boldly develop online takeaway and convenience store consumption channels. It is necessary to boldly show product value, but also actively recycle consumer feedback. Products, let the feedback data determine "what to do."

In addition, from the perspective of consumers, generations of post -80s, post -90s, and generations have become the main consumer, and the scene of festival consumption cannot be ignored. There are many traditional holidays in the year, which is the best time to promote the brand. At this time, the brand must choose the matrix. For example, "custom -customized vegetables" can be divided into cold and heat, vegetarian and ravioli, and then divided into chickens, ducks, fish, and so on. If you want to quickly impress consumers, food companies and brands need to create more quality home dining tables and friend gatherings for consumers. consumer. In addition, the person in charge of many channel companies believes that at present, the domestic pre -production industry has entered a "barbaric growth" cycle. If you want to achieve the healthy development of the industry, you should grasp the three grasps of product standardization, finding a standard positioning, and controlling costs.

Liu Heng, general manager of Henan Wanbang Preferential Supply Chain Management Co., Ltd., said that industry standards are a systematic system, including not only the standard of the product itself, but also the product production environment, product quality, and transportation requirements. Standard inferior enterprises and products will be excluded from the market, so that the entire industry can achieve the ultimate effect of "good coins to expel bad currency".

Furthermore is controlling costs. According to data, after the use of prefabricated dishes in B -end, the front -end procurement cost will increase by 5%, but the cost of the end of the end of the labor and store cost will drop by 12%, and the comprehensive cost will decrease by about 7%. Prefabricated dishes are very different from other dishes. It involves the front -end procurement costs, middle -end storage costs and end costs.

"In order to continue to reduce costs and efficiency, the logistics company needs to provide more efficient distribution services to assist in the development of the prefabricated vegetable industry." Song Chengyi, general manager of JD Logistics Henan Branch After the comprehensive cost is controllable, it will become the rigid demand for the daily life of the people like fast -moving consumer goods and takeaway.

【Category Views】

Henan prefabricated dishes should create explosive models, "delicious" is the first original driving force

When many companies are squeezing into the prefabricated track, catering companies have two different attitudes. Is the "small pot change the big pot" applicable to each meal company? How to keep pot gas and achieve convenience?

In this regard, the guests from Jugi Food, Henan Xiejiacai, Zhengzhou Pei Mile, Teli Village, and Du Xinjing, a Chinese cooking master, analyzed new opportunities for the development of "Yu" dishes from different perspectives and different perspectives.

Wu Zuxing, a second -level inspector of the Henan Provincial Market Supervision and Administration Bureau, believes that the essence of prefabricated dishes is the industrialization and standardization of traditional food. If you want to make prefabricated dishes, you must fully understand the dining end, and investigate which dishes are suitable for prefabricated dishes. He said that with explosive products, the vitality of the entire industry will be an important development direction of "Yu" dishes to create explosive products. First of all, you must choose the category suitable for prefabricated dishes.

"It's delicious, it is always the first vitality of food." Juhui Food Technology Group (Chongqing) Co., Ltd. is the leader of the condiment industry. Many companies provide condiments solutions.

Han Yuejun, the founder of Techi Village Catering Group, said that Tech Village has been studying and growing in the process of development. At the same time, it opens up new things, including digital transformation, so that traditional catering companies find the second growth curve. "During the continuous exploration process, we found that the prefabricated dishes are an emphasis on the digital transformation of the catering industry. It can incorporate good prefabricated dishes into the product system.

At the meeting, another point of view believes that not all food companies and dishes are suitable for prefabricated dishes.

Tian Xuewei, chairman of Zhengzhou Pi Kuili Catering Management Co., Ltd., said that some catering brands do not have the conditions to make prefabricated dishes. For products full of fireworks in the hearts of consumers, it is suitable to move it to the table. Keeping fireworks is the original intention of many catering companies. Whether or not to inject industrialized elements in its own brand needs to consider it for catering people. Catering companies should pay more attention to the characteristics of the product and cultivate explosive products.

Some dining companies have stated that their own brands may not make prefabricated dishes directly, but they will invest in some prefabricated vegetable manufacturers to reach a well -related alliance, exert their respective advantages, integrate strength, and achieve their own sustainable development.

It is worth mentioning that the consensus of catering companies' prefabricated dishes is "taste restore". If a prefabricated dish can not even reach 90%of the taste, it will be counterproductive. The dishes should not be deteriorated, colorful, and unchanged. This is the key and essential for prefabricated products into millions of households.

【expert's point】

Prefabricated dishes are at the intersection of new opportunities, and scientific and technological innovation help industrial upgrading

Henan's food industry is undergoing advantage, the development space of prefabricated vegetables has been opened, and it will also become one of the important industries for the reconstruction of the food industry in Henan.

At the closed door of the "Dean Night Talk" on the evening of June 24, dozens of experts and scholars at the participating scientific research institutions and scholars made suggestions from many different dimensions around the new strategy of the prefabricated vegetable industry in Henan.

Zhang Chunhui, a researcher and a researcher at the Institute of Agricultural Products Processing of the Chinese Academy of Agricultural Sciences, believes that in the context of all the pre -made dishes, the development of Henan prefabricated vegetables must stand out, and it is necessary to find the cultural genes of Henan prefabricated dishes and the "temperature" and the "temperature" and products of the product. "thickness". He suggested that Henan's prefabricated vegetable companies discovered the advantages of Central Plains and excavated food culture to allow the "Central Plains" to go nationwide. After visiting the original Yang prefabricated vegetable company on the day, Huang Ming, a professor and blog director of the School of Food Science and Technology, Nanjing Agricultural University, suggested that Yuanyang's development prefabricated dishes need to improve the level of automation and intelligence in processing. At the same time, optimize and improve ingredients to ensure nutrition, delicious and safe prefabricated dishes.

Lou Xiangpeng, the leader of the brand agricultural research group of Renmin University of China, a member of the brand expert work committee of the Ministry of Agriculture and Rural Ministry, and the chairman of Fulai consulting, believes that the driving force for the rapid development of prefabricated dishes in China originated from domestic food manufacturing, catering, and retail. The three revolutions can also be said to be the result of the common role of the scientific and technological revolution, the industrial revolution and the consumer revolution. Prefabricated dishes are the Golden Circuit, which may provide new kinetic energy for Henan's food industry and agricultural transformation and upgrading.

From the perspective of creating a regional brand of Yuanyang prefabricated vegetables, Lou Xiangpeng suggested that first of all, there must be "roots" and "soul", further highlight the advantages of the prefabricated vegetable industry, and pay attention to what the main fight and value points are output. Second, we must strengthen the brand and leadership. It is recommended to integrate industrial brands, urban brands, and rural revitalization brands, which are called rigida prefabricated vegetable brands; in the end, prefabricated dishes also need "chips". Yuanyang can consider creating the "core" of the national prefabricated vegetable industry and become a national prefabricated vegetable industry and become the "core" of the national prefabricated vegetable industry. The industry's standard maker and the chief representative of Chinese prefabricated dishes lead the development of the country.

Du Ming, deputy principal, professor, and blog director of Dalian University of Technology, suggested that Yuanyang scientifically coordinated in terms of investment promotion, major platforms and scientific and technological projects. It is necessary to guide universities and corporate resources to improve the overall development capacity of the industry and improve the quality of enterprise development.

【Cube Observation】

Why do food companies, commercial enterprises, and finances gather because of prefabricated vegetables to gather up.

Prior to 2022, "China's No. 1 meter" was a golden business card of Yuanyang County, the north bank of the Yellow River, which was a gift of nature.

Beginning in 2022, the "China (First) Prefabricated Full Industry Chain Innovation Center" and "China (Yuanyang) prefabricated vegetable industry base" is the new business card of Yuanyang County. Get the recognition and respect of the domestic industry.

There is something to do.

With this industrial basic advantage and resource endowment, Yuanyang invited the national prefabricated vegetable industry chain enterprise, experts and scholars to make ideological collisions here and confrontation, which will undoubtedly allow the local local vegetable industry to form a new impact, and it will definitely be for it. The development of Henan prefabricated dishes provides new impetus, helping the prefabricated dishes to develop into a new advantageous industry in Henan.

Not only because of the existing advantages of Yuanyang relying on the status and raw materials, the local itself has a very good foundation for prefabricated vegetables. It also appears in the national competition. More importantly, the Yuanyang County Government's prefabricated vegetable industry for the prefabricated vegetable industry The attention and layout of development opportunities.

At the beginning of the outbreak of the prefabricated vegetable industry, the Yuanyang County Party Committee and County Government had made a top -level design around the development of local prefabricated products. Since 2015, the local kitchen has begun to conduct investment promotion around the central kitchen. After several years of development, Yuanyang has established the layout of the entire industrial chain of raw materials, processing, packaging, quality inspection, cold chain logistics, etc. When the concept of prefabricated dishes broke out in the second half of the year, the local government once again introduced incentive measures such as "Golden Nine Articles" around the development of prefabricated vegetables to further promote the local gathering of industrial chain companies. At present, Yuanyang has formed a group of representative, influential enterprises in the field of prefabricated dishes.

The convening of this conference is also the original Yang County government to set up a platform. It aims to increase the volume of the Yuanyang industry in the tide of prefabricated vegetable development. Introduce resources in the "core" field of prefabricated vegetable industries such as industry standards and science and technology research and development, and storage for the future improvement shifting of the original yang prefabricated dishes.

Responsible editor: Chen Yuyao | Review: Li Zhen | Director: Wan Junwei

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