Liuyang, Hunan, opens the "Urban Confession Season" to create a "capital of the world" "

Jimu Journalist Gao Dongqi

On June 24th, the finals and awards ceremony of the first Liuyang Cultural and Creative Design Contest of Liuyang City in 2022 were held in Liuyang. At the same time, the theme event of Liuyang's "Urban Confession Season" was launched. This is a display of practical achievements in promoting cultural rejuvenation of cultural empowerment to the countryside, and it is also the starting round of practical practice of creative consumption of cities.

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In 2022, the Central Document No. 1 proposed that the implementation of the implementation of the cultural industry to empower the rural rejuvenation plan. In early April, the six departments including the Ministry of Culture and Tourism jointly released the "Opinions on Promoting the Revitalization of the Cultural Industry to Empower the Rural Revitalization", and proposed to "promote one or two or two "The integration and development of the three industries" and the "creative design empowering rural revitalization" as the first of the eight major areas.

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Hunan Liuyang took the lead in response, and officially launched the first cultural and creative design contest in 2022 on April 11. The aim of the contest is to promote the development of the industry based on the characteristics of the rural revitalization and promote industrial development based on the characteristics of Liuyang. A total of 3 categories have set up a total of 56 awards, of which the highest bonus is 10,000 yuan. Through the extensive launch of online and offline, the competition has attracted a total of 717 teams and individuals in 20 provinces and cities across the country to sign up. Through the preliminary examination of the work, the online selection and other links, 16 works advance to the final. At the event site, after more than two hours of fierce competition, the work of "Liuyang Impression" won the first prize and won the 10,000 yuan award. At the same time prize.

That night, the city confession of "I love you in Liuyang" cities officially started. "I announced, 'I said in Liuyang to love you' city confession seasons officially started." As Li Aimin, member of the Standing Committee of the Liuyang Municipal Party Committee and the Propaganda Minister of the Municipal Party Committee, fell, and a few clusters of sparks quickly rose. It was shining in the fireworks, litting the night sky under the mountains of Liuyang, and the first flag of Liuyang to create a "capital of the world".

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According to the relevant person in charge of the Propaganda Department of the Liuyang Municipal Party Committee, creativity can brighten a city cultural brand, which is also a key code for a city's "breaking circle". Focusing on the topic of "confession", infinite extension can be performed. This time Liuyang innovation proposes to launch the "urban confession season" activity, with the super IP that is most suitable for release emotions, and the impacting non -heritage creative products, etc. to enrich the "confession" theme Content supply, then create hot topics through online communication and offline interactive, and will also perform the "series" type of pop -up and other series of activities such as "serial drama". Urban marketing to attract cultural tourism consumption, explore the creation of Liuyang into a "capital of the world", help Changsha's "International Cultural and Creative Center" construction, and contribute to the power of Liuyang for the construction of the "strong provincial capital".

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