"Zhang" opened the first live broadcast and cargo!Yingkou Rice, Northeast Sauce ... The first show is engraved with deep nostalgia for the country

After the fire last year, classmate Zhang talked in an interview with the media: "Every summer, villagers on both sides of the village road are selling bean horn, potatoes, mushrooms on the mountains and other agricultural products. Yes, I want to do something too. "

"I have never forgotten the original intention, and now I am closer to my dream." When the reporter recently connected Zhang Zhang, he said.

Who is @?

When the bell of the New Year in 2022 was about to sound, Douyin ran out a "@在", and he became popular at a very fast speed.

The rural realistic life that seems to be a flowing ledger has become the content explosion of the winter and spring. In just a few months, nearly 19 million fans have been captured. The video was praised by 110 million. Click like.

Who is Zhang? According to the data, Zhang Kai, the classmate Zhang Kai, is a "post -80s" from Songshu Village, Dashiqiao, Yingkou, Liaoning. In addition to the identity of the new farmers, he is also a short video creator with the theme of rural life. There are many planners with millions of fan accounts.

After becoming his own manager, Zhang changed the style of the past, switching speed of the background soundtrack of magical brainwashing, and the shot of the shoulder blockbuster, and the little bit of diligence and a slightly rough little bit of dots. One representative.

Original intention of bringing goods

After the fire was burst, some people proposed that the operating rights of 5 million to buy a classmate's account each year were all rejected by him. In multiple videos, Zhang also said many times that he will not open the live broadcast for the time being and will not bring goods in the short term.

What do classmate Zhang want to do? "I hope that I can help my hometown industries develop like Ding Zhen, and use my own influence to drive the family's economy." Attentive netizens read his heart in the video of@““.

"Every summer and autumn, the villagers on both sides of the village road are selling beans, potatoes, mushrooms on the mountains and other agricultural products. At that time, I thought, online attention is okay, I want to do something." After netizens' attention, Zhang Kai gradually arises the idea of ​​attracting attention through creative videos and then driving the sales of agricultural products in his hometown.

At this time, the "headlines on the mountain goods" jointly created by the Douyin e -commerce and bytes to bump public welfare to help the agricultural project, focusing on rural "people, goods, fields" for a long time, helping more high -quality experts based on the countryside, to local farmers, and to local farmers, and for local farmers, Specialty products expand sales.

In order to help the experts better create e -commerce content and professional operation, the Douyin e -commerce "headline on the mountain goods" project was specially connected to Zhang Zhang's first live broadcast and cargo. Subsidies, and provide product control, operation guidance, and after -sales service, while helping them sell agricultural goods, it provides consumers with benefits and convenience.

Classmate Zhang wanted to promote the vision of farmers' products in his hometown through his influence, and slowly entered the reality.

The story behind the first show

Since it is to promote the development of the hometown industry and endorsement of the agricultural products of the hometown, the focus of live broadcasts must be aimed at the unique agricultural specialty of the Northeast.

Before the live broadcast, he carefully selected Yingkou rice, Yingkou big sauce, skirt vegetables, yellow flower fish, sea cucumber to live broadcast room, and northeast agricultural goods such as corn paste and black fungus will also be unveiled during the live broadcast. The taste of my hometown. "

In order to complete the transformation from the content of the creators of agriculture and rural areas to the agricultural specialty e -commerce company, through their own influence, more Northeast characteristics move towards the table of consumers nationwide. The "preparation status".

Since a few months ago, classmates Zhang and the team have started running the manufacturer to understand the situation. It is also very good, but you also have to go to the manufacturer to see it. If the choice is not good or the price does not really bring benefits to consumers, then it will be violated. You ca n’t afford the trust of netizens, and you ca n’t smash the signboards of your hometown. "

Promote another window of your hometown

At 1:30 pm on June 25, classmate Zhang went online on time to recommend various characteristic agricultural products for netizens.

It is understood that more than 70%of the agricultural specialty products that are lived in this field are products produced by local companies in Liaoning. Zhan Weiwei, the first secretary of Songyu Village, Dashiqiao City, Yingkou, Liaoning, Wang Siying, the first secretary of Qiantang Village, Lunan Town, Laiben District, walked into the live broadcast room, promoted these agricultural goods with@ Local characteristic industries integrate.

The Liaoning Provincial Department of Commerce and Yingkou Business Bureau gave support and guidance to the first live broadcast of classmates Zhang. "We also want to bring goods through this e -commerce company to help home companies can restore the operating popularity, boost business confidence, and further expand sales. "Ma Hui, deputy director of the Electronic Commerce Department of the Liaoning Provincial Department of Commerce.

This transformation of goods is a content creator who uses his own advantages to understand the countryside and take root in the countryside, and gives the Internet attention to the rural land behind him.

For Zhang himself, the transformation will go through a period of pain. If he can continue to persist in persistence and strict quality control, it will be sold for agricultural special production as the creation of rural content. His live broadcast room was sold to the north and south of the river.

The appearance of rural areas, the mentality of farmers, and the digital planting of crops have begun to change in the fertile black soil in Liaoning.

Fingertips Shenyang, Shen Bao full media reporter: Guan Tong

Edit: Dong Junzi, Takasugi

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