From the Classmate Zhang from Yingkou, Liaoning, the first live broadcast will bring agricultural goods to his hometown

In the videos of Douyin Zhang, the rural youth entered the mirror with the landscapes and plants in Songshu Village, Dashiqiao in his hometown. The video evoks people's memories of the past years, the aftertaste of childhood, and the love of local fireworks.

With these high -quality local content creation, Zhang, who started to release short videos on the Douyin platform last October, has created a miracle of 16 million yuan in two months.

Since the entire network, June 25 is the first time he has opened the live broadcast. Under the guidance of the Liaoning Provincial Department of Commerce and Yingkou Municipal Bureau of Commerce, he and the Douyin e -commerce "headline on the mountain" project team carried out in -depth docking and recommended more than 20 Northeast agricultural special production in the live broadcast room. Help the hometown of mountain goods to sell to the north and south of the river.

The venue with the live broadcast, he chose in his village -Yingkou Dashiqiao Songshu Village. The background of the live broadcast room is the open pot platform with open -air and people who come and go. The wind of summer was blowing, a strong northern village view. It was only 5 minutes for the broadcast, and more than 100,000 viewers poured in.

Once, the goal of Zhang Kai (classmate Zhang) was to leave the countryside. However, after leaving, he saw the outside world, so he understood that the most secure life that made himself was actually his hometown. So many years later, he returned. The hometown is still like in memory, he thinks-- he thinks--

"If you come back, you must do something for the village!"

In fact, at the beginning of creating short videos, classmate Zhang's idea was simple: "There are eighty thousand people watching, it is good to help the elderly in their hometown sell agricultural goods."

Unexpectedly, his short video with his personal style quickly spread all over the country, so far the number of praises exceeded 110 million. As a result, Jianyi Town of Dashiqiao Jianyi Town was seen by more people.

For the first time on the afternoon of June 25th, Zhang sold 91,000 agricultural specialty orders within 3 hours. Although this score is not the most considerable compared to other cargo anchors, it is already a good start for his first transformation attempt. In the 91,000 orders, it includes special products such as Yingkou Rice, Yingkou Big Sauce, Skirts, kelp, fungus, corn paste, canned yellow peach, and other specialties.

On the same day, Ma Hui, deputy director of the E -Commerce Department of the Liaoning Provincial Department of Commerce, also followed up the live broadcast at the site of Songshu Village. "The traffic is very good!" Ma Hui said, "Rural anchors are one of the important forces to help promote agricultural products. Affected by various factors, some agricultural products have a certain degree of slow -selling. Sales channels. Anchors like Zhang, who have attracted much attention like Zhang, can also help Liaoning's good products to expand influence online. "

"There are many good local agricultural products in Liaoning!"

Ma Hui introduced, "For example, the cherry in Dalian, the strawberries in Dandong, the wide blueberry of the wide papers, the ice wine of Benxi, the deer products of Tieling Xifeng, the watermelon of Gaizhou, etc. These characteristic and well -received agricultural products. taste!"

Through e -commerce sales, Liaoning companies have become more and more experienced. According to Ma Hui, according to statistics from the Liaoning Provincial Department of Commerce, in the first quarter of 2022, the online retail sales of Liaoning Province was 41.04 billion yuan, an increase of 12%year -on -year, higher than the national 5.4 percentage point. Among them, the online retail sales of physical goods were 35.84 billion yuan, an increase of 13.5%year -on -year, and 4.7 percentage points in the country; the proportion of the total retail sales of consumer goods was 16.3%.

In the interview, classmate Zhang said: "Whether it is Zhang or Wang, classmate Zhao, or Li, can help the villagers who have worked for a year of farm work to sell agricultural products, that is to do practical things."

Xinhua News Agency's New Media mentioned in an article in January this year that in recent years, with the reduction of digital gap between urban and rural areas, the national support agricultural benefits and farmers' policies have landed densely. Big, more and more young people are willing to run back and stay, and become "new farmers".

Volkswagen gradually saw that these "new farmers" also became rural guardians, and they brought new vitality to their hometown. "There are more and more young people who have returned to their hometowns to start a business." Classmate Zhang said, "Planting edible fungi in our village, breeding round jujube, specialty sweet potatoes ... There are all ways to start a business. Everyone has injected them in the countryside vitality!"

Peninsula Morning Post, 39 -degree video chief reporter Zhao Hui

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