The first Hainan International Outdency Duty Free Shopping Festival is here →
Author:Hainan Free Trade Port Time:2022.06.26
From June 28th, Hainan will hold the first Hainan International Outdency Duty Free Shopping Festival. The activity lasted half a year and adopted the form of "1+N" to hold a launching ceremony and more than 50 special marketing activities and brand activities.
The first press conference of Hainan International Outdency Duty Free Shopping Festival
The starting ceremony of the first shopping festival will be held on June 28 in Sanya International Duty Free City, and it will be launched simultaneously with the fourth China Exemption of Hainan Duty Free Shopping Festival. The subsequent departments, city and county governments, and duty -free business entities will use important time nodes such as summer, National Day, and Double 11 to hold more than 50 marketing activities such as makeup festivals, handbag festivals, and "prices".
The first Hainan International Outdency Duty Free Shopping Festival is more focused on the "international" factor than before. In addition to organizing a wonderful and affordable activity of government departments and duty -free business entities, it will focus New products such as the first show, the first exhibition and other new products.
This event has unprecedented support. In addition to the issuance of 20 million yuan of outlying islands duty -free consumer coupons from June 25, the provincial government will add additional funds in a timely manner. The city and county governments will also arrange supporting to continue to issue consumer coupons. The duty -free business entity of outlying islands will also continue to issue shopping coupons on the "Haiti Office" platform. Government consumer coupons and corporate preferential activities can be superimposed. During the event, there are many discounts.
Event funding support is unprecedented
The "help merchant and benefit the people, enjoy the Hainan" consumer coupon issuance activities will be issued on May 1st to issue 10 million yuan of digital RMB outlying tax -free shopping discounts on May 1st. Five banks including banks and Bank of Communications have invested 20 million yuan in digital RMB to carry out duty -free shopping activities. Passengers inside and outside the province consume in duty -free shops. Use digital RMB settlement to enjoy full reduction in discounts.
This event will be carried out in 10 outlying islands duty -free shops under the China Exemption Group, Global Boutique (Haikou) Duty Free City, Haiyou Duty Free, Defense Group, and China Service Duty Free. The amount of consumer coupons at the end of this round is 200 yuan, 400 yuan minus of 400 yuan, 9,000 yuan minus 800 yuan, over 12,000 yuan minus 1100 yuan, and the full reduction discount can be superimposed with discounts of duty -free shops, full reduction in full reduction, full reduction of full reduction Wait for discount activities. Each outdoor passenger can enjoy one discount from high, and the three -speed discount amount will not be superimposed.
In the next step, Hainan will arrange 70 million yuan in time, and the city and county governments will also support funds. During the first series of Hainan International Outdency Duty Free Shopping Festival, they will issue outlying islands duty -free consumer coupons. Promotion, there are also government consumer vouchers, so that passengers can buy happiness and satisfied.
Hold the "Top Ten theme activities"
Hainan plans to launch the "Top Ten theme Activities" in June, July, and August.
◆ "I and Hainan's Treaty 'Hui" activity. 8 major OTA platforms such as Ctrip, Meituan, Flying Pig, Qunar, Malaysia, Tuniu, and 5 new media platforms such as Douyin, Kuaishou, and B Station, Hainan Airlines, Southern Airlines, five major duty -free groups, Everbright Bank, China, China UnionPay, etc., issue more than 10 million coupons, launch 12 online theme events, 5 major tourism products, 8 major special tourism products, and plant grass -free Hainan tourism.
◆ "Tourism Consumption Carnival" event. The five major duty -free companies, airlines, hotels, scenic spots, etc. took the initiative to go out. This year, they chose to choose cities such as Beijing, Shanghai, Guangzhou, Changsha, Chongqing, Chengdu, Nanjing, Wuhan, Hangzhou and other cities to focus on duty -free shopping tourism, marine tourism, recreational tourism For other products, 1 million "Healthy Touring Purchase" Hainan Tourism Consumption Package is expected to exceed 100 million yuan.
◆ "Student Chang Qiongyou" event. Seize the peak season of summer research tourism, and plan for the majority of students to launch a variety of youth research activities and rich graduation seasons and start season research travel products for the majority of students. The launching ceremony of the Development Conference and the "Student Chang Qiongyou Activity", the three major theme marketing activities of the online tourism platform, the 4 major drainage and creation activities of the new media platform, and the 7 offline drainage activities. Tickets and full reduction activities.
◆ "Anti -Epidemic Hero Tour Hainan" event. It is planned to be held from July to August with the theme of "Resistance Heroes' and Masked the Most Beautiful Rebellion". By holding the launching ceremony, we invite the organizer to help Shanghai medical staff to experience the journey of recuperation, mobilize the province's A -level scenic spots, unite Hainan Airlines, and allow medical staff to enjoy the A -level scenic spots in the park and tickets, and the tax -free store discount. The national anti -epidemic medical staff are invited to travel to Hainan.
◆ "Hainan people travel to Hainan" event. By carrying out the promotion of "low -carbon travel · Huyou Hainan" group tour, "exploring mountains and sea secrets, traveling in the central and western regions" tourism line, "looking for Hui Play Hainan Recommended Officer", "Island Lord Exploring Island, Who is Super Players" Activities such as "Hi Tour Hainan Huixin Shopping" will launch the industry association for power to organize large -scale travel agencies online and offline customers, group travel travel, and free -facing tourists "offline theme travel experience+online marketing with goods" to achieve realization Marketing crowd and regional island coverage.
◆ "Gathering 'Hainan Free Trade Port" activity. By inviting 200 MICE buyers such as Beijing and Shanghai to visit Qiong, the 2022 China (Hainan) Conference Industry Summit, Hainan Conference Resources Exhibition, Council Tourism Topic Training, Supply and Demand Procurement Conference, Inspection Award Tourism Resources, Inspection Award Tourism Resources, Hold activities such as awarded tourism special promotion meeting to promote the tourism resources of Hainan Award. ◆ "Tropical Rain Forest Ecological Tour" activity. Through the development of rainforest experience, targeted mountaineering activities, camping research camps, etc., it attracts tourists to approach tropical rain forests with various forms of gameplay, and promote the integration of "rain forest+culture", "rain forest+sports", "rain forest+research".
◆ "Literary Performance Assist You Joan" event. Organize "Superstar Performance+Wind Tourism", "Viewing Viewing+theme Tour", "Big Coffee Leading Special Performance" and "Comprehensive Exhibition of Famous Fields" and other "Literary Performances" campaign to give full play to the "big coffee in the art world The benefits of celebrities, stimulating tourism consumption, and fully detonating the development of the new format of Hainan's "Observation+Tourism".
◆ "Invite you to see the event" event. Design the calendar of Hainan Sports Competition, guide the place where the event organizes and the event organizer packaged the event planning as a tourism product, and use the tourism promotion activities organized by the new media and our department to push the series of brand events as a tourism product to the whole country. Invite everyone to come to Qiong to see Women's football team, watch the Super League, watch the event.
◆ "Cultural Site Research Tour" activities. It is planned to carry out a centralized promotion activity, hold a "Dongpo theme exhibition", and launch four research lines of "Dongpo Culture, Li Miao Culture, Overseas Chinese Culture, and Red Culture". Organize nearly 20 cities and counties such as the Revolutionary Relics Research of the Red Blood Revolutionary Cultural Relics, the Legend of Whale Shengshe, and listening to the story of Dongpo.
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Edit | Yang Runxuan
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