Increase high -quality supply and accelerate the upgrading of the cultural tourism industry

"Camping is really hot. Fortunately, I made an appointment in advance." On the weekend of June 19, Li Jian, who lived in Linyi City, drove to Zhujialin Pastoral Complex in Yinan County early in the morning. Different from the past, the luggage dispatched by the family this time is like a "treasure chest". Tents, dining chairs, ovens, flying trays, kites ... almost include all kinds of equipment for eating, drinking, and fun.

The camping of "high value" and "literary and artistic" has become a "top flow" of leisure vacations this year. In order to meet the needs of tourists' rapid growth, more and more scenic spots and resorts have begun to launch "camping+" products one after another, "camping+RV", "camping+open -air music", "camping+travel" and other one -stop experiences Endless.

Since the beginning of this year, affected by the epidemic, in order to adapt to the new changes in tourism consumption, seize the new market in the market, and vigorously cultivate new formats, our provincial cultural tourism system has continued to exert its power supply end, increases high -quality supply, promotes the recovery of cultural tourism consumption, accelerates the cultural tourism industry industry upgrade.

There are also self -driving tour that also shows strong demand. Not long ago, the case of "Weihai 'Qianli Self -driving Travel Highway' IP and Destination Brand Marketing Promotion" case was selected as the top ten outstanding cases of tourism promotion in Shandong Province in 2021. Its success and popularity are a microcosm of the new business format of cross -border tourism in our province. Through innovation and development, there are resources, increased tourism supply, and successfully lead the demand. Innovative transformation.

Whether it is camping or self -driving tour, it is a leisure way to enjoy "poetry and distant" in the background of the epidemic. On the eve of "May 1st" this year, the Provincial Culture and Tourism Department focused on the theme of "Enjoying Shandong Good Time" to summarize 436 tourism products in 16 cities in Shandong, and launched a 7 major major in "enjoying micro -vacation" and "enjoying self -driving" Local tourists and suburbs of Shandong and suburbs are available for tourists with new choices nearby. At the same time, the province's United Ctrip platform has developed 3 categories, 11 themes, 21 line products and 7 sets of packages, which enriches the supply of high -quality tourism products.

In addition to increasing high -quality supply, in addition to increasing high -quality supply, our province also attaches great importance to adopting a strong chain of existing formats to expand the scale of development. Taking the rapid development of tourist homestays as an example, although the form is loved by young people, it is also facing problems such as imbalanced season, incomplete supporting facilities, and single play experience. In order to promote the high -quality development of the homestay industry, our province took the lead in the establishment of the tourist homestay gathering area in the country, and created and released the "Guide to the Creation of the Tourism B & B Region (Trial)" to guide 34 creation units to create Shandong with the construction standards of tourist destinations. The provincial tourism homestay gathering area strives to form a scale effect of the hostel industry.

In order to meet the normalization requirements of the epidemic prevention and control, Yantai City took the lead in implementing the "chain long system" in the province to promote the strong chain of the cultural tourism industry. The "chain length system" is mainly based on project construction, focusing on the construction of marine cultural tourism destinations with distinctive characteristics, well -equipped facilities, high -quality services, and different development. , To supply a higher level of dynamic balance of supply creation needs.

Breaking the inherent thinking and using the original resource innovation products and formats, it has become an effective path for traditional scenic spots to achieve industrial upgrading. The Zibo Red Leaf Stock Rock Scenic Area opened new gameplay new gameplay, and became a new "detonation point" and "growth point"; Liaocheng held a series of cultural tourism series of cultural tourism in front of the "I have a river in front of my house", which runs through the year and achieves a breakthrough in brand marketing innovation. In addition, in order to break the economic dependence of tickets, more and more scenic spots have also innovated a number of theme entertainment, script killing, immersive performing arts, exclusive customization, research products and digital cultural and creative, and meet the trend needs of emerging tourists.

The Twelfth Party Congress report of the Provincial Congress proposes that it will shape the new advantages of the cultural tourism industry, strengthen the "hospitality Shandong" brand, and build a well -known international cultural tourism destination. Our province follows the market trend and gradually uses online marketing as another main battlefield of "Heroy Shandong" promotion and promotion, and promotes Shandong Cultural Tourism Consumption to digital and intelligent transformation. From June 13th to 21st, the 12 platforms carried out the "Meet the Sea along the Yellow River" with 12 platforms, with a total viewing volume of 85.3428 million.

"According to the big data portrait, we keen capture hotspots, and the development of the theme cultural tourism products such as the launch of the" near Shandong Good Time ', "Meet the Sea along the Yellow River" and other theme cultural tourism products, packing classic lines, fashion gameplay, and hand -made products Take the lead in online live broadcasts for up to 14 days, and use cloud travel methods to promote 'hospitable Shandong'. "Wang Chunsheng, a second -level inspector of the Provincial Department of Culture and Tourism, introduced.

(Reported by Liu Ying Changqing, a reporter from Volkswagen Daily)

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