Kancai ｜ A gardenia flower, what taste of "open"

"Gardenia flowers bloom, gardenia flowers bloom ..." After 18 years after Mr. He's single "Gardenia Blossom" was released, this summer, gardenia flowers were "fire" again.

"Gardenia Shengzhi", "Gardenia Wind Yin", "Gangxiao" and other tea drinks and coffee with gardenia flavors have become one of the most popular drinks this summer. On online and offline, the sales of gardenia and gardenia fruits are also rising.

The complementary is that in Yueyang, Ningxiang and other places, hundreds of thousands of acres of gardenia flowers "opened" a booming large industry.

1. "Selling light in advance on the day of the materials"

Speaking of the new tea drink of gardenia, it is still not avoided.

Since April of this year, Cha Yanyue has launched the first plant -based drink "Gardenia Shengzheng Coconut", which has been red in the internal measurement period, and often sells out of stock. After officially new, the sales volume rushed into the top three in one fell swoop, surpassing the classic drink "Ulong".

(Tea Yanyue launched the gardenia season.

Now that it has been listed for nearly 3 months, the popularity of "Gardenia Shengzheng Coconut" has not decreased. "Gardenia is one of the most popular tea in our store. The materials prepared on the day often sell them in advance." A employee of Chayue Yue Sei Yingmen Fancheng Store told Kan Caijun.

Where is the wonderful place of "Gardenia Sheng Coconut"?

Netizen "Lunlunzi" said: "The taste is like its name, the elegant gardenia flower fragrance and the clear coconut taste, the taste is extraordinarily elegant, and it will not feel greasy to drink two more glasses."

In the coffee circle, gardenia flowers were also "accepted".

(Gardenia Shengya is welcomed by consumers. Photo by Wang Liang, a reporter from Hunan Daily, said that the taste is good)

In a coffee shop, Kan Caijun discovered a cup of tea milk coffee called "Gardenia Fengyin". At the entrance, although the taste of coffee is lighter, the fragrant tea incense milk fragrance strikes, but it has no flavor.

The shopkeeper introduced that gardenia flowers are seasonal flowers in summer, fresh and elegant. Combined with coffee, it can moderate the acid or bitterness of coffee, make the taste softer and richer in the level.

In online and offline stores such as nursery, dried fruits, the sales volume of gardenia, gardenia, dried flowers, gardenia fruit and other products have increased.

2. The gardenia industry has blossomed in Xiang more

Gardenia is not large, elegant in color, and "literary and artistic". However, hundreds of millions of gardenia flowers are also a large industry.

"'Flowers' cannot look at it. Gardenia flowers can be viewed, and the fragrance is unique, so it also makes tea drinks, and at the same time, it is also medicinal." An industry insider told Kan Caijun.

With more use, value is great. In Hunan, the gardenia industry has a prosperous and multi -flowering trend.

On the morning of May 31st, 2022 Yueyang Quyuan Management Zone Gantong Cultural Tourism Festival opened in the National Agricultural Science and Technology Park in the area.

(On May 17th, the staff of Tenghui Traditional Chinese Medicine Base in Ningxiang City were sorting out the harvested gardenia flowers. In recent years, Yujiayuxiang, the city, actively guides farmers to adjust the industrial structure and plant medicines. Photo by Cai Shizhen)

Kancaijun has risen knowledge. It turns out that Gardenia is the city of Yueyang City, and the gardenia industry is the leading characteristic industry of the Quyuan Management Zone "one county, one special".

It is reported that the core demonstration base of 10,000 acres is built in Quyuan Management District, and there are as many as 200,000 acres of planting bases outside the area. The entire industry chain is sprinting towards the output value of 1 billion years. All in all, when you come to Quyuan Management Zone, you will definitely be more addicted to gardenia.

In the Xuda Gardenia Blossom Base in Yujiayu Township, Ningxiang, more than 2,000 acres of gardenia flowers could not look at the head at a glance, and the faint fragrance entered the nose, bringing a quiet and distant atmosphere.

Since 2020, the Ningxiang Municipal Party Committee and Municipal Government have proposed the goal of "strengthening the gardenia industry and creating a small town of gardenia". Later The situation of households has a fragrance. "

At present, the scale of gardenia planting in Yujiayu Township has reached more than 10,000 acres. The gardenia agricultural tourism industry is expected to become one of the three billion yuan industries in the township, with full potential.

It is reported that the Ningxiang Municipal Party Committee and Municipal Government have incorporated the gardenia industry into the key agricultural industry of the city's "Fourteenth Five -Year Plan" planning rural revitalization. town.

The small golden flowers are really expected in the future.

Author ｜ Wang Liang

Edit ｜ Wang Yaobing

Source ｜ Kancai

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