Classmate Zhang, the creator of the agricultural and rural areas, opened the first cargo in Douyin e -commerce to promote the specialty of the native farmers of the hometown

Under the guidance of the Liaoning Provincial Department of Commerce and Yingkou City Commercial Bureau, Wang Siying, the first secretary of Zhan Weiwei, the first secretary of Songyu Village, Dashiqiao City, Yingkou, Wang Siying, the first secretary of Qiantang Village, Laiben District, will enter@在 在 在In the between, he introduced the stories behind the product with him to let more people see and recognize local quality agricultural goods.

At the end of last year, the short video content of Douyin@去 去 去 去: getting up, cooking, feeding dogs, chicken raising chicken, gag meat ... The daily life of a northeast rural guy attracted tens of millions of netizens, and the video playback volume exceeded 100 million Essence Zhang Kai, 37, has received a lot of attention. Take the material hometown, Zhang Kai hopes to present the appearance and characteristics of the countryside through the camera to resonate with the local soil of more people. "Every summer and autumn, the villagers on both sides of the village road are selling beans, potatoes, mushrooms on the mountains and other agricultural products. The idea of ​​attracting attention by creating videos, and then driving the sales of agricultural products in hometown.

After a lapse of half a year, he turned this idea into reality. In the live broadcast and cargo on the 25th, he chose Yingkou rice, Yingkou big sauce, skirt vegetables, yellow flowers and fish on the live broadcast room, and Northeast agricultural goods such as corn pastes and black fungus will also appear in the live broadcast. "Most of the first products are the characteristics of our hometown. I started preparing in a few months. Going to the manufacturer to understand the situation, the production scale, warehousing, and after -sales logistics have to be seen. If consumers bring benefits, it will violate the original intention. "Zhang Kai talked.

It is understood that more than 70%of the agricultural specialty products that are lived in this field are products produced by local companies in Liaoning. Wang Siying, the first secretary of Zhan Weiwei, the first secretary of Songyu Village, Dashiqiao, Yingkou, Liaoning, Wang Siying, the first secretary of Qiantang Village, Lao Bian District, Wang Siying, will enter the live broadcast room, promote these agricultural goods with@, and will be interested in e -commerce The integration of local characteristic industries to promote local enterprises to expand market sales and boost business confidence.

In order to help the platform three farmers create e -commerce content and professional operations, Douyin e -commerce "headlines on the mountain" project have been specially connected to the first live broadcast and cargo of classmates, and nearly one million were given to this product. Yuan's goods subsidies, and provide product control, operation guidance, and after -sales service. While helping experts sell agricultural goods, it provides consumers with benefits and convenience.

It is reported that the "headline on the mountain goods" helps farmers support the farmer's project. The space is to help more people based on the countryside and expand sales for local agricultural specialty products.

Cover reporter Huang Jingru

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