Why is the signboard of "Good Hakka Shandong" more and more beautiful?

Since 2007, a sentence "Welcome to Shandong" has penetrated into the hearts of each country. "Good guest Shandong" is the slogan of the Shandong tourism brand. It summarizes the Shandong culture highly. It is the most appropriate modern annotation of "there is a friend to come from a distance". In the simple, enthusiastic, bold and bold customs.

In recent years, the cultural and tourism systems of Shandong Province have continuously innovated and developed the concept of development, integrating cultural tourism resources, introducing measures to benefit the people, concentrating on promoting the high -quality development of culture and tourism, and achieved great results. According to relevant data, from 2017 to 2021, Shandong Province received 3.89 billion domestic and foreign tourists, and achieved total tourism revenue of 4.4 trillion yuan. As the Shandong cultural and tourism system continues to activate the potential of innovation as a means, and leads the awareness of boutiques, it continuously promotes the quality and efficiency of the cultural tourism industry, and enables the upgrade. The development has taken a new step.

Innovate the development model and guide the advantages of the cultural tourism industry

The Twelfth Party Congress of Shandong Province proposed that it has shaped a new advantage in the cultural tourism industry. To shape the new advantages of the cultural tourism industry, it is necessary to enhance cultural tourism resources and innovative development models, and to build a series of specific practical measures such as the supply pattern of new cultural tourism products, stimulating the potential of cultural tourism consumption, and promoting regional tourism development. Protection of policies and new measures. In recent years, Shandong Province will be anchored to accelerate market cultivation and expand the supply of high -quality cultural tourism products in the focus of promoting the innovation of the cultural tourism industry. Through a series of innovations such as concepts, models, paths, etc., the high -quality development of cultural tourism formats.

In terms of continuous promotion of the construction of high -quality tourist scenic spots, Shandong Province actively carried out the product promotion actions of scenic spots, promoted the reform of state -owned scenic spots, broke the economic dependence of tickets, and promoted the launch of a number of theme entertainment, script killing, immersive performing arts, research products and digital cultural and creative. At the same time, in order to expand the effective demand and accelerate the recovery of the tourism market, Shandong Province has vigorously promoted the orderly restoration of the scenic area and the discounts of tickets for state -owned scenic spots. From June 1st to September 30th, 2022, the first ticket of the first ticket in Shandong State -owned A Tourist Scenic Area will not be implemented. In discounts below 50 % off price, Qingdao, Jining, Rizhao, Texas and other cities such as the first ticket for the first state -owned scenic spot in the implementation of state -owned scenic spots have increased the popularity of the scenic spot, boosted consumption confidence, drive the tourism market, effectively activates the potential of tourism consumption potential Essence

Focusing on the key field of "rural tourism", Shandong also launched a series of active measures. Shandong Province took the lead in the establishment of the tourist homestay gathering area in the country, and released the "Guide to the Creation of the Tourism B & B Region" to build a "good time rural season" brand IP. Local culture, wearing key activities such as climbing festivals, opening sea festivals, and music festivals in 16 cities in the province, enrich rural tourism specialty products, cultivate rural tourism boutique lines, drive rural tourism consumption, and meet the new needs of the masses.

In addition, Shandong Culture and Tourism Systems can further release cultural and tourism consumption potential through cultural benefit people and marketing promotion. On June 2nd, the 6th Shandong Cultural and Tourism Huimin Consumption Season was launched. During the "Consumption Season", Shandong distributed cultural and creative products, tourist scenic spots and lines, literary performances, star hotels and star hotels, star hotels Consumption products with strong consumption and high marketization of homestays and other consumption products, focus on the four consumer sections of cultural creativity, leisure tourism, boutique performing arts, digital cultural tourism, and combine the combination of "online+offline" and "special features+area". In the form, organize various theme activities, and vigorously implement consumption promotion actions to form a long -term mechanism for consumers and enterprises to win a win -win situation and promote the high -quality development of cultural tourism.

Eap the promotion of publicity and expand the impact of the world's brand world

Facing the transformation and development of the tourism industry in the era of leisure and vacation and comprehensive industry under the influence of the epidemic, Shandong has a good "first chess", and continuously strengthen the planning of cultural tourism products through the event, and continues to inject high -quality content for the "hospitality Shandong" brand. Strengthen publicity and promotion and innovation, amplify the volume of publicity of Shandong Cultural Tourism, and enhance the communication and influence of the "HKST -Shandong" brand.

While continuously innovating and shaping new tourism products, Shandong Province adheres to the development and promotion of tourism products as the starting point, the hotspots of consumer demand for cultural tourism, in order to actively comply with the normalization of the epidemic, based on the provincial tourism and outings in the city, etc. The short -distance tourism market, innovating the province's high -quality cultural tourism product release mechanism, Shandong Province released a new platform for the promotion of high -quality cultural tourism products in the province. Accompanied by it, the new media matrix of the "Good Hakka Shandong" continues to make efforts, diversified and multi -carrier promotion and promotion of cultural tourism resources in the province, creating#与 与 与 小 与 ## 与 与 ## 与 与 齐Multi -popular topics in my#, with new media and online publicity as a fulcrum, continuously magnify the promotion of "hospitable Shandong".

At the same time, Shandong Province implemented the "Her Hakka Shandong" brand trademark to empower the province's high -quality development action plan for the province's cultural and tourism industry, and through free trademark authorization to strengthen the integration and development of the "hospitable Shandong" brand and cultural and creative, non -heritage, and rural revitalization. Carry out the selection of cultural and creative and tourism products of "Her Hakka Shandong", explore the development model of "good guests Shandong '+cultural and creative products", based on brand cultural and creative creation, and continuously enhance the value of the "hospitality Shandong" brand value. In order to further integrate operations and strengthen international communication in order to further face the major inbound customer source market, Shandong Province upgrades and optimizes the overseas new media matrix, and is based on the theme of "HKKE Shandong XIN Experience" to further refine the special resources of Shandong culture and tourism that is suitable for overseas communication. Focus on the integration and packaging of content, through original content planning, three -dimensional content dissemination, domestic and foreign joint publicity, etc., innovate and create "Shandong History Classroom", "Learning Shandong Dialect", "Shandong Story," "Shandong Cold Knowledge "The special feature columns such as such as Shandong Culture and Tourism Government Affairs, Cultural Tourism Resources and other information, actively carry out joint publicity with the cultural and tourism institution accounts at home and abroad, tell the Chinese story in Shandong, and establish a positive Shandong culture and tourism international international. Propaganda image.

Strengthen industry guidance, financial innovation breaks development 桎梏

Facing the booming development momentum of cultural tourism in the province, in order to further optimize the market environment, regulate market order, protect the legitimate rights and interests of tourists, and comprehensively improve tourists' satisfaction. In recent years Innovative measures such as level assessment work have continuously promoted the high -quality development of the cultural tourism industry.

Shandong Province has successively introduced the "Measures for the Administrative Measures of Shandong Provincial Tourism Integrity Pioneer Payment payment" to implement the system of tourism integrity advance payment system in the province; Basic cultural and tourism market new supervision mechanisms; relying on "Her Hakka Shandong.com" to build a smart cultural tourism platform, collecting cultural and tourism industry market entities and their employees credit information records and credit files, improve credit information data resources, realize credit information resources, realize credit information Sharing; Actively organize a demonstration of credit construction and credit supervision, expand credit application scenarios, and explore the pilot work of the development of credit economy.

At the same time, in order to shape industry standards and innovate the assessment of the level of tourism homestays. Shandong Province held a promotion meeting for the Star Evaluation of Tourism Best Best Best in the province, issued the "Notice on Promoting the Star Evaluation of Shandong Travel Best B & B", scientifically and reasonable to define the access conditions for star tourism homestays, and revise and improve the standards of tourism homestay assessment standards. Further promoted the high -quality development of tourist homestays, not only met the market demand, but also helped enterprises to relieve difficulties under normalization of the epidemic prevention and control, and continued to help rural tourism quality upgrade and rural cultural revitalization.

The new crown pneumonia's epidemic has suffered major losses in the cultural travel industry. In the face of problems such as sudden decline in revenue, serious losses, and broken capital chain, Shandong Province has continuously strengthened the linkage with the financial department, gathered in financial coordination, and supported cultural tourism enterprises to relieve difficulties and solve difficulties. , Help the push the Wenli industry resume development.

On the one hand, strengthening departmental collaboration and carrying out special actions to solve the problems of financing difficulties in cultural tourism enterprises. After the epidemic, various departments of Shandong Province and various financial institutions established a high -quality development linkage mechanism for financial support in the cultural tourism industry to support cultural tourism enterprises in the aspects of first loan cultivation, financial counseling, inclusive finance, financing guarantee, special bonds, and consumption upgrades. Development of bailout; carry out activities such as "Special Action for Financial Diagnosis and Treatment to Assist Enterprises", "Cultural Tourism Enterprise Financial Counseling Council", "Bond Issuance Double Hundred Tackling Actions" and other activities, and promote the implementation of the credit loan support plan for inclusive small and micro enterprises in the culture and tourism field. Effectively solve the problem of difficulty in financing and loan difficulties in cultural tourism enterprises.

On the other hand, strengthen policy leadership, innovate financial products, and accurately serve cultural tourism enterprises. The Shandong Provincial Department of Culture and Tourism Joint Provincial Development and Reform Commission, the Provincial Department of Finance and the Financial Department have successively formulated and issued the "Implementation Opinions on the Development of Financial Promotion Culture and Tourism Industry", "Several Measures for Strengthening the High -quality Development of Financial Support Culture and Tourism Industry", " The Implementation Plan for the resumed development of difficult industries in the field of promoting the service industry ", from the aspects of increasing credit support, promoting financial services innovation, and improving bank -enterprise docking mechanisms, to form a policy package of" 11+13+5 "financial assistance, The interpretation manual is issued to carry out media propaganda and expert interpretation; the launch of the "cultural tourism revitalization loan" products, including two types of products: cultural tourism loan and cultural tourism, can meet different small and medium -sized enterprises, travel agencies, homestays, and other small and micro enterprises. Financing demand; actively guide the cities to introduce unshaps non -type financial support products according to local conditions, combine local characteristics, adhere to the guidance of the situation, launch differentiated financial services, explore multi -channel financing channels such as government bonds, industrial funds, etc. Difficult development.

The 2022 Shandong Tourism Development Conference, which is about to be held from June 26th to 27th, will organize the unveiling of the Cultural Tourism Research Research Base of the China and Foreign Cultural Exchange Center, the China -Foreign Cultural Exchange Center and the Shandong Provincial Culture and Tourism Department to sign a strategic cooperation agreement, and the key project of cultural tourism Signing and "Ten billion -dollar Enterprise" financial support for the launch of the development of the development of the cultural travel industry and the launch of licenses and commendation.

New Yellow River Client Reporter: Ge Yuanyuan Editor: Zheng Chuqiao

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