2022 Shaanxi Consumption Summer Consumption Season July to September September

In order to boost the confidence of the cultural tourism market, expand the consumption of cultural tourism, and enhance the vitality of the market, the Shaanxi Provincial Department of Culture and Tourism will organize culture and tourism enterprises and institutions to organize online online The under -depth integration series expands consumer activities, maintains the legitimate rights and interests of consumers, create a good consumption atmosphere, stimulates the enthusiasm for consumption of cultural tourism in residents, and promotes the rapid recovery of the consumer market and the high -quality industrial development.

According to reports, the event continued from July to September, covering performances, exhibitions, non -heritage, digital culture, theme parks, cultural entertainment, game arts, sports fitness, festivals, cultural and creative products and tourism products, cultural and sports products, scenic spots, scenic spots, scenic spots, scenic spots, scenic spots, scenic spots, scenic spots Attractions, catering accommodation, red tourism, rural tourism, and other industries in the fields of culture and tourism.

The Shaanxi Provincial Department of Culture and Tourism plans to hold the launching ceremony of the summer consumption season activities in the province in early July. The urban areas have released new tourism lines, new consumption scenes, and related promotion activities and incentive measures. At the same time, according to the unified activities of the consumer season, the urban and cultural tourism enterprises continue to carry out consumption promotion activities of local units: focusing on the consumption needs of different consumer groups, focusing on emerging consumer hotspots, new consumer formats, and strengthening government -enterprise banking business linkage collaboration. Widely mobilize the organization of cultural tourism enterprises and institutions, e -commerce platforms, OTA platforms, new media platforms, etc., plan and implement a number of cultural and tourism consumption activities, issue guidelines for boutique activities in the consumer season, and provide consumers with convenient consumption guidelines. Formulate consumer measures such as consumer subsidies, points awards, and ticket reduction of scenic spots in the field of cultural tourism. Guide the cultural tourism market entities to launch their unique preferential promotion policies during the event, and further increase the benefits of benefiting the people. Encourage relevant financial institutions to combine their own marketing plans, focusing on subsidies or discounts on consumer promotion activities organized. Guide the innovative promotion model and marketing methods of the cultural tourism market, launch a new summer and summer tourism line, create a new consumer scene and new model, and attract online traffic to transform into offline passenger flow. Hold special events such as online studies, theater performances, art exhibitions, red tourism, research tourism, non -heritage experience, live broadcast, hot spring vacation, and immersive experience. Planning and implementing a group of night consumption promotion activities, release night consumption guidelines and consumer maps, etc., and vigorously develop the night cultural tourism economy.

Supply: Xi'an Newspaper All Media Journalists Yin Yin

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