The academic industry Huacheng Dialogue Gongyan Bay Area International Communication

On June 25, South China University of Science and Technology, the Press Office of the People's Government of Guangzhou, and the Chinese University Film and Television Society successfully hosted the "Capital Audiovisual and International Communication Dialogue in the Guangdong -Hong Kong -Macao Greater Bay Area" in Guangzhou International Media Port. More than 50 experts and scholars including universities and industry including the country (border) and the industry gathered in Huacheng Guangzhou through online and offline ways to discuss the high -quality development path of online audiovisual development in the Guangdong -Hong Kong -Macao Greater Bay Area and strengthen the international communication capabilities of the Guangdong -Hong Kong -Macao Greater Bay Area. Create the idea and method of creating the "Guangzhou Model" internationally.

Inject the forces of colleges and universities for the construction of the cultural bay area

At the event, the Guangdong -Hong Kong -Macao Greater Bay Area Network Audiovisual Creation and Research Center was officially unveiled. The center is a creation and research institution established by the National First -level Society of the Chinese University Film and Television Society.

Researcher Ding Yaping, president of the Chinese University Film and Television Society, delivered a speech by video connection. He said that the Guangdong -Hong Kong -Macao Greater Bay Area, as one of the areas with the highest degree of opening up in China and the strongest economic vitality, has an important strategic position in the overall national development situation. Established the "Guangdong -Hong Kong -Macao Greater Bay Area Network Audiovisual Creation and Research Center" and hosted this cutting -edge dialogue activity. Important measures will inject important forces to the construction of Chinese universities into the construction of the cultural bay area.

With the development of engineering in South China University of Technology, how to use technical power to promote the development of audiovisual development of the Greater Bay Area, so as to make the sound of the Bay Area to the world? At the meeting, the school's news center introduced the characteristics and history of the school's social development of South China University of Technology to serve the country's social development, especially the strong exploration of the construction of new arts in combination with cutting -edge technology and engineering advantages. "This year, South China University of Technology will usher in the 70th anniversary and 105 years of establishment of the school. It is of great significance to organize this event. I look forward to the new chapter of the international communication of the Guangdong -Hong Kong -Macao Greater Bay Area in the world. ","

The person in charge of the Guangzhou City News Office said that the construction of the Internet audiovisual creation and research center of the Guangdong -Hong Kong -Macao Greater Bay Area is a solid measure to promote the international communication of the Guangdong -Hong Kong -Macao Greater Bay Area. The cross -disciplinary advantage of South China University of Science and Technology can provide strong theoretical support and practical support to international communication. Next, the Municipal News Office will actively strengthen strategic cooperation with South China University of Technology, give full play to the advantages of school land resources, and work in the theoretical research, talent training, content production, and activities. Most of the Chinese storytellers with innovative thinking, innovation, and innovative forms, Lingnan Cultural Communication.

Expert big coffee help the Bay Area voice "to the world"

In the keynote speech, Hu Zhifeng, deputy secretary of the party committee and vice president of the Beijing Film Academy, connected Huacheng Guangzhou to share his thinking on the creation of film and television creation in the Guangdong -Hong Kong -Macao Greater Bay Area. He believes that the Guangdong -Hong Kong -Macao Greater Bay Area plays an important role in the entire Chinese film and television system, which is specifically manifested in its uniqueness and leadership, external direction and cooperation, marketization and industrialization. However, there are three points of existing problems: the original artistic creative power is relatively insufficient, the consent of language is relatively limited, and the sustainable development power is relatively lacking.

How to break through? Hu Zhifeng opened three "prescriptions": in -depth resource mining, expanding creative types, and improvement of planning levels. In his opinion, the Greater Bay Area has rich overseas resources, revolutionary resources, times resources, and cultural resources. In terms of widening the type of creation, he emphasized that on the one hand, it is necessary to adapt to local conditions, such as sorting history through records, writing legends through storytelling, and assisting presentation through digital technology and animation technology. On the other hand, it is necessary to push out new and use emerging media for diversified expressions.

Researcher Ding Yaping, president of the Chinese University Film and Television Society, believes that the exchange of Chinese and foreign film and television is showing the characteristics of large -scale, overallness, and multi -level. China film and television visibility is becoming increasingly active, and it continues to highlight its diversity, richness and flexibility. However, in the process of external communication, cultural differences can lead to the audience to have a gap in the content of film and television and form a "cultural discount". Therefore, he reminded that it is necessary to further establish the audience -centric film and television concept, and take into account the situation of language barriers, cultural obstacles and aesthetic differences in different cultural context.

How can film and television "go out" better? "In fact, we can study and adopt the Hollywood storytelling method and narrative rules, attract international high -quality film and television and cultural resources for my use, adopt the" international element, international expression 'method, and implement global resource allocation. "Ding Yaping said, and then constructs the structure, and then constructs the structure. It is full of film and television culture that is rich in "worldwide" and "Chinese nature". "There is no shortage of stories in China, why isn't it good?" Said Hu Zhengrong, director of the Institute of Journalism and Communication of the Chinese Academy of Social Sciences, said that a very important problem is that the contemporary value and the essence of world significance in the story are not well refined and displayed. come out. "In fact, we don't lack stories. What is lacking is the effective transformation of the story." Therefore, he emphasized that to tap the contemporary value of Chinese stories, that is, strengthen locality and regional characteristics, and to dig the world significance of Chinese stories, that is, strengthen the global Vision, global thinking, global discourse, global narrative.

Duan Chunlin, a professor at the School of Journalism and Communication of South China University of Technology, provided suggestions for international communication from another perspective. She observed that with the rapid evolution of new generation of information technology and applications such as 5G, artificial intelligence, the Internet of Things, VR/AR, the media layout, communication methods, public opinion ecology, and terminal forms are undergoing profound changes. To strengthen the construction of international communication capabilities and improve the effectiveness of international communication, it is inevitable that the accurate international communication audience can be used as the target of communication, and then the global expression, regional expression, and popularization expression of Chinese voices can be achieved.

"Improving international communication capabilities through computer technology is an effective path to achieve this goal." Duan Chunlin said that computer technology can describe, interpret and predict international communication behavior by collecting and analyzing digital (online) behavior data. "Add‘ engineer thinking ’on‘ content editing thinking ’, and establish a accurate international communication system based on data -driven, thereby improving the“ Calculating International Communication Capacity 'in the Guangdong -Hong Kong -Macao Greater Bay Area ”.

Text/Guangzhou Daily · Xinhua City Reporter: Fang Qingtu/Guangzhou Daily · Xinhua City Reporter: Wang Yan Video/Guangzhou Daily · Xinhuacheng Reporter: Wang Yan, Fang Qing Guangzhou Daily · Xinhua City Editor: Long Chengliu

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