Love Life · AI Consumption · Gathering Xiaoshan!The 14th Xiaoshan Shopping Festival opened!

On June 24th, the 14th Xiaoshan Shopping Festival opened at the Silver Silver Department Store Plaza of Huidelong District, Xiaoshan District, Hangzhou. Hu Zhenyi, a member of the Party Group and Deputy Director of the Zhejiang Provincial Department of Commerce, Lao Xinxiang, deputy secretary -general of the Hangzhou Municipal People's Government, Jiang Yongzhu, Deputy Secretary of the Xiaoshan District Party Committee and District Chief, Ye Jianhong, Chairman of the District CPPCC, Zheng Yongbiao, member of the Party Group and Deputy Director of the Hangzhou Commerce Bureau. Zhou Shenghua, member of the Standing Committee of the Commission and Minister of Propaganda, Cheng Xiaodong, member of the Standing Committee of the District Party Committee and Executive Deputy Communist Party, Wei Daqing, Deputy Director of the Standing Committee of the District People's Congress, and Wang Rundong, deputy head of the District People's Government, attended the opening ceremony. Relevant departments at the district level, the heads of town and streets, platforms, representatives of business enterprises, and media representatives attended the opening ceremony.

Jiang Yongzhu, deputy secretary of the district party committee and district chief, said in his speech that this shopping festival is not only a grand event for the development of Xiaoshan's business development, but also a set of "combination boxing" that Xiaoshan has promoted the steady quality of the business field. A consumer carnival of good products, optimal services, maximum benefits and benefits of people's lives. The district government will invest 40 million yuan to issue consumer subsidies. Major complexes, e -commerce platforms, and operators will also provide support for the maximum concessions to promote the realization of "creating consumer brands, enhancing consumption energy levels, making hot consumption atmosphere, stimulating consumption potential The goal of promoting consumption strong replenishment ", forming a win -win situation of citizens' gains, making money by merchants, and warming the market.

This year's shopping festival is based on the theme of "Love Life · AI Consumption and Jugoshan", which is carried out around the "1+7+N" system. "1" is an opening ceremony, integrating consumer coupons, digital RMB issuance, and new consumer scenarios. It is presented through offline venue display, theme promotional activities, and online live broadcasts. "7" means "N" to promote consumer activities around the seven major sections such as the business district complex, platform, cultural tourism, automobiles, food, and home appliances, and create a "peaceful travel, smooth purchase" consumption atmosphere, covering the lives of the people All aspects.

From the retro Mo Dengfeng Jiangji Farmers Market to the "Future Rural" duck shed coffee in Hengyi Village, from the old warehouse on the canal, the Dongchao Art Park to the Olympic Impressions of the Olympic Impression City of Century City CBD, from Xianghu Slow Life Street to immersive food paintings ... from history to the future, from cities to villages, from tradition to modern, the major business districts, neighborhoods, and business enterprises in Xiaoshan District actively seize opportunities and embrace changes. In every scale that was embedded in the city's silent growth in the disassembling reconstruction and vomiting, a city business update revolution was quietly staged.

In order to implement a policy of the State Council and the provincial and cities to stabilize the economy, on June 6, Xiaoshan released 58 policies and measures of 58 major aspects of 8 aspects, of which 13 are consumer policies, including stimulating consumption vitality, improving consumption energy levels, promoting cultural tourism Sports consumption, increase consumer finance guarantee, create a consumer atmosphere, increase the support of zero enterprises in the limited limitation, and support the development of live e -commerce parks (bases). "Combining Boxing" to comprehensively stimulate the consumer market.

The person in charge of the Xiaoshan Business Bureau said, "Xiaoshan is the district and county with the largest population in the province, so that we have the confidence of consumption to leverage the economic recovery." From June 23 to the end of August, it will be issued by automobiles, home appliances, catering, and catering. 80 million yuan in consumer coupons such as cultural tourism and digital RMB, in order to do the hot consumption atmosphere, stimulate residents' consumption potential, and promote consumption to replenish it. At the opening ceremony, 10 million home appliances and 3C consumer coupons were issued at a quasi -time. The merchant facilities made 10 million yuan, which detonated the city's consumption boom.

In particular, a documentary of Xiaoshan's counterpart support Kangding and Wangcang's documentary short films at the opening ceremony deeply moved the audience. It took 7 days and 6 nights to shoot the team, spanning more than 2,000 kilometers. From Zhejiang to Kangding City, Want Cang County, northeast of Sichuan, follow the cadres of Xiaoshan to help Sichuan cadres, explore the results of the local industrial farmers, and real records of consumption. Support the process of expanding the results of poverty alleviation.

At the event site, Bank of China, Agricultural Bank of China, Industrial and Commercial Bank of China, China Construction Bank, and Bank of Communications provincial branches and Xiaoshan signed the "one city, two districts and three laps" digital RMB to promote consumer strategic cooperation framework agreement. Century City, the second district "Free Trade Zone and Hunan Lake Scenic Area", and the "Yinlong Commercial District, Intime Commercial District, and Vientiane Corporation" of the three commercial districts as the main position, accelerating the construction of digital RMB application scenarios. Major banks will combine digital RMB promotion to link merchants to launch various consumer coupons red envelopes, Manchu coupons, newcomers and other activities.

In addition, Xiaoshan also posted a map of the night economic punch card and awarded the first store Economic Brand Alliance. In the context of promoting consumption, Xiaoshan will start the brand of "Night Life · In Xiaoshan", give full play to the brand value and agglomeration effect of the "first store economy", create a new consumption benchmark, and create a new landmark of consumption.

- END -