The city's first textile non -heritage innovation conversion base settled in Fengtai

On June 24th, the "Symposium on the Development of Textiles and Non -Heritage and the Create Create Creation Ceremony of the Innovation Conversion Base of Textile Non -Heritage" was held in Fengtai District. Sun Huaibin, vice chairman of the China Textile Industry Federation, Zeng Qingrong, chairman of Songlei Group, chairman of the international commercial group, Beijing Fashion Holding Co., Ltd. Xun Tianxiang, Professor Li Wei, Professor of Tsinghua University, Guo Ruiping, Professor of Beijing Institute of clothing Designer Lawrence Xu, Beijing Futongze Space Design Co., Ltd. chief designer Li Fujun and other guests attended the event. Lu Yin, deputy director and secretary general of the Non -Heritage Office of the China Textile Industry Association, attended the host.

At the scene, Zeng Qingrong first delivered a speech. Subsequently, why all Sun Huaibin awarded the licenses of international commercial groups, marking the official launch of the creation of all textile non -heritage innovative transformation bases. At the symposium, leaders and experts based on the theme of the marketization of textile non -heritage, combined with their respective work areas from the perspectives of academic research, design innovation, transformation carrier, channel development, dissemination of new formats, digital means, international exchanges, etc. Express each other.

It is understood that at the strategic cooperation signing ceremony of the Fifth China Textile Intangible Cultural Heritage Conference in December 2021, the Non -Heritage Office of the China Textile Industry Federation was awarded all the "Textiles and Innovation Innovation Transformation Bases", and what International Commercial Group was located at the same place in Fengtai District is close to the South Third Ring Road. "This not only reflects the emphasis on the promotion of non -heritage innovation development, but also the affirmation of all commercial brands of Song Lei. It has made us feel a kind of honor and responsibility." Zeng Qingrong said, "Why is the non -heritage office today? All 'textile non -heritage innovative transformation bases' awarded licenses and jointly held a symposium on the market -oriented development of textile non -heritage, which is of great significance to the improvement of all brands for the improvement of textile non -heritage. Creative transformation and innovative development. "

Which "textile non -heritage innovation transformation base" is a collection of display, training, experience, and consumption, integrates fashion design and brand building, forms new competitiveness and market value, and promotes consumption upgrade. Walk into the market in a more live and vivid way, get close to consumers and brands, and realize the cultural value and economic value of textile non -heritage. At the same time, all the bases are dedicated to non -heritage innovation peers to build a place that creates value together, and discuss and share with all walks of life.

Zeng Qingrong said with confidence that all the "textile non -heritage innovative transformation bases" will take "fashion, branding, and internationalization" as the development goal, explore the push of market development potential, full of fashion, reflect the practicality of life, and the practicality of life, and the practicality of life, and the practicality of life, and the practicality of life, and the practicality of life, and the practicality of life, and the practicality of life, and the practicality of life, and the practicality of life, and the practicality of life, and the practicality of life and life. Cultural integration of textile non -heritage innovative transformation products strive to achieve new breakthroughs on the marketization path of textile non -heritage products. Promote non -heritage and real economy, and deeply integrate with fashion design, modern technology, manufacturing, business platforms, and academic research. The use of science and technology and capital to promote the innovation and transformation of textiles of non -heritage, so that non -heritage "comes from life, return to life to life Go ", promote the development of outstanding traditional culture to become a new momentum of economic and social development.

Sun Huaibin said that the development of textile non -heritage industrialization and marketization can not only bring economic income and enhance the dignity of life to the non -genetic inheritance, but also provide cultural core and soft power for brand development and industry transformation and upgrading, comprehensively enhance national cultural self -confidence Essence In response to the next step of textile non -heritage career, he said that theoretical innovation must be first, strengthen the construction of textile non -heritage, and gradually establish a complete and clear knowledge and theoretical system to better serve practice; to build a complete inheritance and development innovation chain, Create a community of destiny for the development of textile non -heritage, and promote the industrialization and marketization of textile non -heritage.

Source "Fengtai News"

Reporter Zhao Zhihe

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