Rural practical talent leader 丨 Xu Xunyu: Young youth "Qi Qi" reports Sangzi

Biography:

Xu Xunzheng, born in 1990, general manager of Zhangzhou Tongue Hunter Ecological Agriculture Co., Ltd., director of Zhangpu County Poverty Alleviation and Development Association, member of the rural lecturer team, member of the National Youth to the Fire Association, the director of the Zhangzhou Youth Followers Association, Zhangpu Zhangpu The vice president of the Youth Entrepreneurship Promotion Association won the title of 2021 rural practical talents in Fujian Province.

Xu Xunzheng is a post -90s returning home students. He changed from urban white -collar workers to the "new peasant" that advocated enzyme agricultural law. It benefited from enzyme agricultural law. In recent years, he has accumulated more than 300 farmers to increase their income and get rich, with an average of about 5,000 yuan per year. Enzyme agricultural law advocates "cure bacteria" and "grass to treat grass" to maintain ecological balance. The planting process does not use chemical fertilizers, pesticides, hormones, no weeding, and self -made organic fertilizer and enzymes are applied.

Since its entrepreneurship, Xu Xunzhang has focused on the cultivation of Baixiang fruit seedlings, ecological planting, cultural and creative design packaging, e -commerce sales, and deeply operating the entire industry chain, forming a "public -owned package sales" business model, and in Zhangpu county in multiple counties The township promotion enzyme agricultural law has become a new type of professional farmers who understand agriculture, rural areas, and farmers.

Due to the "mistake" of cultural and creative design

In 2015, after graduating from Wuyi College's visual communication major, Xu Xunzheng went to a company in Xiamen to work in design work, with a lot of salary. Coincidentally, a Taiwanese customer sent him two boxes of "golden crisis fruit" and asked him to make a cultural and creative design. Xu Xunzheng first tasted this type of passion fruit, and felt very novel. Most of the passion fruits that were eaten before were sour. You need to add some sugar and honey to the mouth. This golden passion fruit is not only sour, but also extremely sweet. It is completely sweet and completely sweet. Undested his perception of Passion Fruit.

So he had a clever machine, registered the "tongue hunter" trademark, and began to engage in the sales of "golden passion fruit".

The design of Xu Xunzheng combined with professional advantages, specially designed a packaging expressed in the form of cultural and creative form for "Golden Passion Fruit", re -defining the boutique in "Golden Passion Fruit", and named it "Valentine's Fruit". Essence For a while, "Valentine's Fruit" became the new noble in the fruit industry.

Due to the good quality of the "lover's fruit", the sales market continued to expand, and Xu Xun's reputation began to spread. After the "Golden Passion Fruit" opened the market, Xu Xunzhen began to consider large -scale planting problems. "Because the" Golden Passion Fruit "I sold at that time was mostly acquired from Fujian, and it was difficult to ensure its quality."

Occasionally, I learned that there was a "new professional farmer's natural and agricultural law topic" training in Hua'an County. During the training, he met a lot of teachers who advocated natural agricultural law, and also mastered the planting technology of enzyme agricultural law.

At this time, a bold idea came into his mind. He decided to return to his hometown of Ma Yuan Village, Nanpu Township, Zhangpu County, Zhangpu County to promote enzyme planting technology.

No fear to question "one cannon popular"

At the end of 2016, Xu Xunyu resigned from the white -collar worker of Xiamen's 200,000 annual salary and returned to his hometown of Zhangpu.

But the way back to start a business is not smooth sailing.

"Wait well in the city, why go home to work?" Xu Xunzheng's idea of ​​returning home to start a business was unanimously opposed by his family. Parents felt that Xu Xunyu's previous work was high and decent. I don't understand the neighborhood neighbors. I feel that he can't go back to his hometown to work in his hometown.

In the face of many doubts and oppositions, Xu Xunyu did not retract, and said to work. In October 2017, Zhangzhou Tongue Hunter Ecological Agriculture Co., Ltd. (referred to as "tongue hunter") was established in October 2017. The wasteland began to use enzyme agricultural law to try gold passion fruit.

When you see the grass, you will kill it. When you encounter insects, you are the traditional thinking of farmers. Supplemented by farmhouse fertilizer and oyster shell. Regarding Xu Xun's approach, local farmers have doubted their eyes, waiting to see jokes.

However, when Xu Xun's golden passion fruit was scrambled by the client, the local farmers realized that there was a set of enzyme agricultural law. Xu Xunzheng's golden passion fruit is both large and sweet, and there is no pesticide residual, green and environmentally friendly, and has been favored by major supermarkets in Shanghai and Jiangsu and Zhejiang. Seeing the good benefits of enzyme agricultural law, local farmers gradually changed their traditional planting concepts, and began to try to plant golden fruits with enzyme agricultural methods.

The planting effectiveness advocated by the agricultural law of agricultural law was quickly reported by Guangdong Satellite TV with the title of "Rare and Nutrition of the Gold Fruit for New Farmers", and set a historical record of 10,000 pounds of sales on the day of broadcasting on the day of broadcasting on the day of the broadcast. Essence At the same time, many mainstream media such as KBS, Xinhua News Agency, Fujian Daily, Fujian Satellite TV, and other mainstream media at home and abroad have also reported the deeds of Xu Xunyu's college students to return to their hometowns.

"Passing and selling" will continue "legend"

Through many years of exploration and development, Xu Xunzheng has jointly cultivated a number of high -quality passion fruit varieties with experts from Taiwan and the Fujian Academy of Agricultural Sciences. The tip of the tongue hunter has become a modern agricultural standardized enterprise that integrates high -standard seedlings of passion fruit seedlings for seedlings. The office area is 800 square meters. At the same time, the first golden passion fruit high -tech high -precision section, 50 -ton refrigerator, 220 acres of ecological gold passion fruit planting demonstration bases, 6770 square Passion fruit standardized seedling bases, 6770 square meters, 3000 square meter standard facilities seedlings. At present, the company's seedling base has annual seedlings of 2 million seedlings, which can cover 8,000 acres of land around the surrounding area. The tongue hunter created the "Company+Association (Technology+Service+Formulation Standard)+Cooperative (Implementation of the Covenant)+Internet (WeChat+E -commerce+New Media Matrix Marketing)+Wholesale Market Model, actively cooperate with all sectors of the society to carry out the cooperation of gold -colored fruit production and sales, and formed a unique business model of "public production and sales", that is, from seedling seedlings to planting, flowering, results, and acquisitions. Farmers do not need to worry about planting technology and sales In this way, the core competitiveness of the tongue hunter has been established, and the problems that traditional farmers are worried about will be solved, and they greatly increase the income of fruit farmers.

At present, under the guidance of the demonstration of the tongue hunter, after the efforts of the Agricultural and Rural Bureau of Zhangpu County, the Fujian Baixiang Fruit Nursery Base Project has officially landed in Zhangpu, which has played a role in the standardization of the entire province in Fujian Province.

After Xu Xunzheng used the enzyme agricultural method to plant the "Golden Passion Fruit" career, after the first battle of the cause of the cause, he did not forget to be the original intention of a college student who came out of the countryside. Passion fruit planting technology to solve the puzzle of the planting of fruit farmers. Not only that, he also distributed fruit seedlings to poor villagers for free, leading the county's poor households to join the Army of Passion Fruit Planting.

In view of the outstanding contributions of Xu Xunzheng's helping farmers, helping farmers, and helping rural rejuvenation, in 2018, Xu Xunzheng was selected as a member of the Zhangpu County Poverty Alleviation and Development Association and a member of the rural lecturer group experts. Son of Dadi, Member of the National Youth to get rich leaders, 2020 Zhangzhou Youth to the leader association, 2020 Zhangzhou Youth Entrepreneurship Promotion Association, director of the 2021 Zhangpu Youth Entrepreneurship Association, Zhangpu Youth Chamber of Commerce, etc., and obtained it. The 2019 Zhangzhou Youth British Entrepreneurship Project, the third prize of the provincial -level provincial -level funding project of Fujian Province in 2020, and the demonstration site of the Zhangzhou Rural Revitalization Industry in 2021.

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