Qilu Chao Comment ｜ Good guest Shandong+Good Pin Shandong =?

Wangyue Tan ｜ Good guest Shandong+Good Pin Shandong =?

——In one of the new advantages of the cultural tourism industry

□ Zhao Feng

"Shandong people are good at you, instead of language." In September 2021, Beijing female tourist Wang Yan shared his widespread concern after his heartwarming experience in Shandong. She said, "I love Daqingdao, why do I love the Shandong people so much?" Thinking of the heartwarming story in Shandong, she has always felt warm and emotional that the family was deeply moved by "the goodness of the Shandong people".

The Shandong Tourism Propaganda Brand is "Good Hakka Shandong". Wang Yan's experience in Shandong is exactly a vivid annotation of "Holy Shandong". After the heart warming story came out, she received a message from many Shandong people to send her apple and seafood specialties. It can be described as a good product in Shandong.

"Good guests Shandong" and "good character Shandong" are also "good", but the pronunciation is different, the former is four sounds, and the latter is three. Judging from the emotions expressed in the tone, the four sounds are clean and sharp, and the corresponding emotions are escape and brisk; the three voices are mostly used to express the light and agile emotional trends. The two propaganda words can be described as a modern annotation of "coming from a distant place,". After these years of hard work, Shandong's cultural tourism has been deeply integrated, and the brand of "hospitable Shandong" and "Good Pin Shandong" has become more loud.

Traveling is not only traveling, but also what you see and eat in the place of travel. It is a comprehensive strange environmental experience. Tourists will be impressed by every small thing in the process, even a few words, a ray of fragrance, and saliva. On the contrary, the negative effects of a cold -eyed, a bad language, and a bad quality of food will also be unforgettable. Essence "Good Pin Shandong" is an innovative project for Shandong to vigorously implement a strong quality province and brand strategy to build a regional public brand. Over the years, a series of "Shandong -made" products have used ingenuity to cast the quality, providing a better and richer experience for friends who come to Lu to travel.

This year, the Shandong Provincial Tourism Development Conference is about to be held in Jining. The conference closely follows the main line of innovation and development, strengthens the "hospitality Shandong" brand, builds a world -class cultural tourism destination, conducts systematic planning and comprehensive deployment, and depicts the blueprint of cultural tourism innovation development in the new era. By the opportunity of the tourism development conference, "Holy Shandong" and "Good Pin Shandong" will also wipe out shiny sparks.

"Goodke in Shandong"+"Good Pin Shandong" =?

For ordinary tourists, it means a more warm and more quality tourist experience. In fact, there are many tourists similar to Beijing female tourist Wang Yan Laulu traveling with heart -warming experience. For another example, at the end of 2021, Teacher Sun, a retired teacher in Liaoning, played freely in Shandong for 10 days and walked through the 5 cities of Zibo, Qingzhou, Qingdao, Qufu, and Heze. Raise luggage, retrieve the leather hat that is lost at Zibo, and send free peanuts for free to drink at the Qufu Hotel ... Although it is as small as a sesame, it is as sweet as watermelon. These praises have also been approved by netizens. It can be seen that the travel brand of "Her Hakka Shandong" has never been talking about it, just like Wang Yan said, "Shandong people are the kind of sullen voice to you", say less, and always be there, all the time, there is no momentum, there is no momentum, there is no momentum. Use your own actions to express your simple and hot feelings.

In recent years, affected by the epidemic, the tourism industry has been impacted, but the demand for leisure tourism in the masses is strong. Efficiently coordinating the prevention and control of the epidemic and economic and social development, "Holy House Shandong"+"Good Pin Shandong", while driving tourists better tourism experience, will further enhance the enthusiasm of more tourists tourism, and will also boost the active tourism market. Good guests in Shandong, and the virtual seats are waiting for the Quartet guests.

For the development of the cultural and tourism industry, "Holy Shandong" + "Good Pin Shandong" means a better tourism development environment. The development of the cultural tourism industry is inseparable from the popularity. It is necessary to do "traffic" and precipitate "retention" to gather popularity and vitality. The brand of "Good Hakka Shandong" is loud. Shandong is an important tourist destination and has the conditions for the accelerated development of the cultural tourism industry. At the same time, the development of the cultural tourism industry is also inseparable from the support of other industries. Since the document "Several Measures on Promoting High -quality Development" was issued in February 2021, Shandong standardized evaluation standards and highlights the connotation of "good products". , Consumer Products "Good Products Shandong" brand. These brands have been determined by layers of screening and excellent selection, showing five characteristics of the five characteristics of cultural heritage, strong technological strength, rich categories, excellent quality and quality, and high market share, which will provide strong support for the development of the cultural tourism industry.

Industrial development is inseparable from major project support. The conference will also carry out the signing of key cultural tourism projects, launch the special action of the "Ten billion -dollar Enterprise" financial support for the development of the cultural travel industry, and implement the "Shandong Cultural and Tourism Enterprise (Group)" Enterprise Leading Plan ". It is believed that under the promotion of a package of policies, Shandong Cultural Tourism Market will definitely boost confidence and accelerate recovery. The cultural tourism industry will definitely make breakthroughs with innovation and achieve high -quality development.

As an important sign of Qilu, "Her Hokka Shandong" and "Good Pin Shandong" will also coordinate organic, achieve the effect of 1+1> 2, and release more exciting Shandong charm.

Planning Lou Peijun

Reporter Zhao Feng

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