Standardize words and deeds, end the chaos of webcasting

Wu Xue'an

On June 22, the State Administration of Radio and Television and the Ministry of Culture and Tourism jointly issued the "Code for Conductive Conduct" (hereinafter referred to as the "Specifications"). There are eighteen "Standards", which clarifies 31 behaviors that cannot occur during online performances and audiovisual program services.

The windy webcasts have reduced the threshold of popularity. The emergence of a variety of live broadcast apps made the public seem to enter the era of "national live broadcast". With the help of the Internet, a smartphone can support a show; the original unattainable "anchor" seems to be spread all corners. Such a scene may make many grass roots become famous overnight -a microphone and a camera have become the nuggets in the network space.

"Monthly entering six digits" and "reward" ... The kaleidoscope -like webcasts have made the anchors' fame and fortune and enlightenment. At the same time, some anchors do not choose to "get out". It is not difficult to find different live broadcast platforms. In addition to traditional game live broadcasts, the shows of various amateurs include all trivial matters in life such as singing, dancing, chatting, chatting, chatting, chatting, and chatting. The extremely low industry threshold and the temptation of making money without leaving home can make the online anchor team swell quickly and fall into a barbaric growing strange circle.

For a large number of Internet celebrities, it is a "best era." They showed them in front of the mobile phone lens with beauty function and found an excellent show. However, the low threshold has also led to the mixed live fish dragon. Those vulgar online performances and audiovisual programs not only mislead the formation of the world view, values, and life outlook on ordinary netizens, but also affect the healthy growth of young people.

In recent years, all kinds of chaos of online live platforms not only stems from the relative lag and the red line standards of supervision, but also have factors that are not in place for platform supervision and punishment. As an emerging product of the Internet era, it is necessary to regulate the webcast as soon as possible. From this point of view, the introduction of the "Specifications" has taken a solid step for the final establishment of the network broadcast publisher's credit rating management system.

[Responsible editor: Lu Wei]

[Source: Hunan Daily · New Hunan Client]

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