The national wind is rising here

From the domestic self -developed martial arts competitive game "Ever -Habor", set off a wave of international friends "Dongfeng Martial Arts", and then to the independent game "Master" released by Sloclap Studio, France, with the theme of Chinese traditional kung fu. Global sales have exceeded one million ... In recent years, the traditional Chinese culture elements have already broken through the "dimension wall", which is brilliant in global vision.

Tang Shi Song Ci, Turkish Folk Customs, Ancient Opera, History Classics ..... Looking back at China for 5,000 years, high -quality traditional cultural resources are inexhaustible, exporting endless nutrients and inspiration for game creation, and continuously injecting renewable power for it. With the increasingly rising cultural self -confidence of young people in my country, the national style game that shows the meaning of traditional culture, with its natural self -attractiveness and communication ability, gradually gains the favor of the domestic youthful market.

According to the Research Report on the Development of Guofeng Chongguang · Guofeng Game Development released in 2019: Since the birth of China's first national style game "Xuanyuan Sword" (first generation) in the 1990s, today's Guofeng Games has developed Your own mode.

The first time young people listened to the opera was actually here

Traditional Chinese opera, which is praised by many people in the industry as "regret", appeared on stage, singing and playing, and exiting the curtain. Each detail was mapped in the eyes of the audience. Whether it was perfect or not, it could not be returned. However, as the older generation of artists have become older, the death of succession, the inheritance of opera culture will face a crisis of disparastation.

Therefore, for a long time, Wu Suzhen, a national first -level actor and a famous jurisdiction, are thinking about one thing: how can we let more people hear the excellent opera left by the predecessors? Bian'er can feel the power of Chinese culture and the power of the real and beautiful opera. But now many young people think that opera is too far away from themselves, and I don't know much about these taunles. What about? "Wu Su really made it difficult.

Wu Suzhen (in the picture) starred in the shot of the Yu opera "Three Fu Sleeve" Picture/Interviewee for

The NetEase Leihu team that has developed "Inverse Water Cold" also thinks about similar problems. "Excellent culture has different avatars in each era, and it will also impress young people in each era." In the game planning, the team regards cultural connotation as an important consideration factors and decides to go back to tradition to seek inspiration, and then " Digital pear garden projects came into being.

But will young people really go to the game to listen to traditional opera?

Frankly speaking, the team members were not in their hearts. Therefore, the high quality of opera with the game is a very challenging thing. During the start of the project, the team members sat together to watch the whole afternoon opera. "We must first feel the charm of opera culture from the perspective of audiences and players without any utilitarian heart." The team leader still remembers that when "Liang Zhu" was interpreted to the last "turning butterfly", some people quietly wiped out. tears.

In the subsequent specific track interpretation, the team also invited a group of art masters to win the highest award in the opera industry to perform on the spot, adding a smart stroke to the game narrative.

In addition to the excavation song itself, the team also worked hard in the link. Many subtle, folding feelings and ingenuity are raised one by one in the theater "Liyunge" set up in the game. The team set up a scene arrangement for the performance track. Before watching the show, the player must enter the venue through the "drama". Essence

In "Liyun Pavilion", the Lei Huo team invited Wu Suzhen to perform the Henan drama "Mulan" selected "Liu Mulan" in the way of holographic performance, which poured live vitality for the game. According to statistics, the total exposure of the "Digital Liyuan" project has exceeded 1 billion, and an active player who exceeded 89.6%has heard at least two opera singing sections. On the official Weibo comment area of ​​the game, there was a saying that "I did not expect that young people to listen to traditional opera for the first time are actually here." There are still many players who fall in love with opera, and even feel that they are not enough. Essence

Taking the game as a carrier, the bridge of traditional culture and youth groups also provides Wu Suzhen with a new perspective. Due to the cool and heroic appearance and stunning vocal vocal, she received an affirmation from young players from all over the Five Lakes, and even some people left a message to "update". Wu Suzhen was sorry that the inheritance of traditional skills must still be brave to open himself and take the initiative to go to young people. At the same time, he also hopes that they can enter the theater outside the game and truly listen to a complete drama.

"Please" into the game in the game

In the "Ever -Robbery" developed by the 24 Entertainment Studio, there is a group of "robbery" who is keen on the game "Easter Eggs". Whether it is the murals in the scenes of the scenes, or the five -eyed puppet, a nest of bees, or the ancient text that passed by the classics, these "self -explorators" can be touched for a long time. Some people choose to open the web search box to find out, and some people write them into papers.

The ancient Chinese master's graduate panda was light, the person who kneaded the game "egg" into the thesis. For professional instincts, he was extremely sensitive to the literature in the game scene. He shared with reporters with great interest. He had previously verified the game character Gu Qinghan from an academic perspective. He combined the game text and historical documents, and concluded that Gu Qinghan's prototype was the conclusion of Jianwen Emperor Zhu Yunzheng's sister, and even involved the historical prototype of Kunlun forces in the game and the relationship between Mongolian Qi King. "This process is very interesting and challenging for students in history." From the perspective of Panda, this moment of "suddenly realizing" is the surprise attached to the traditional linkage game. When the game draws on history and culture, some of them are hidden, how wonderful. "

Sometimes the game is also like a hook, hooking the curiosity and exploration of young players hidden in their bones. The traditional culture "please" into the game, and then the latter is the carrier to spread the influence of the former. From this perspective and opportunity, the industry can "inherit and innovate" and explore a broader world.

Liu Wentao, a non -heritage forging technique who has cooperated with the "Eternal Harmony", admits that combining traditional culture with modern games is a mutually beneficial and win -win opportunity for both parties. However, when investigating the cooperation object, he paid two attention to two points: one is whether you can lead the young people to understand the weapon culture of the museum; the other is whether it can truly stimulate the group's interest in non -heritage skills.

In response, Li Yanxin, a lecturer at the School of Media Engineering of Zhejiang University of Media, said that the integration of traditional culture has given the producers more inspiration and a broader vision. According to his observations, in recent years, with the rise of the concept of "national tide", adding traditional cultural elements to the game has become more and more popular. In his opinion, doing national style games, first of all, still have to resonate with it, in order to stimulate the psychology of seeking knowledge in the game.

Li Yanxin and his students pictures/interviewees confess

The balance between "traditional" and "fun"

As an important cultural phenomenon, the national style game expresses the reflection and explanation of history and reality. Therefore, when game creation is named for reference, the boundaries and definitions of "adaptation" and "Hu editor" have to be clarified.

24 Entertainment Studio said that when making games, "don't have to be held". If traditional culture is interpreted to a certain amount of interpretation, it can trigger more people's love for traditional culture, and the team will not be too entangled in whether it is "completely restored."

Example of the "Yongjie Wuxian" project team, in the linkage with the Chengdu Sands Site Museum, by deconstructing the aesthetic element of "Sun God Bird Gold", the team produced two game characters. Players' curiosity and love for this national treasure. "However, the people'sization does not mean chaotic, all responsible for the ultimate goal of cultural communication."

Ge Jianxiong, the history of Fudan University, said in an interview with China Youth Daily · China Youth.com that loved games is the nature of human beings, and the essence of the game is "playing". It is a cultural product. It should not be stigmatized, but also It is not advisable to excessively increase its value, and blindly emphasize to develop games with rigorous academic framework, which will damage its interest.

Unloading the burden of symbols is not attached to "high -profile", maybe it is also some players' expectations for domestic style games. For example, the netizen "Ji Mao Lion King" from station B stated that Chinese games do not need to stack various Chinese cultural symbols blindly. It is important to tell good stories, design fun methods, and make game features. The burden, truly returning to the "nature of the game" is the right way.

But how to complete the high -quality traditional cultural game image narrative is also a science.

Wu Suzhen has also worried about the combination of games and opera, whether it will cause the outside world to question the "national flavor". However, "whether the audience accepts it or not, it needs a process of patient fermentation. But in the era of crescents, we should take the initiative to embrace the change. It's a pity that that may also be a kind of disappointment of excellent culture. "Wu Suzhen added," Of course, in cooperation, you must also abide by the principles and bottom lines as opera artists. "

Wu Suzhen starred in the shot of the Henan drama "White Snake Biography".

The coordination of "cultural consciousness" and "game business"

Although the traditional culture is "very fragrant" in the game market, the true vomiting from players is still a torture that the industry cannot escape.

Since the media lock code has a relatively in -depth study of traditional Chinese culture. He will describe the mood of traditional elements in the game as "like a confidant." However, the lock code stretchs only with traditional culture as a gimmick. "The traditional cultural elements of many games are only retained on the surface, and some places are even wrong. This is disrespectful to players and culture."

The coordination of "cultural consciousness" and "game commerciality" has always been a difficult problem in the industry. In this regard, Liu Tingting, an associate professor of the School of Journalism and Communication of Jinan University, said, "The Internet industry is linked to KPI nowadays. "In the cradle." However, Liu Tingting is still optimistic about the linkage of traditional culture and online games. "History provides a large number of original articles for the game. Everything is ready. As for how to develop, it is just a matter of time."

In fact, the linkage attempts in the academic and industry have long been rolled out. For example, more than 30 domestic and foreign universities such as Tsinghua, Peking University, Huake, Huagong, China University of Technology, China University, DigiPen, and USC have established cooperation with Netease Mutual Entertainment Learning and Development, radiating tens of thousands of students, and promoting traditional culture with the digital advantages of the game, digging High -quality creativity has been hematopoietic for the industry, and a large number of high -quality talents have been transported. A game publisher in the industry told reporters that when a traditional cultural content in a game is rich to a certain extent, it may form a unique competitive barrier. The establishment of this barrier is not only the quality and uniqueness of the content, but also in the connotation temperament, social responsibility, cultural heritage, and more deep things. For it, commercial demand and traditional culture are not only a concept of mutual exclusion and opposite, but the combination of the two can achieve a win -win situation.

"Promoting the Chinese country also requires all sectors of the society to take over. It is not strong enough like letting fireworks. A flower fire is not strong enough. It is necessary to bite together in order to bloom all flowers and bloom." For the future, Wu Suzhen has expectations.

Huang Danwei, a reporter from China Youth Daily · Zhongqing.com

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