Roll out of the ice cream with more than 10 yuan!

"Don't just get the ice cream you haven't seen."

This is the cooler horror story this summer. Numerous "ice cream assassins" lurk in the cold cabinet of supermarkets and convenience stores, disguised as a cheap cheap package, just wait for you to give you a crit at the checkout.

When I was a kid, I stood in front of the cold cabinet of the small sales department, watched the ice cream drooling, and finally took a glutinous rice cricket.

More than ten years have passed, and after class, I can still stand in front of the cold cabinet, watch the ice cream drooling inside, and finally dare to take a glutinous rice cricket.

Who turned the ice cream into a luxury?

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How can there be ice cream to teach me to be a man

Before putting an ice cream on the cash register, it is difficult for you to imagine how expensive it can.

Some ice creams are not raised, but it can make your bill an extra meal on the bill.

Picture from Xiaohongshu@图片 图片 图片 图片 图片

There are also convenience stores or supermarkets that do not indicate the price on the freezer. If someone takes the psychology of "how expensive the ice cream is", take it at hand. As a result, a lesson was taken by an ice cream at the checkout.

Fortunately, it is okay to hold the pressure on the return and exchange. The thin skin can only pay for the money, and then silently eat this lesson.

Even "how to avoid getting expensive ice cream in the free store freezer" has begun to have strategies.

"Remember what these looks, and then avoid it." A supermarket owner said in the video, and the name of the video was "Easy to Assassinate your ice cream".

The picture intercept@图片 图片 图片, the same below

Those who don't know must be around;

The packaging flowers are a whisty that go around;

At first glance, there is a shape to go around;

The joint model or suspected joint model must be bypass ...

If it is avoided, it should be okay to choose an old brand?

Hehe, telling a ghost story, the green tongue has three dollars.

The old brand does not mean that the price does not increase. Even if you carefully and repeatedly consider, you only take a green mood, and you have to pay a "painful price" of 3 yuan.

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Even Qiao Lez has a high price. If you accidentally get it, it is a "back thorn".

Picture from @P_MEDICRIS

Ten thousand years ago, our ancestors taught children how to identify tiger and leopards to avoid danger. Today we are teaching our companions how to identify expensive ice cream to ensure the survival of the wallet.

Even ten years ago, it was difficult to imagine that ice cream could rise into sky -high price.

Simple History of Sky Value

High -priced ice cream can be divided into two types in general, with solid and beautiful raw materials.

The main ingredients of ice cream are sugar, milk powder, eggs, flavors, starch, malt powder, gelatin, etc. As a snack, it can not escape the fate of polysaccharides and unhealthy.

So healthy ice cream can become a big selling point.

As long as the ingredients are changed, some high -grade and high -quality raw materials are used to improve health, and 0 sucrose, low card, no addition, pure cotton milk label, and at the same time vigorously promote brand marketing, can become a high -priced ice cream.

On the other hand, many of the good -looking ice cream are cultural and creative ice cream in major scenic spots.

Beijing Tiantan Qi Nian Temple ice cream, Beijing Forbidden City Swiss beast ice cream, Xi'an city wall ice cream, Xi'an terracotta warriors ice cream, Chengdu giant panda breeding research base ice cream ... These ice cream are selling at about 20 yuan.

However, the article from the media @tech planet wrote: An ice cream producer said that a cultural and creative ice cream with a price of 15-30 yuan is only 6 yuan, and the cost of cold chain transportation is included.

Another county dealer told them that a high -priced ice cream at a price of 13 yuan was given to their purchase price of 7 yuan, 18 yuan of ice cream, and the purchase price did not exceed 8 yuan.

Therefore, even if the cost of ice cream has increased, there may still be a large gap between pricing and cost prices.

Starting from the ice cream itself, it is not suitable and cannot be a pure luxury.

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Can I not increase the price of ice cream?

The value of luxury goods is to divide people into two types -what can be affordable and cannot afford is one of the differences. Show identity.

You wear Rolex, others will think you have money;

If you wear LV sportswear, others will think you have money;

But if you spend thirty or forty to buy an ice cream to eat, others will think that if you have either a little mine at home, it is a bit unjust.

A "victim" who was forced to be wronged

Doing a good product and making money by making good products, according to the current logic, it seems that it is too "naive".

Now if you want to make money, it seems to be a brand, marketing, and what you want to do to make people want to take pictures. It is necessary to make a net red product so that everyone will check in, even if they only buy this time.

The most terrible thing in this era is not that the ice cream has risen to thirty or forty, but there are such groups that manually divide another group of people into leek.

When interests are supreme, only money is the most precious, so everything can be used to make money, including summer snacks with low cost, as well as your childhood memories and your feelings.

So "high -end" appeared, "light luxury" appeared, and various "joint names" also appeared.

There was only one small group of people who did this, but when they really made money, others also saw that they made money, and an irreversible "ice cream war" happened.

Of course, after so many years, the price has risen, and the ice cream has a little bit of money. However, when the ice cream of more than 10 yuan can occupy one third of the freezer, only about 65 million in China can reach 5,000 yuan of taxation points. People only account for 4.6%of the national population. Even most of these 4.6%, when buying ice cream, you must always be "assassinated".

Those happiness gradually disappeared

The popsicles and ice cream represent summer in my heart.

When I was a kid, I ate ice cream, which was also the taste of summer.

Remember in the past, things like popsicles and ice cream were eaten by a group of people, and they were eaten by a group of people.

The freezer of the refrigerator at home is specially free up a drawer to put a family popsicle.

Picture from Weibo@图片 小 图片

The big red fruit was eaten by my dad, the bitter coffee was eaten by my mother, the mung bean paste was eaten by grandparents, and the small pudding was eaten. A large bag could not buy much at the wholesale price.

During the summer vacation, I went home for a day with my friends on the outside. Khan flowed down the horns. I usually went straight to the kitchen to dig out a popsicle.

If you have a rest day, the elders scattered at home will command me: "Give me one."

I took a cold ice cream one by one, one by one.

The previous ice cream brought happiness, and now the ice cream "random kill".

Just last week, I just took a ice cream in the supermarket, and the cashier brother swept the high price of 24 yuan 8.

It may be that my time is a bit long. He asked me, "Can you buy it?"

At that moment, in addition to being surprised, I wanted to laugh.

I was a big living person, so I was divided by an ice cream.

Like Moses divided into the Red Sea, it scratched a line in the crowd and scratched me outside the line.

It doesn't care how old I am, what achievements have been achieved, and character, do you usually help the old and grandma cross the road;

It doesn't care if it is worth the price. It is an "identity" ice cream. It only cares whether I "can afford" or "can't afford it".

In the end, I retreated this noble ice cream and bought two six cents of glutinous rice crickets. I ate it in three or two, my tongue was numb, and my body was cold.

But I have no such happiness in my heart.

Reference materials:

Sky price net red ice cream removal: cost 6 yuan, dealers pay millions a year

How much expensive ice cream is hidden in the cold cabinet randomly killing?

Behind the price increase of ice cream: marketing affects the rise in prices, and online celebrity brands flipped frequently

The more and more expensive net red ice cream, I can't eat it after 00

Creation team in this article

Author | Chongzheng

Planning | Chong Shong

Edit | Chong Shirt

*The picture comes from the Internet. If you have any questions, please contact

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