Lijiang 300 January Tennar is hot, giving a frustrated life an exit

Under the epidemic, the tourism industry has been severely damaged, and a large number of homestays are closed. In the context of all things that can be "trembled", many shopkeepers photographed Douyin to drain for the homestay. The low -cost monthly rental house came into being, attracting the attention of a large number of netizens.

Douyin blogger "Liang Liang", Liu Fangliang, after 85 from Anshan, Liaoning, has accumulated more than 200,000 fans during the epidemic, with a series of videos of "Lijiang 300 Living for One month". More than 120%of the check -in rate has come, and the time to rent a house has even been scheduled to October this year.

"What kind of people who live in Lijiang for hundreds of months? Divorce, lost love, business failure, confused, I don’t know what to do in the future. The retirement, in short, 'normal' less than 20%. "

Such a hot market surprised Liu Fangliang, which also caused him to suffer many criticisms. However, behind this, we see not only a huge and active market segment, but also see the frustrated life of countless people under the epidemic.

The following is the self -described by Liu Fangliang.

Copywriter: Hong Xuelian

Video: Li Jinjiang

Edit: He Zhanjiang

*Some pictures are provided by the respondent

We started long -term rental from the epidemic in 2020. At that time, there was no way. You couldn't sell it in other directions, and there were few people at that time. In addition, no one would have a total epidemic. If you do this, if you don't do this, you have already closed the door now.

We are in Puji Village, Shuhe, 6 kilometers away from the ancient city, and there are 2.5 kilometers away from Shuhe River. This village is particularly quiet. If you really say it, it is not convenient in all aspects. The area here is renting, and there are still more than ten years of rent. The house has been demolished and rebuilt. A total of 3 courtyards and 22 rooms. For traditional Naxi courtyards, there are lofts and small houses. It has been capped, and it is also included.

Rebuilding Naxi Courtyard

After starting to do monthly rent, there is basically no empty room, at most one or two rooms, the rest is usually in line, and some rooms have been ranked in October.

At that time, there was a different place to make a different place, and you knew it when you saw our house, and it was not very serious. At that time, I didn't want to say that Zheng'er Bai Jing went to do a homestay inns, because you couldn't spend so much money for you to do that. Just say that if you want to do it well, you can provide people with a quiet and rest place. The main reception group is also casual, not to travel.

At that time, I wanted to sell it, and it was really okay. It was not very bad, but also had corresponding services. For example, the shutters and the ancient city were originally available. Later, there was no one. I felt that it was too much trouble to do these. Think about it, do long -term rental. You come to live for a month, everything is self -care, don't find me to get out, you will take a taxi by yourself. I will pick it up at the door and save trouble.

In fact, when I first did this, it was mainly for myself. I have been in Lijiang for 8 years. I have done an inn in the ancient city. Later, I felt more and more commercial. It was not interesting. I came here to do it and change the environment.

Before I did Douyin, I made today's headlines, and many people came, and they are generally older. Because I prefer to drink, some people find me through today's headlines. They drove more than 20 hours of car to drink a meal, then stayed for one night, and drove back again. At that time, some people came over and asked for the room fee. I said that I would like to pay a water and electricity fee, so I took a lot of it.

After doing long -term rental houses, I started to make Douyin simultaneously. After three months, I was very smooth. Basically, I don't have to worry about guests. And it is not much less income from long rental houses than before, but things are much less than before. Because it is impossible for you to rent a house in your own monthly rent, you will give you service every day. I get up in the morning and I will make tea for you.

I didn't expect long -term rental houses to do so smoothly, and so many people would come to live for a month. Because in my opinion, the place of Lijiang is a transit station in itself. If you go to Lugu Lake and Shangri -La, he will start from Lijiang. At that time, I felt that no many people came to live here for a month. I think some people will choose, but in fact he left in less than half a month. I considered this situation more at the time. But there are many people who live for a month or even several months.

300 yuan stayed for a month. At first, others did not believe it, but after some people experienced it, everyone knew what was going on. Part of the people came from Douyin, and some were introduced by guests who lived. Slowly, more and more people were.

Most of the people who come to me have two characteristics: not for the first time to come to Lijiang, they don't love to go out.

What are the people who have received the most in the past two years? Just encounter something, divorce, fall in love, business failure, confused, I don't know what to do in the future. "Less than 20%. I did not deliberately propagate which group of people to receive, but the people who come generally come like this, or it can work where I can work everywhere with a computer.

Some are lonely in personality, and they do n’t squeak when they encounter things. They say hello when they meet, but the others are not talking in a word. What do they encounter? Why did I do, I did n’t know, and I did n’t talk.

However, I learned that there are many people in depression and anxiety in these years. In fact, they will be better if they change their living environment. It may occur in a environment. There are many people who know after chatting. We will participate in dinner and activities, and we are particularly cheerful, but after talking to a certain degree, he said. Because in that environment, you may be divided into three or six nine, and how much money he is doing in a year is useless. This person is useless. It is useless to consider making friends, but it is very simple here. Whether you do it at home or not, you have money or have no money. We are all the same here. There is no class of class. Everyone is equal, and I don’t know what you did before, and you don’t know what I am What do you do, even if I drink too much bragging, you feel a little exaggerated, there is nothing, everyone can let it go, and live a bit freely. I feel that many people need this environment, and there is such a demand for survival.

There are many in large cities, such as doing business, work pressure is particularly high, and there are many places for layoffs in the past two years, and there may be no jobs, but there is a little savings in his hand. Lifetime staying for a while, so it is generally not coming to play with this.

Long -term rental in June is basically full

When the weather is good, the yard is sitting one by one, thinking about life, reading, dazed, painting, everything. If the weather is not good, stay in the room, and you can't go out. There are few people who go out to play every day and return early and late. There are almost no time to stay in the room than going out. Some also wear coffee machines with coffee machines, and many of them come here to drive here to think about life and rest. If you say that you come to travel normally, how can you choose here.

In fact, from the beginning of the epidemic, I met a lot of people who failed in business. It may be quite wealthy, but I was so lost, so I came out to change the environment, change my mood, adjust myself, and go back to start again. So I think it is more interesting to do this, it has a certain meaning in it.

What you are more interesting like our family is that the original facilities in the room are not complete now, but they will leave a pile of things, such as laundry liquid, shampoo, shower gel, clothes, coffee, snacks. There are many people who are very attentive.

When some people leave, the room is cleaned cleanly. After finishing, the sheets and hoods are removed and stacked. Then, the remaining things are regularly together, write a strip, leave it to the next one to need friend. There are more than one, many people do this, and it is spontaneous. This room in our family is like a semi -pass. Although the first person and the second person do not know, he will leave things to the next person. Some like to do it by yourself, make a curtain decoration, half DIY. We do not restrict this. As long as you do not use the house to use it normally, you are willing to do anything.

The 300 month -rented house is hot, and the booking has reached October

A little girl who had just left two days ago, she lived for 3 months. The little girl supported all the cats in our family. Many cats in our family and kittens under the cat. After that, she bought cat food and bought a cat house for the kitten. We collected 200 yuan for the normal deposit and returned to her. She bought cat food when she turned back. After finishing, she wrote a note to leave my mother and said that the aunt would feed the cat.

This is the feeling that it is completely different from that I used to make an inn in the ancient city. Do you know? At least I do this, someone will agree with you, and you can earn something every month. And here you are willing to do what you do, we have nothing to ask, they are all playing ourselves.

Consultation Xiaozhu landlord Liu Fangliang

Most of them come from Douyin, and I will question the price as soon as possible. My unified reply is "you come, you don't believe it." They will worry that you sell so cheap, whether there are other consumption, you have to add money. In fact, we do n’t have the additional fees for cooking, 100 yuan per person. We provide rice noodles oil and ingredients. If you use our kitchen to cook, these are costs. The rest is the barrel of water, a barrel of 10 yuan, who needs to carry, except for the little girl who can't lift us, we will help, and everything else will come.

Another is to fight meals. We are Northeast cuisine, two signs, and we can eat anyway, because after all, eating is not convenient to eat, and some do not cook, and we cannot say that we can take takeaway every day, so we can fight for meals. You have to eat a day in advance, a meal of 15 yuan. So we have nothing except for room fees.

I was really hated when I first rented a house. At the beginning, I said something wrong. It does n’t matter if we sell 300 in our family. If you have a book booking, you ask whether it is 300 a month. Later, I couldn't do this. After all, what I did was different, and the customer group was different. Do not affect others, so I made some adjustments.

First of all, I am not going with the homestay inn. You want to talk about accommodation, which can be counted as peers, but what people do are the homestay inn and people do service details. I do a monthly rental house. I do n’t have services and details, nor do I provide towel toiletries. In terms of geographical location, we can't compare it. We are in the village and go to the ancient city for 6 kilometers. There is no comparability in whether it is location or service.

And I live here for a month, even if I live for five days, I will charge for one month without refunding. When I came, I said it, and agreed to move in again. In addition, we do n’t need to do these OTA platforms in Ctrip. You ca n’t say to grab business with the inn and breakfast, so you have removed the rooms. If you are traveling to Lijiang, you don't need to stay with me. We are not saying that we are maliciously chaotic and smashing others' rice bowls, because there is no conflict after all. The guests they picked up were willing to come out to play and travel. The guests I picked up were practicing at home and had no intersection with them.

There are a lot of guests who come here. If one day I can't do it anymore, or the vibrato does not work, I can live behind. Some people did not believe it at first. After a lot of time, I sent videos to share, and the passenger traffic got up. So I am very clear that all I do is the inn and breakfast. I do long -term rental, which is a shared space.

Many people came from Beishangguang. At a glance, oops, I don't want to leave. You rent a house in Beijing. You can't rented these 300 yuan basement. You can't compare it. Many people ask me if I can rent it in ten years, and I will give you one time for ten years. I said no.

It must not be done so, because many people live before they live, but if you have not ranked for two months, others will question you are fake. I need to bring the passenger flow. If it was ten years, the house was rented out, but the passenger flow could not get up, and the later will be more and more strenuous, so the longest can only be rented for half a year.

In the past few years, I feel that I really have money to go out and play. If there is no money, they can't come out. He has to make money, so the off -peak season will be very obvious. Now Lijiang is good or Dali. There are already a lot of monthly renting a house. It may form a trend in the future. In the off -season, everyone rents on a monthly month. Someone rents and sell it monthly during the peak season, but the rent will not be so high, because if you are so high, everyone can't live and can't earn so much money.

It is enough to do a shop for a long rental house. The consumption of daily necessities is very low, and there is no service. The cost control is very low, so the price is already the level of the floor tile. And there are more than ten years of renting the period. In this environment, it is not realistic to do high -end tourism homestays. But the overall look at it is not less profitable than before.

So far, we have made a total of 11 in two places in Dali and Lijiang, which are basically this model. There are a lot of people who can't do it. Some of them are to ask us to manage, and some of them rented them directly. Some are hoping to help him sell the room in the off -season.

A room, such as cost 500, then I sell 800 a month, live in one person, he lives for 30 days, the workload is too small than the day, and the pressure is not so great. It is also a good thing for me to me. Damage, everyone is mutually beneficial. And we make money, not a single money, which is completely different from before. Some landlords are reluctant, but at least they can return some money. First, carry this difficult time, and lose less.

We also have our own principles. All stores include Dali, and the person in charge of each store is not allowed to do two sales. It cannot be said that we can sell your room for you, you do two more sales, these are not allowed. Even if you organize activities and make a barbecue, you have to pay 50, only 50, nothing else, the cost is on the bright side.

If you want to do long -term rental, you must consider long -term things.这几年疫情，跟以前已经不一样了，你没法从经济回报快慢这个角度考虑，因为这个阶段所有的事情让你觉得原来做一个店挺难的，但现在你这么做就很简单，生活All aspects are simple.

Now I just shoot the videos as soon as the room is empty, update the information, and interact with netizens.

I think that long -term rental houses will not become the mainstream model, because when the tourism is fully open, there will be more Lijiang people.

We do this kind of return. The return rate is particularly slow and the cycle is particularly long, but I think the market may be more mature in the future, not as impetuous as before.

Because many things are becoming more and more transparent now, the guests who come to check online are better than us. The route planning is better than us. The market will definitely change.

But my positioning of myself is very accurate. I just rent a house. I earn a house fee. Every other money has nothing to do with me, and I don’t want to earn it, so the experience will be very good, because he will feel that there is no place in this place. Routine. If you have a routine, everyone understands what you want to do. This is not long, it is such a truth.

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