"Set up" circle: Nanjing Design@「, symbiotic coexistence collisions collide with new

The design industry is getting worse,

How to break the question?

How can the design guide the current stage with the concept of contemporaryization?

Intergeneration between interitions, between regions, between industry,

How to achieve symbiosis of mutual integration?

"When the designer is exploring the value of the two places, he must use the contemporary attitude and the attitude of my use to dig out those values ​​that have little luck." His answer.

From June 20th to June 21st, the design symbiosis — China Design Power City Mutual Visiting Plan Guangzhou Station is held as expected. Focusing on the two major propositions of "design" and "symbiosis", many design circles are in the in-depth dialogue. Open the new context of design.

During the two -day event, Meng Fanfeng, the convener of Nanjing City Design, and the initiative of Nanjing City Design Joint Organization, Yunshang Road, and urban design sharing guests Li Gan, Shen Zhengquan, Wang Yan, Li Yan came to Guangzhou. Xie Yingkai, Zhang Ning, Huang Yongcai, Lin Zhen and many other design big coffee studios inspired the design philosophy in their studies; at the sharing session and thinking dinner, Zhao Jian, He Yongming and Wu Zongmin's special offer were started. The in -depth dialogue of this small circle gives special significance.

Guest lineup

Creative Director of the founder of Meng Fanfeng Weiyang Weiyang Creative Space Design Office

Xie Yingkai Tang Wuchen · Ken Wen Creative Group Executive Director/Design Director

Vice President of Zhao Jian China Interior Decoration Association

He Yongming Daosheng Design Founder & Design Director

Wu Zongmin Professor and Deputy Dean of the School of Fine Arts and Design of Guangzhou University

Substitator the designer club of Yunfang Road Cloud

Founder of Li Guitu Yingtuo New Space Design

The founder of Wang Yan's intention design

Li Yanzhi Heng Design Founder

Partner and Design Director of Shen Zhengquan Design Office

Li Youyou Li Youyou Interior Design Company Founder/Design Director

Founder and creative director of Linzhen DPD Adding Design

Design Director of Yi Yongqiang Guangzhou Wujia Second Decoration Design Co., Ltd.

Chen Ye Kinjodesign Design Director/Founded Partner

Yang Yuewen Fillstudio founder

Deng Jingjing Deputy General Manager of China Family Expo (Guangzhou)

Wang Furong NetEase Home Editor -in -Chief

01

Design as a bridge

Construct a symbiotic platform

On the afternoon of June 20, the Nanjing Sharing Conference was held at the Guangzhou · Poethe Life Museum.

At the beginning of the event, Zhao Jian, vice president of the China Interior Decoration Association, invited the young designers present. He pointed out: When the designers of the two cities are exploring the value of the two places, they try to avoid using deterrent and social language to repeat those art that we can't reach. Dig in the value of small luck. I am very glad to see the friends from Nanjing come over. I very much hope that the form of the group will continue. At a time point and a cycle, re -packaged the design value of the design of Nanjing or Guangzhou in a group. Design results, design thinking and design extension possibilities. Only in this way, the value we want to do, its value can be expanded to infinite, rushing out of Nanjing, rushing out of Guangzhou, and becoming Chinese value.

Meng Fanfeng, the convener of Nanjing City, explained the significance of the theme of "design symbiosis" from intergenerational symbiosis, regional symbiosis and industry symbiosis, and coefficient of supply and demand. He believes that design symbiosis is trying to create a design ecology. Through a good ecological atmosphere, every group and individual are willing to speak here and better grow. Regional symbiosis is an inevitable path. Our ultimate goal is to achieve the world's unity, but Datongzhong has a complete personality. Therefore, we ask for communication in the same one, and each other blooms.

Xie Yingkai, an executive director/design director of the Guangzhou Urban Design Conversa, Tang Wuchen Confucian Creative Group, said: Every generation of the designers in each generation has their flash point. Nowadays, the design industry has ushered in a new stage. I believe that there will be more innovative forms in the future. This requires designers in the post -90s and post -00s to do something different from their predecessors. Chinese design will have more in the future. opportunity.

As the organizer of the event, Deng Jingjing, deputy general manager of the China Family Expo (Guangzhou), mentioned the two keywords of "recovery" and "empowerment" in his speech. She said: As a national team in the convention and exhibition industry, we are on July 17 The China Family Expo (Guangzhou) is full of confidence, and will use the design empowerment, channel empowerment, digital empowerment and platform to empower the four major grasps to help the living industry seize the development opportunities after the epidemic. Industrial vitality. In the positioning of the Guangzhou Family Expo "design leadership, internal and external circulation, and full chain collaborative", "design leadership" in the primary position. This exhibition has made great efforts to create the concept of "full exhibition design" to penetrate the commercial design and full case in all aspects Design, soft decoration design, outdoor space design, office environment design, commercial space design, material aesthetic design, etc., invite the design forces of various cities to gather together, create and shared together, and realize the design, supply side, and consumption end. Multiple empowerment.

Wang Fu Rong, the editor -in -chief of Netease Home Executive, came to power on behalf of the organizer. She said: She hopes to carry out a platform that can communicate and interact with the spirit of designing and designing this kind of learning. Designer. This is the original intention of Netease and the China Family Expo, and the direction between the two parties has been practicing and working hard.

Nanjing Urban United Institutions and Cloud Designers Club Loves Yunshang Road expressed his gratitude to the organizer unit -China Family Expo (Guangzhou) and NetEase. Essence Chen Jun, the person in charge of the marketing promotion of the China Family Expo (Guangzhou), shared how to effectively combine the Family Expo and the design: the China Family Expo (Guangzhou) focused on the release and trend of new products and is committed to creating smooth design The link platform with the industry has promoted the high -quality development of the Chinese residential industry. The China Family Expo (Guangzhou) held on July 17th closely linked to the "urban force" and "design power" to create an exclusive interactive exchange ecosystem -the CIFF circle of intersection, focusing on trend release, training improvement, social interaction, self -display , Six functions of selected materials and online celebrities, create a series of high -end design forums, special exhibition exhibitions, workshops, etc. at the exhibition site. Hundreds of design big coffees gathered, hundreds of theme forums and design activities. 100,000+ excellent design forces gathered in the Small Sheep City, and the shared exhibition will prepare for designer friends.

02

Nanjing design power shows

Twin city design re -dialogue

| Nanjing design power speaks |

At the event site, the young designers from Nanjing shared their representative works with the Guangzhou designers present one by one. Four designers present a wonderful design show from different perspectives.

Li Gan, the founder of Tu Yingtuo New Space Design

Li Gua, the founder of Tu Yingtuo New Space Design, shared the cases of bold and innovative commercial space projects such as planting Yaquzhang and Xisha, hoping to explore the lifestyle and aesthetic preferences of young people through design.

Li dare to position the team as a growing studio. He regards each project as an opportunity to learn and grow to broaden a new field. In the future, they will also expand to the private house design sector to use space design to realize the infinite imagination and exploration of young groups on living space.

Li Yan, the founder of Zhiheng Design Li Yan

Since graduating from college and starting a business, Li Yan, the founder of Zhiheng Design, has always adhered to a concept: the original heart is far away, and the ingenuity is eternal.

Li Yan shared her growth and transformation on the road of design. In his opinion, services and design must be trusting and respecting each other, and good design gives people help or give people joy. In addition, designers must come out, look at more, learn more with more good teachers, and open their thinking and vision.

He said: In recent years, I have also transformed, thinking about design awakening, awakening myself, awakening teams, and awakening skills in design.

Shen Zhengquan, partner and design director of the concave design office

Shen Zhengquan, a partner and design director of the concave design office, shared three different commercial spaces on the spot. In his works, light and shadow, virtual and real and bright contrast were used vividly.

He pays attention to space aesthetics, hoping to infect customers from the atmosphere and details of the space. As a post -90s designer, this year is the 10th year of Shen Zhengquan's entry into the industry. From design, to project landing, project video shooting effects, he controls each detail. Good state.

The founder of the intention design Wang Yan

The founder of the intention design, Wang Yan, explained the improvement and thinking of the entire case service system through the case: To solve the pain point of the decoration market for customers to spend a lot of opportunities to spend a lot of opportunities. Based on this model to optimize the company's project, improve the number of designers and details, and also put forward higher requirements for themselves.

Wang Yan said that this is the focus of their own operations. The design and service are very related. I hope that what I want to do can reduce the bad experience in the customer's decoration. At the same time The contradiction between the three parties of the business and the designer, some experience summarized.

| Shuangcheng dialogue, how to design symbiotic growth |

Later, a "Twin City Dialogue" forum was hosted by Wang Fu Rong, the editor -in -chief of Netease Home, Wang Fu Rong, He Yongming, Lin Zhen, Meng Fanfeng, and Shen Zhengquan as guests. From Nanjing and Guangzhou's geographical characteristics to explore the design and development direction of two cities.

What is the space? Space is about the relationship between people. I think the happiness and happiness of people's lives is that you are coexisting with people, living in space, and conjunction with nature. So I like the word "symbiosis". Only symbiotic will really have a good future. However, the current epidemic is not optimistic, and Mr. wants to save and coexist well.

He Yongming, founder & design director of Daosheng Design

I think the core point of symbiosis is their own emotions, my own ideas, and what I have received in their body and then convey to the outside world. Representing Chinese designers and designers on behalf of the world's age group, this can achieve better symbiosis.

DPD addition design founder and creative director Linzhen

If the geographical nature does not break through, you can see your design when you turn on the phone, and the regionality may become unimportant. You will find that you will appear in the city as a group in the past, but in the future, I don't think it will be. The image of the teacher's personal. It is not that you come from Guangzhou and Xiamen, and you bring the culture there, but more of the designer's personal image. Local culture may disappear.

Founder/Creative Director of Weiyang Creative Space Design Office,

After Meng Fanfeng, the founder/Design Director of Inch Space Design Co., Ltd., after communicating with Guangzhou designers last time, from the works of different designers, I learned a lot of different design angles. think. As for the two cities in Nanjing, Guangzhou, in terms of design itself, or geographical culture, they are ancient capitals. One in the Yangtze River Basin and one in the Pearl River Basin has its own characteristics.

Shen Zhengquan, partner and design director of the concave design office

03

Deep Yangcheng

Appreciate the design of multi -state Guangzhou

For the two -day study tour, Nanjing designed and visited the Jimei group where Zhang Ning, Lin Xueming, and the studio of Xie Yingkai, Lin Zhen, and Huang Yongcai. During the talks, surprises and adventures began here.

| Jimei Group |

Design, art, life, eternal

On the morning of June 20, the Nanjing Design Team came to Mr. Zhang Ning's studio "Jimei". In the work room, there are hotels and furniture works of teachers such as Lin Xueming, Chen Xiangjing, Zhang Ning and other teachers. They show a lifestyle advocated by the Jimei group everywhere- "design, art, life, eternal".

Jimei Group, founded in Guangzhou in 1992, is a comprehensive design engineering agency. In the past 30 years, the Jimei Group has developed into an industry that integrates planning design, architectural design, landscape design, interior design, artistic furnishings, identifier -oriented design, furniture design and production, engineering construction, and project management.

During the visit, Zeng Muchuan, the interior design director of Jimei Group, and Nanjing designers communicated with Nanjing designers to share the history of the studio and his experience and thinking about team management and Oriental aesthetics over the years.

| Tangwu Kenwen Design |

Interpretation of publicity, openness, interesting

On the morning of June 21, the design of the journey of designing a symbiosis. Nanjing designers came to Teacher Xie Yingkai's Tang Wuwen Creative Group to visit.

Tangwu Kenwen Creative Group, which was established in 2002, InspirationStudio, includes its wholly -owned subsidiary sub -designs (IDTeam) and InterpretationStudio (IDTeam), for more than ten years Come to focus on large -scale leisure commercial projects such as vacation, entertainment, health spa, catering, real estate, construction, headquarters office, and public display. Space design model.

Teacher Xie Yingkai led everyone to visit the studio, and sincerely revealing his point of view during the sharing process: designers should not be too optimistic about the future, but learn to find their own characteristics in a bad environment. He believes that the existing market is still a part of a large number of designers.

| DPD Add Design |

Surprise through time and space

The third stop of the study tour, the Nanjing design team came to the DPD additional design company. The new DPD office headquarters is located in the Jiang · 1984 Creative Park. A new type of aggregation space that integrates art, office and leisure.

DPD will bring the thinking of time and space into the design of the space, creating a new type of aggregate space that integrates art, office and leisure. A variety of spaces blend with each other here, and a unique aesthetic unifying the space together, just like a variety of time and space staggered here, walking in it, there is a sense of surprise through time and space, making people linger.

Lin Zhen shared the yacht project created by the team to the Nanjing Design Troupe in the office, and the gallery brand founded by himself. He mentioned that the designers are now trying to use different forms such as videos and models for proposals. No matter what method is used, in the final analysis, or in -depth research on lifestyle. As a designer, we must have in -depth research in the fields of design and art. He believes that "if you want to recommend art to customers, you must at least know more than customers."

| RMA Republic City |

Newly created the spirit to inject new vitality into the design

The last stop of the design symbiotic tour, Nanjing design team entered Teacher Huang Yongcai's RMA republic city company.

The Republican company was founded in 2013 by Huang Yongcai Raywong. With the new and created spirit, it provides a diverse design product for the society, covering spaces such as architecture, clubs, catering, office, and residential. vitality.

Through a number of wonderful case videos, the assistant city director Amy shared the well -known restaurant projects such as Song series and hotels, entertainment space projects. Sensory stimulus.

04

Thinking dinner again

A special "meal" for a design

On the evening of the 20th, designers such as Wu Zongmin, Meng Fanfeng, Yunshang Road, Li Gan, Shen Zhengquan, Wang Yan, Li Yan, Li Youyou, Yi Yongqiang, Chen Yan, Yang Yuewen and other designers gathered the Guangzhou · Polyde Life Museum to talk about "Design "The meaning of personal meaning" and other topics. Teacher Wu Zongmin specially shared his new design project with Nanjing designers, analyzed the thinking behind the project in a simple way, and presented a special design "meal" for everyone.

After two days of exchanges, the design of the visit to Guangzhou's visit to Guangzhou came to an end. With the deepening of the exchange, the resonance and collision between the design of the Shuangcheng design were deepening.Next, the wonderful visit to more design power cities will continue, so stay tuned!

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