Full of toughness, vitality, huge engines to explore the beautiful life of Wuhan

The "Bulletin of the National Economic and Social Development Statistics of Wuhan City in 2021" released recently that Wuhan's permanent population in 2021 reached 13.6489 million, an increase of 1.201 million from the previous year. city.

Population data continues to grow, showing the vigorous vitality of Wuhan's development. On the one hand, "voting with your feet" over one million, on the one hand, benefited from the comprehensive recovery of Wuhan's economy that revives after the epidemic, and returned to the "main track". "Soft power" in the city of Yiyou City.

Born in the rivers and lakes, freedom of fireworks. As one of the earliest cities that connect the outside world in modern Chinese history, Wuhan has always been a lively "city of life". Recently, the huge engine urban research institute (hereinafter referred to as the "huge engine") released the data report "Digital Digital to Digital Wuhan", exploring Jiangcheng Wuhan through Douyin data, and truly presenting hot May in Wuhan citizens, drinking, drinking, playing and punching cards. Essence Wuhan Happy Valley, Vientiane City, Wuhan food, hot dry noodles, crayfish ... These hot search vocabulary on Douyin once again shows that Wuhan is full of toughness and vitality.

Happy Valley, Vientiane City "out of the circle"

New format stimulates the new vitality of consumption

At around 4 pm on June 19th, a long team was lined up at the entrance of the "Tomorrow" art work exhibition hall on the first floor of Wuhan Vientiane City. More than a month ago, the first Wuhan Vientiane City officially opened. The first batch of shops covered more than 400 domestic and foreign brands, attracting young people to compete for cards, and passed the passenger flow exceeded 1 million within 3 days.

How hot is Vientiane City? "Digesting Wuhan Beautiful Life" shows that in Wuhan May Hot Search Vocabulary, "Vientiane City" tops the list. "Wuhan's new landmark, Vientiane City is not worth checking in?" A short shop video released by Douyin Life Service "Heroes in Wuhan", thousands of people leave a message.

The popularity of Vientiane City, which has opened for more than a month, has also been in the same popularity of Happy Valley, which has landed in Wuhan for 10 years. As the first large -scale cultural park in Central China, how can Wuhan Happy Valley make everyone play often? Judging from the works released in Douyin, Wuhan Happy Valley has been constantly promoted and created many hot topics. From last year's electronic syllables to this year's National Wind Dimension Festival and Chuangxiang Children's Day, etc. Ferment into a hot event in the city. As of now, the total number of official accounts for the official account of the Douyin in Wuhan has 269,000, ranking first on the Wuhan Amusement Park Payment List.

Foreign giants have settled in the beach, and the local veteran business district has continued to "open up the country." Jianghan Road Pedestrian Street with a century -old history. After 170 days of closed renovation, it officially opened at the end of 2020. The first shop was tied, and the trend format attracted young people to check in. The report shows that Wuhan May Hot Commercial District rankings, Jianghan Road Pedestrian Street, Shouyihui, Hankou Jiang Beach, Donghu Scenic Area, and Optics Valley ranked in the top five.

The continuous renewal of consumer formats releases new vitality of consumption. According to data from the Municipal Bureau of Statistics, in the first quarter of this year, Wuhan realized the total retail sales of social consumer goods 179.425 billion yuan, an increase of 7.8%year -on -year.

Crayfish continues to be hot

The young people of the health economy "side"

On the roof, the tent cuisine was set up and moved into the store. Recently, a crayfish shop on Wansong Garden Road, Wuhan became a net red in Wuhan's catering industry. Hundreds of people lined up every day into the store. A lot of clicks exceeded millions on the related viewing video on Douyin, becoming one of the hottest topics nowadays.

In the summer of Wuhan, the streets are all the rivers and lakes of crayfish. On Hankou's Wansongyuan Road and Shipai Ling Road in Wuchang, there are more than 30 lobster shops. Almost every shop is full of customers who are waiting in line. The report released by the huge engine shows that in Wuhan May Catering Video Packaling and Pickup List, the crayfish are well ranked at the forefront with the Hubei cuisine, barbecue, and Sichuan -Chongqing hot pot. Fat shrimp villages, small bright steamed shrimp, and beautiful steamed shrimp are among them.

The consumer market continues to be hot, and the crayfish merchant "heroes", more and more merchants use new media platforms represented by Douyin to promote drainage. The "Must -eat list" of the major review platforms for many years, 26 stores in Fat Shrimp Village are located in the two rivers and three towns of Wuhan. In March last year, the company opened the official account of Douyin and has nearly 40,000 fans.

“入驻抖音生活服务平台的前3个月，营业额上升15%，对我们的帮助非常大。”该公司市场总监张阳介绍，作为最早拥抱抖音、尝试生活服务直播的商家，肥肥Shrimp Zhuang tasted the sweetness, "In the future, it will also actively embrace a new media platform represented by Douyin."

It is unexpected if the "crayfish" becomes a popular vocabulary, and the popularity of footage massage is surprising. The report shows that in Wuhan's May Leisure and Entertainment Pickups and Pickups, the healing massage exceeds farmhouses, cleared, and KTV, ranking first. Search for related keywords on Douyin, and many Wuhan football restaurants will have a punch -in strategy, and each one has a good amount of tour.

"The consumer group is changing. It turns out that most of the business customers, mainly middle -aged and elderly people, are mostly family consumption now, and young people are the mainstream." In the view of Li Delan, chairman of the Haojue Football, young people have accelerated their work and life rhythm and maintenance needs for maintenance. Increase, as part of the big health industry, foot bath massage shows strong consumption potential.

According to reports, in the past year, Haojue has opened stores in multiple business districts in Wuhan. The latest Baishazhou Longhu Tianjie Store is under renovation. From the street store to a shopping mall store, with the increasingly younger consumer group, Haojue's footsteps will also be aimed at new media platforms such as Douyin. "Short video marketing has become an important means to guide users' consumption." Li Delan Introduction, since the Douyin Life Service Platform in December last year, the actual nuclear sales volume of Haojue (from Douyin and the store consumption) is close to 10 million yuan. "In the future, it will continue to increase investment on the Douyin platform. , Actively embrace the Internet. "Multi -content conveys Wuhan folk customs

Life service becomes a new track of Douyin expert

"If you ask Wuhan people, which snack street is more conscience, then I can definitely go to TOP5 in this street today." People who often brush Douyin will find that the content of the same city and the short video content of Douyin is obvious Increased, life services are becoming a new track for Douyin experts. They use content to cause interest, and interact with users with high -frequency interaction with short videos and live broadcasts, becoming the connectionr of consumers and merchants.

"It took us only two months to achieve 1 million users." Liu Xinxin, host of Wuhan Radio and Television Station, is good at the Hanpai talk show. His Han coffee created in a humorous and funny way to show Wuhan's historical culture and humanistic life. Videos of Wuhan bus and premature topics launched on Douyin are very popular, with a single clicks of millions.

"Each video must be shaking the baggage and throwing a stalk. Although only a short ten seconds are presented, it has to be brewed for a long time in the early stage." In recent years Video, Liu Xinxin consulted a large number of literature and visited a number of famous Wuhan masters.

The report released by the huge engine shows that Wuhan's Douyin Life Services Live Live GMV is at the forefront of the country. Through rich and diverse high -quality content, it conveys the customs of the city to awaken consumers' needs for a better life.

With the help of the continuously launched high -quality content and the advantages of Douyin, Hangfa began to cleverly combine the content with business, and opened the grass for the planting service in Douyin. "The word of mouth is not good, and we will smash our signboards. Every time we recommend it, we are very cautious." Liu Xinxin gave an example. Recently, a live broadcast of Yingshan Rongfeng was on the day before the official shooting, the team members have stepped on the point in advance and live broadcast live and live broadcast. On the same day, he took the team members to experience it again before he started shooting. The final communication effect was very ideal.

"Douyin life service platform allows masters to have enough growth space." Liu Xinxin said. It is foreseeable that with the gradual improvement of the ecology of the Douyin life service, there will be more experts like Hanfa and the Douyin life service business together, and with the help of the platform, the dual improvement of self -value and commercial value.

Source: Changjiang Daily

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