Sister Taozi in Shuzhong: There is more possibilities for "digital express" rural youth "going out"

Cover reporter Wu Bingqing intern Zhou Wu Junyan Liu Yuling

In the rude but clean kitchen, one person cooks, one person burns fire, and it is full of Sichuan Weier's mouth.

In front of the white wall with a prize and graffiti, the family sat around, eating and chatting.

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There are no picturesque scenery, no deliberate sensation, no filter beauty, simple and warm daily life, presented through the mobile phone hot air, on the other side of the mobile phone, a group of post -90s and post -95s are refreshing.

The protagonist of the video is Sister Taozi (hereinafter referred to as "Sister Tao Zi"), formerly known as Gong Xiangtao. She was originally a rural housewife in Zigong Rong County, Sichuan. Because the short video was known to the entire network, she was 3500W+fans. It is "the nostalgia on the stove."

Sister Tao Zi, who was busy in the field and the stove, never thought about it. One day she could become a "Douyin", and never thought about it. She could also drive the people in my hometown to start a business together. And this is a lively example of digital rural construction to help rural revitalization. At the beginning of the first digital rural innovation design contest, the cover news dialogue dialogue, listening to her changes brought by her digital countryside construction to her and her hometown.

Don't like fireworks to soothe people's hearts

Ordinary peasant women have become Douyin expert

Send two children to school, go home to do housework, prepare lunch, and take care of the vegetables in the fields ... Before 2018, this was almost all of the life of Sister Taozi.

Starting in 2018, the turning point occurred. At that time, her husband's sister returned from Guangdong to her hometown because she took care of her children. The younger sisters and husbands have been working hard for many years. After returning home, they ate the meals made by sister -in -law, which evoked the memory of rural life deeply in her heart. At that time, it was a period of rapid development of short videos. After seeing some rural food bloggers' cooking videos, relative Huang Ming suggested that Sister Taozi can try it.

At first, Sister Tao Zi simply shared the video of cooking. Later, with Huang Ming's suggestion, she tried to appear. Seeing that Sister Taozi was a bit restrained, her husband Bao Lichun joined in. "The family encourages us not to be nervous and truly shows the usual life."

In this way, Sister Tao Zi's video added daily life. The husband and wife's Sichuanwei and Bao Lichun's great rush, became the driving force for netizens to "urge".

Fireworks on earth, soothe the hearts. Everyone loves not only food, but the life of a family. Behind this is also the joint efforts of the family -the sisters of the peaches, the sister responsible for shooting, and the cousin responsible for editing. Because the shooter and the equipment are limited, the switching of the opportunity is the "manual" adjustment of the younger sister, and there is no special effects and beauty in the video editing. Everything is the most rustic. It came out.

Continuous creation is the pressure that many video bloggers will face, but Sister Taozi has not considered too much. She still works and lives day after day, and she will also try new cuisines to make cakes she is not good at. "Although I can't, I also want to learn it.

Who doesn't love this ray of fireworks? Because of "grounding", Sister Tao had tens of millions of fans and became a Douyin expert.

From spreading local food to driving entrepreneurship

Digital rural construction brings more opportunities to rural youth

Sister Tao did not expect that because of shooting short videos, her life has changed so much. The younger sister's family did not expect that she chose to return to the hometown temporarily, but now she realizes her desire to "go out" in the countryside.

"I used to be a pure housewife, and now I have a job, and I feel that I can still be." In 2021, Sister Tao Zizi had a new identity and became a new rural carrier. The title of talent. Sister Taozi brought goods is mainly special agricultural products, condiments, meat products, etc. in Rong County and surrounding areas, such as dried radish, big head dishes, condiments of chicken chicken, cold rabbits, etc. She also began to walk out of her hometown Rongxian, go to various places to participate in the event, and let Sichuan cuisine enter the vision of more people through her own way.

In addition to spreading Sichuan culture and local cuisine through short video, live broadcast, etc., Sister Tao Zi also pulled relatives such as sister -in -law and other relatives to join the short video shooting ranks, and even drove the people in their hometown to start a business together.

Today, Sister Taozi in Shuzhong has formed a brand. All of its products, such as cold rabbits, cold beef, hot pot base, big head dishes, etc., are based on the deep processing of local agricultural products. "Now we have more than 100 employees, and many of them are Rongxian." Huang Ming said that only one big food has driven nearly 5,000 local farmers to develop more than 20,000 acres of large -headed dishes.

"It is the courage that the digital countryside construction has given us tried, and it is because we have set up this out -of -the -way express vehicle in digital rural construction. "Going out" has brought more opportunities, "Not necessarily going out, rural itself is a place where products are rich. True things that are real, tell new rural stories with practical actions.

For the bad sister Taozi, the construction of digital countryside is a great concept, but she really felt the vitality released by the construction of digital countryside.Video, let more people understand rural life, and hope to attract more people to stay in the countryside, build a good hometown together, and live our lives together. "

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