"Sister Jiadong Ajuan": Looking forward to the digital rural innovation design contest brings greater traffic to rural promotion

Cover reporter Liu Xuqiang

Five years ago, she abandoned urban life and married from Chengdu to Xiaojin County, Aba Prefecture. Five years later, she is the fourth "moving Aba" character and was rated as "Gesang flower on the plateau". The experience of leading farmers to get rich in Dashan made He Yujuan, "Sister Jiadong Ajuan", became a rural influencer with millions of fans, and also made her feel affection for the land that had been struggling for many years.

I heard that the first digital rural innovation design contest was about to be held, and He Yujuan was happy. She hopes that the competition will bring greater traffic and exposure points to the promotion of rural areas. She also looks forward to the participating designers to come up with the strength and use digital technology to bring new development to the countryside.

Internet celebrity Ajuan's dream dream

"You can also sell a 100 million in Dashan"

"A Juan" He Yujuan, before she married Xia Jinxian, a Tibetan Tibetan Autonomous Prefecture in Sichuan Province, she was a Chengdu girl who had been to more than 40 countries. In 2017, she first followed her husband Ayong to Xiaojin County, where the snow mountain grass and vast sky were deeply attracted. So, she stayed in the village for short video entrepreneurship, and used the lens to record rural life and characteristics. In just one month, she attracted 70,000 fans.

He Yujuan also tried to sell honey, apples, and yak beef in the village to help the village. These once -selling agricultural products were accidentally snatched. She smelled business opportunities with her husband, and returned to their hometowns to start a business, and rushed into the career of the goods.

According to her statistics, by 2020, in three years, she and the team have helped 50 poor households in Aba Prefecture out of poverty and benefited 1,500 farmers. In the same year, she built a rural anchor incubation base in the town. "If I can cultivate a group of messengers like me, I can sell a 100 million in Dashan." Ajuan said.

On the one hand, the local villagers are led by the webcasting and bringing the goods to get rid of poverty and become rich, while "collecting disciples". As of the end of 2021, more than 3,000 people have received her training and education. "I have witnessed the hot sales of mountain goods, witnessed the wealthy family, witnessed the shy mountain girls became an anchor who talked about it before the camera, and also witnessed Xiaoshan Village to become a paradise for tourists." He Yujuan's e -commerce industry has promoted many changes in the small countryside and also made himself. Up to now, her Douyin account "Sister Jiadong Ajuan" has 263.1W fans.

Contest

Looking forward to digital technology to empower the countryside

Relying on her unique culture, she has not forgotten to contribute to the local area. He Yujuan spared no effort to promote Simuashan and local scenery while bringing the goods. With the spread of short videos, fans gradually knew the beautiful Aba and the beautiful four girls. The attention and arrival of more and more tourists have made He Yujuan have a new dream of "homestay".

On February 15 this year, she brought a good news to Niera Village, Jiaju Town, Danba County. The couple signed a contract with Niera Village through the establishment of Xiaojin County Jiadong County, which founded the "Internet Red Ajuan" to cooperate to create an online celebrity tourist resort. He Yujuan introduced: "At present, there are no tourists in this village, so I want to bring them in through their own traffic and efforts to bring them out and bring out the agricultural products in the village."

For many years in the countryside, He Yujuan has already been full of feelings for the countryside, and also feels the changes brought about by digital technology to rural life. The built -in agricultural product traceability system also allows urban consumers to buy agricultural products more assured and at ease. "

For the first digital rural innovation design contest, she was also looking forward to, "I hope the competition can bring greater traffic and exposure points to the countryside, and use digital to empower the countryside to revitalize. Talent is prosperous, then the cause of rural areas is interesting. I also hope that the participating designers will come up with the strength and drive new development in the countryside. "

- END -