Entrepreneurship in Longjiang | Ju Xiuqin: Ganoderma Bonsai Hot Sale nationwide

When interviewed Ju Xiuqin, the reporter was shocked by her hand.

The nails are short and can clearly see those soils that cannot be washed inside; the ten fingers are full of calluses and bone festivals have been slightly deformed; the rough palms touch it like sandpaper.

"This is much better. When I attended the two sessions in Beijing, I couldn't touch my clothes, and I could scrape my clothes when I touched it." As a representative of the 13th National People's Congress, Ju Xiuqin except for a meeting, going out for investigation or preaching At other times, the professional cooperatives of Xinmiao edible fungi in Baoqing County are busy.

"I am a farmer, I deal with soil every day." She wanted to clean the armor while talking, but these soil mixed with sweat seemed to have become part of her body.

From planting black fungus, to forming cooperatives to establishing a edible fungus cultivation park, Ju Xiuqin has never stopped the pace of innovation and entrepreneurship. Head, I have received the monkey head before seeing the spring. "

The monkey head that surprised everyone, as well as her "creature+creativity" cross -border design -Ganoderma Bonsai.

The "rich and auspiciousness" with a diameter of one and a half meters is like the peony in full bloom, and the "dragon and phoenix Chengxiang" with a tall person is lively ... "Our bonsai is not artificial, it is living grafting. Trimming and shaping, there is no pot of bonsai the same. "Dry work is Ju Xiuqin, who is a good hand. In fact, she is not good at talking, but when she talks about her bonsai, she can't accept it.

Before 2018, Ju Xiuqin, who had been planted for many years, simply sold "Ganoderma lucidum", and often encountered someone to buy Ganoderma lucidum bonsai. This inspired her thinking and started to grafted and produced by herself. This year made four or five hundred pots, and people said that "it looks like a wood" and did not sell a few pots. She concluded: "Unprofessional, lack of novelty shapes."

In 2019, she was hired by the two professional and technical personnel from Hebei and Jilin to Baoqing. With the technical staff of the base, everyone developed and created.

Hard work pays off. In 2020, more than 1,000 pots were snatched out. A single -layer tablet redzhi with a diameter of 1 meter was bought by a foreign merchant who was inspected.

She also realized that the industrial chain was slightly extended, and she could generate several times the value.

In 2021, the number of bonsai production rose to more than 3,000 pots, and the style was richer, and the sales were opened. "The bonsai is particularly popular, and it is all selling. From the existing customer group, businessmen and newlywed couples especially favor our ganoderma bonsai."

This year's sales completely exceeded expectations, especially the most expensive "Dragon and Phoenix Chengxiang" sold 6 pots at once. The good "Qian Jing" made Ju Xiuqin see the good prospects -the scales and feathers on Longfeng's body were grafted from small Ganoderma lucidum. These small ganoderma lucidum usually costs only 30 yuan/catties to 50 yuan/jin, so that the value is more than several times.

"We took a big step this year and made 10,000 basins. Now 7000 pots have buyers. Customers from the province to the province, and from Hong Kong. This year More than 45%. "Ju Xiuqin has a bigger goal in his heart." Now the province is seizing the opportunity of a new round of scientific and technological revolution and industrial change. Let's be more upper -level in the scale and project of our cooperatives. "

The biological economy and creative design industry are the biggest opportunities for Ju Xiuqin. "We will focus more on the research and development and deep processing of edible bacteria, especially the deep processing of Ganoderma lucidum. On the product end, we must add more creative designs to play our own characteristics and brands."

"Many products including Ganoderma Bonsachi, we are all selling 'Tusundun. The product lacks good names, and there is no good story, so it is not good to sell." During the report of the congress, Ju Xiuqin also continued to reflect on: "We want to find a professional creative company this year to redesign and position the product's outer packaging, and give the product good meaning. , Longjiang elements are integrated into it! "

Source: Heilongjiang Daily

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