The secret of the must -eat list of 1482 restaurants: This year's delicious or not, the shop is hot

In an uncertain environment, whether it is a small shop or a chain store, running a good taste will eventually harvest consumers' recognition.

This article was originally launched by the Red Dining Network, author: Yu Yan.

Recently, the public comment released the "Must -eat list" in 2022, which was released in the 6th year since 2017. Catering people are no stranger to this.

From the perspective of many smart catering people, based on the real evaluation of users, the must -eat list that is updated in a year is a mirror that is precisely insight into the trend of catering consumption. Outstanding restaurant business logic.

This is true. The reporter of the Red Dining Network conducted an in -depth analysis of the cities, categories, and price distribution of the "Must -eat list" restaurants in 2022, and found the trend of several catering operations.

The number of high -quality restaurants in Shanghai and Beijing, the rise of food consumption in second-, third -tier and fourth -tier cities

There are 1482 restaurants on the list this year, covering 57 cities. Among them, Shanghai ranked first with 141 restaurants on the list; Beijing ranked second and 126 restaurants on the list. This is also the only cities with hundreds of restaurants on the list. The third, fourth, and fifth places are Chongqing, Chengdu, and Hangzhou, respectively. The number of restaurants on the list is 68, 63, and 50, respectively.

The number of restaurants in Shanghai and Beijing, the largest number of restaurants, and two cities with the most categories. The reason is that the economy of Shanghai and Beijing is relatively developed, with a large number of foreign populations. It has a higher degree of tolerance for various types of catering and beverage. The concentration of high -quality restaurants is naturally higher.

There are many restaurants on the list in Chongqing and Chengdu, both of which are more than the reputation of "eating in Guangzhou". It is not surprising to think about it. Sichuan and Chongqing has always been the traceability of various foods and snacks. Cultivate more excellent restaurants with a taste.

It is worth mentioning that from the distribution of restaurants on the list this year, it can be clearly seen that the food consumption power of the second, third and fourth -tier cities is rising.

On the one hand, it is manifested by nine cities such as Guilin, Leshan, Taizhou, and Shunde, which must be eaten this year. The number of new cities is the highest in history, and they are both second and third and below cities.

On the other hand, the proportion of restaurants in the second and third -tier cities accounted for 34.3%, more than one -third.

Third and fourth -tier cities have become the vast hinterland of the Chinese catering market. In the past year, due to a good epidemic prevention and control trend, and combined with the sinking trend of high -quality catering merchants, the consumption potential is further released. The dining vitality and consumption recovery are very strong. Visible. According to Meituan data, in the past year, the number of online catering consumption orders for the above 9 cities catering merchants has increased by 13.57%, and the amount of evaluation of consumers' contribution has increased by 8%.

The release of the must -eat list allows more high -quality merchants in third- and fourth -tier cities to enter the public vision, which will undoubtedly stimulate new consumer demand. Data show that two weeks of shortlisted, the collections of merchants on the nine cities have risen 111%month -on -month, and the must -eat list of high -quality merchants in the third and fourth -tier line has begun to show the effect. For the catering owner of the sinking market and the catering owner of the sinking market, it is imperative to catch this wave of development bonus.

60 % of the restaurants on the list are less than 100 yuan, and high -quality cheap shops become consumer hotspots

The reporter of the Red Dining Network carefully sorted out the per capita price of the 1,482 restaurants on the list this year. The analysis data showed that the average unit price was 103 yuan, and the per capita price of 60 % of the restaurants was within 100 yuan.

Even in the first -tier cities such as Shanghai and Beijing, many cheap shops are on the list. According to Meituan data, restaurants in the first -tier cities on the list of restaurants accounted for 34.8%per capita consumption of 100 yuan; 8.8%within 50 yuan.

For example, the six noodle restaurants on the list, the Fuhe Noodle Restaurant (Kunshan Garden Road), the Shanghai West Lao Nong Cangka Restaurant (Dingxi Road Store), etc., are all 30 to 40 yuan.

The eight snack fast food restaurants such as the Gongmen Gate of the Gongmen, Yin Sandou juice (Tiantan), and the Halal · Baiji New Year Cake are also between 10-30 yuan per capita.

Outside of the first -tier cities, most restaurants on the list of new first -tier and below second -tier are also located at parity, which is in line with the positioning of the must -eat list "delicious and not expensive experience".

For example, Chongqing, the per capita price of more than 70 % of the list of restaurants does not exceed 100 yuan. The affordable restaurants are mainly concentrated in Sichuan cuisine, snack fast food, skewers, and noodle restaurants. Among them, the four noodle restaurants on the list are less than 20 yuan per capita.

There are no more than 100 yuan in Chengdu's more than 80 % of the restaurants on the list. Among the 12 Sichuan restaurants on the list, 11 people have not exceeded 100 yuan.

The per capita price of low -line cities is lower. The average unit price of 9 cities in the Mainland on the new list this year is only 79 yuan. It is understood that in this new mainland city, the proportion of small shops accounts for 91%. These small shops are distributed in the streets of the city, and the prices are not expensive, but the comprehensive scores in public reviews are almost 4.7 points.

In summary, cheap restaurants are obviously the mainstream of this year's list, and this is also a major trend in future catering consumption. The inspiration of the operator is the inevitableness of the large shop to transfer small shops. The shop can be closer to consumers, more flexible operations, and stronger anti -risk capabilities.

Local snack brand has a large space, Chongqing hot pot is the biggest winner in hot pot

The category of the restaurant on the list in 2022 is more abundant and diverse.

It is understood that this year's list covers more than 50 different categories/cuisines, of which snack fast food accounts for the largest proportion, with 145 restaurants; followed by hot pot, 120 rooms; then Western food, 104; Japanese cuisine and Cantonese cuisine/ The fourth and fifth of the Chaozhou cuisine, the number of restaurants on the list is 96 and 88, respectively. These can be said to be the most popular popular categories in the past year. Snack fast food itself is the largest track of the catering industry, and in recent years, with the spread of social media, more and more distinctive local snacks are well known to the public, and because the snack operation is simple and easy to copy. The form of form has a large brand value. Therefore, it is sought after by entrepreneurs in the catering industry, and it has run out of well -known chain brands such as fried skewers and beef beef.

Public comment data shows that the orders of snack merchants have increased by 12%in the past year, which shows that parental snacks have continued to become hot.

By the way, on the list of this year, there are 17 small shops of snail powder and spicy spicy products on the list, and the potential should not be underestimated.

It is not necessary to say more about hot pot. Square categories include Sichuan -Chongqing hot pot, old Beijing hot pot, Chaoshan beef hot pot, pork belly chicken hot pot, etc. Among them, Chongqing hot pot can be said to be the biggest winner in the hot pot category this time.

The reporter of the Red Dining Network counted the hot pot restaurant in TOP10 on the list of restaurants.

Let's take a look at Cantonese cuisine and Sichuan cuisine. From the perspective of market size, Cantonese cuisine has always been more than Sichuan cuisine. The data in the "Chinese Catering Category and Brand Development Report 2021" shows that the number of stores in Cantonese and Sichuan cuisine is 18.1, respectively. %And 15.5%, the number of cantonese -on -list restaurants is normal than Sichuan cuisine.

Consumption demand is more diverse, exotic dishes are sought after

The number of restaurants on the list of western and Japanese cuisine is 104 and 96, which are higher than traditional Cantonese and Sichuan cuisine. It can be seen that consumers' love for foreign food and drinks.

As the "Gen Z" of the mainstream consumption group of catering, they are more pursuing a dining experience of quality, healthy, and diversified dining, and exquisite and diverse Japanese cuisine are more popular, especially the izakaya formats with strong social attributes and more affordable.

According to the Burning Consultation Report, as early as 2020, the market revenue of Japanese cuisine in China has reached 197.6 billion yuan, and the market size in 2021 may exceed 200 billion. It can be seen that Japanese cuisine has great development potential in China.

In addition to the above -mentioned popular categories, Southeast cuisine, Korean cuisine and other performance are also more eye -catching.

Especially Southeast Asian cuisine, or due to the limitation of "traveling abroad" under the epidemic, these restaurants have undertaken some consumer demand for international tourism; in addition, the immersive dining experience gradually becomes a dining trend. Doing better, or thus won a high degree of good reviews. And Southeast Asian cuisine is generally more in line with healthy consumption trends.

In general, this year's must -eat list reflects that local snack brand -oriented excavation opportunities are large; the eight major cuisine is Cantonese, Sichuan cuisine, and Jiangsu and Zhejiang cuisine. More popular; there is a lot of imagination in exotic cuisine.

Troop

At the moment when the epidemic repeatedly impacted the catering industry, consumers and restaurants did not have much trial and error capital. Consumers tightened the pockets, reduced the frequency of consumption, and reduced the willingness to pay for restaurants that had not been eaten. Innovation, if you care about it, you may lose everything.

At this time, the meaning of the "consumer will" list of the must -eat list is that on the one hand, consumers have better and convenient dining options. According to Red Meal.com, since the first list in 2017, 600 million people have explored the delicious cities through the must -eat list, which has promoted the development of more than 5,000 high -quality merchants.

On the other hand, the restaurant on the list can obtain strong drainage and attract more extensive consumers. According to Meituan data, from June 2021, of the more than 50 cities across the country involved in the must -eat list, catering consumption transactions increased by 20.5%year -on -year. It increased by about 93%month -on -month.

At present, the difficulty of the business of catering merchants is obvious to all. It can be seen from the above trend that confidence is more important than gold. As a "must -eat list" with strong consumer appeal, it will undoubtedly provide a strong needle for physical catering merchants: in an uncertain environment, it is still worth sure that whether it is a small shop or a chain chain Stores, operating a good taste, will eventually harvest consumers' recognition.

(The above picture source: Photo.com)

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