To some "bricks": the catering industry is deep in water, please do not speak or chaos

Brick House: It is recommended to save themselves. Catering person: It is recommended that experts do not suggest.

This article was originally created by the Red Dining Network, the author: He Peiling.

A few days ago, an expert said in an interview with the media: "The catering industry must take the initiative to save himself under the epidemic."

This "catering self -rescue theory" soon caused heated discussions, netizens talked about the experts "do not eat human fireworks", "suggest that experts do not recommend" "easy to say", and a large number of catering people who are anxious heard this hear this hearing this It is even more "soaring blood pressure."

For a while, the "expert" was scolded by the entire network almost while falling to the ground?

"Brick Family" suggestion: The catering industry cannot "wait, depend on, want, wait for help"

On the morning of June 23, the official Weibo of Finance and Economics released a video. The content was an expert on the video connection of the CCTV "Plus One" program host to explore how the catering industry under the epidemic was rescued.

The expert said in the video:

"Especially under the current normalization of the epidemic, catering companies must actively and actively save themselves, especially in response to the current demand for consumption of catering, shift from offline to online, and shift from hallway to house food. In this process, this process. , Catering companies need to discover the change of demand, the change of the scene, so as to re -design their own products and services, digitize the digital transformation, to meet the changes in the current catering consumption needs, and to better survive in the epidemic, not 'Waiting, relying, wanting', waiting for the help of the government. The help of the government can only be allowed to survive and continue their lives, but the (long -term) development of food companies must see the trend of digitalization, including the prefabricated dish, the prefabricated dish. Important trends, active transformation, and adapt to changes in these consumption. "

Some of the views in this paragraph, such as "the epidemic must take the initiative to save themselves", "Can't wait, rely on, want, wait for help", which has aroused the dislike of many netizens:

"Why not eat meat!"

"Suggest experts don't recommend."

"What experts are this? Have you been engaged in the catering industry?"

"Experts come out to open a restaurant and try it. Without investigation, there is no right to speak."

"Don't you want to save yourself because you don't want to save yourself?"

"Have experts opened the restaurant? There are two scenes from offline to online, not to say that it can be transferred. In addition, rent and labor costs are difficult, accounting for a large cost."

A few words of light flutter also deeply stabbed a large number of catering people.

"Out of anger ... talk about eight!"

"Such remarks will only make the catering industry worsen!"

"This expert is either stupid or bad!"

"Isn't it enough to save himself? 'Waiting for the dependence' is estimated to die eight hundred times, is it so difficult to say something?"

"In addition to consumers, who else has‘ saved ’catering bosses? Who else’ s ‘can save’ catering boss? As long as you do n’t want to be eliminated, you have always taken the initiative to save himself! "

At 18:00 pm on June 23, the video was reposted more than 12,000 times, and the comments were 6,770. The dissatisfaction of the onlookers continued to ferment.

No injustice! "Wait, depend on, want" this "pot", catering people do not carry

Judging from the comments collected by various platforms, the expert was scolded "miserable", so is he unjust?

Not wrong! It can be said that he does not understand the catering at all, let alone the dilemma of the current catering industry, and the difficulty of 30 million catering people! The so -called self -rescue "suggestion" he put forward is not like a professional researcher, but more like a conclusion he wants to take it for granted.

Since the epidemic, which dining company who wants to survive has not actively rescued himself? Which of the self -rescue methods he said has never tried?

Take "to online from offline", because they can't eat food, countless catering people have to open up takeaway. Even if they make a single loss and one order, they are still doing it. Enterprises with food processing conditions are trying Transformation of e -commerce retail.

Selling vegetables, setting up stalls, group purchase, prefabricated vegetables, selling houses, selling cars, borrowing loans ... In order to survive, who does not use the means?

But, what's the last? A batch of restaurants fell.

"We have not been able to take the epidemic either. We have stopped business. Before the epidemic, we spent millions of decoration for a floor. Now the rent is prosecuted.

"I have been in a restaurant for 14 years. This restaurant has been opened for decades and closed on the last day of 2021."

"After nine years of business, five consecutive years of public reviews of five -star praise shops, the business is closed today! Fierce competition, high store rents, employees' scarcity, and closed for three consecutive months have not defeated us, but in the end, they cannot dignify Eating is the last straw that crushes the camel. "

"I was forced by the landlord to close the door. In this kind of environment, the rents went all the way, one point, one day, and one day!"

"There is no finished egg under the nest, a few waves of epidemics have been closed for more than ten days, the resumption of work has been applied for approval, nucleic acid has been done countless times, and no guests have been resumed. I don't count nearly 400,000 artificial losses by myself. "

The difficulty of the catering industry really does not need to be repeated.

A Shanghai lawyer said sadly in the circle of friends: "(Dining people) at the beginning they came to consult the rent reduction, and now they are here to consult how to exempt the store."

Each shop is hard -working for many years, and it will never close the store if they have to be easily closed.

The voice of catering people: It can not speak, but since please don't add the epidemic, Shanghai, Beijing, Shenzhen, Guangzhou, Chengdu, Suzhou, Harbin, Shenyang and other places have been hit hard. The catering industry has stopped and stopped.Heavy injuries.

One month, two months, three months ... in a blink of an eye for more than two years.

For such a long time, the catering people have been doing their best to save themselves.No one is passively "waiting for death."

Right now, this group of restaurants that have been difficult to survive to survive will survive. In addition to active self -help, they really need real policy support and external forces.

A grain of the times falls on every company.In such an environment, small individuals cannot go to the bottom.This long -lasting battle without smoke, only self -rescue and external forces help two prongs, and tens of millions of catering people can pass the calamity smoothly.

Earlier, the Red Dining Network also called for many times to pay attention to the catering industry under the epidemic.

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