Camping is a new exploration of rural tourism on the "small and beautiful model"

Camping has taken over the picnic as one of the "net celebrities" lifestyle, which has continued to heat up the camping economy. In essence, there are two major elements of the camping economy, one is green mountains and green mountains, and the other is the quality experience. Only based on good mountains and rivers, the new business formats, new gameplay, new experience, and new communication carried by the camp have vitality, and the ecological environment is the core competitiveness of many "ravine". Therefore, the main carrier of the camping industry is the countryside, accounting for more than 80%. In this regard, Lianzhong has a natural advantage in the acquisition and operation of camping venues for 19 years. The introduction of camping into rural tourism is a useful attempt for rural tourism to explore a small and American model. The blue ocean of camping provides new possibilities for rural revitalization and has become a powerful supplement to rural tourism.

In recent years, camping has been obvious to all. According to the data of Ai Media Consultation, the core market size of China's camping economy and the driving market size have shown an upward trend year by year. In 2021, the core market size of China's camping economy reached 74.75 billion yuan, an increase of 62.5%year -on -year; the market size was 381.23 billion yuan, a year -on -year growth rate of 58.5%. It is expected that the core market size of China's camping economy will rise to 248.32 billion yuan in 2025, driving the market size to reach 1440.28 billion yuan.

▲ Picture source: Ai Media Consultation

As one of the important part of the cultural tourism industry, camping has also drove the booming of the tourism consumer market.

Camping and the countryside have natural integration

The three major elements of the camping economy are green mountains and green mountains, the other is the quality experience, and the third is the IP brand.

Only based on good mountains and rivers, the new business formats, new gameplay, new experience, and new communication carried by the camp have vitality, and the ecological environment is the core competitiveness of many "ravine".

The lawns, forests, reservoirs, lakes, and villages are existing scenes of rural areas. It not only creates a natural leisure space for tourists, but also an excellent place for tourists to shoot. A fun and "good shooting" scene is incredible for tourists. The introduction of camping into rural tourism is a useful attempt for rural tourism to explore a small and American model. The blue ocean of camping provides new possibilities for rural revitalization and has become a powerful supplement to rural tourism. Camping brings more vitality and production capacity to the countryside.

Camping+advantage of rural tourism

(1) The original ecological style generate economic value

For most villages, strictly adhere to the red line of cultivated land to restrict the land planting economy and crops that improve the remaining value of agricultural products through rough processing. In this context, the rest of the countryside is to attract the pure natural environment of city people. The endless fields, grasslands, forests, and green mountains and green water resources such as green mountains and clear river river. These resources are ordinary and unprecedented for the countryside, but for the camping economy are the first choice of camping, and the scene is the primary factors for tourists. Camp operations basically do not change the original style of the original style, and will make the original natural style of economic value through camp activities.

(2) Jumping out of land restrictions, attracting social investors into rural tourism

At present, the accommodation land in rural tourism is generally based on the reconstruction of farmers' homesteads, and there are certain constraints in rural homesteads: 1. The number of homesteads in the countryside is limited. The effect hinders the entry of social investors; 2. The right to use the homestead belongs to the farmers of each household. There is a certain difficulty and unknown in the leasing of the area, and it also affects the motivation of social investors to a certain extent.

The camp emphasizes that it is close to the natural environment of nature, making full use of outdoor spaces. Generally, tents are mainly based on the combination of tents to solve the needs of indoor space, thereby solving the dependence of rural accommodation format on rural homesteads and jumping out of the restrictions on the homestead. The advantages of easy construction of tents and easy disassembly and easy combinations are flexibly selected to flexibly select the location and scale of the camp, and are not affected by the dispersed of the homestead, and achieve large -scale operations.

(3) Flexible cost and low investment in the construction of novelty camping areas. It is mainly composed of rent and infrastructure. The pressure of one -time investment in one -time investment can be used as a local government. The ecological resources of the villages are provided with industrial support for beautiful villages.

At the same time, the camp is more green and environmentally friendly, the construction time is short, which greatly reduces the construction time, and it is easy to unify idyllic ideals and community construction. Compared with ordinary buildings, tents have more diverse styles and unique shapes, suitable for different styles of rural resort. It is convenient for grafting rural elements and rural scenes, and highlights local characteristics. In addition to accommodation, it can also be used for catering, leisure and other purposes. For villages with conditions permit, they can also create wild luxury tents, enhance local brand tone, change the wrong concept of villages, share human resources, and for rural tourism for rural tourism Realize creative empowerment.

(4) The format of the format to create a diverse scene of the scene

The advantage of the cultural tourism in the countryside lies in the richness of its content. It can combine new gameplay in combination with camping and transform the rural specialty products into tourism resources. For example, farmhouses in the countryside can provide tourists with takeaway when camping; farmhouse specialties can become a letter of tourists. In addition, rural handicrafts have been branded and can become a course for science popularization, research and interest groups. In rural tea gardens, you can provide tea picking and tea -making experience; in the villages in offshore, you can combine fisheries to create camping content, such as providing sea fishing experience and sea fishing guidance. When the camping is combined with local products and living customs in the countryside, not only can it enrich the tourist camping experience, but also enhance the rural economy and achieve the effect of win -win.

(5) Value of rural brand value

On the basis of the original simple accommodation attributes, the camp continues to integrate into the culture and entertainment elements, thereby forming a new place of life, a new concept, a space for life communication, or a comprehensive community. Based on the camping base, fully tap the diversified rural tourism models such as net red tourism, parent -child tour, picking tour, and immersive experience tour. All aspects of the sales of surrounding agricultural products, forming special catering, and creating multi -dimensional products such as agricultural experience, agricultural picking, and outdoor sports, thereby comprehensively improving the popularity of rural areas and forming brands, and helping rural development in the cultural tourism economy.

Source: China Rural Tourism Network

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