The tourism industry began to get better and must seek long -term changes

In order to better solve the difficulties of the tourism industry, relevant policies and measures have recently launched relevant policies and measures to accelerate their recovery development. At the same time, many people in the media and industry have continued to speak up to make suggestions for the current tourism industry and specific market entities.

Since the outbreak of new coronary pneumonia, the tourism industry may be one of the most severe industries. According to reports, the number of tourists in the Huangshan Scenic Area in the first quarter of this year decreased by 34.88%year -on -year; in the first quarter, the rental rates of hotel rental rates in gateway cities such as Chongqing, Xi'an, Nanjing, etc. were below 45%. It is not the same as in previous years.

Under the overall environment of the entire industry, it is particularly important to support confidence with more powerful policies and measures to support confidence and help market players through difficulties. In the long run, the fundamentals of China's tourism industry have not changed, and market demand is still huge. Not long ago, the data released by the Ministry of Culture and Tourism showed that during the Dragon Boat Festival just over the past, 79.61 million domestic tourism travel nationwide, a year -on -year decrease of 10.7%, restored to 86.8%in the same period in the same period according to comparable calibers; achieved domestic tourism revenue of 25.82 billion yuan , A year -on -year decrease of 12.2%, resumed to 65.6%in the same period of 2019. In other words, as the epidemic is effectively controlled, the tourism market is still one of the powerful leverage to leverage economic development. As long as the Chinese economy maintains stable and improves, and the residents' income is steadily improved, people's pursuit of high -quality life determines that the potential market demand for tourism in the tourism industry is far from being released.

However, the government's efforts to support and actively rescue themselves. Once they put aside the high -quality pursuit of the industry as a whole, even if a period of retaliation rebound, it will not help the overall development of the industry. During the rapid development of the tourism industry, problems arising from the rapid development of the tourism industry, such as poor tourist experience in scenic spots, and irregular travel agencies products, still exist, but are covered by the current epidemic. As some people in the industry say, the entire industry is eager to rebound or even reverse, but is also worried about the side effects of excessive recovery. If the long -term depressed market demand is released instantly, the long -term operation of poor operation and the problem of old problems have not been resolved, for domestic tourism, for domestic tourism The industry is not necessarily a good thing.

Taking scenic spots as an example, tourists on holidays are "blocking, waiting, crowded", and the scene of the use of information asymmetry to deceive tourists. Although it is far away, it is still memorable. The problems of chaotic management behind these chaos, lack of responsibility, and lack of service awareness have not been improved because of the reduction of tourists and intensified competition, but they have made tourism that has already failed in the market and appears to be more fragile. Behind this, there are reasons why the holiday system is not matched with the people's leisure needs, and some reasons for the unbalanced development of the tourism industry. They need to further improve and optimize the tourism -related policy system. In the "boundless scene is new", we can truly promote the long -term healthy development of the domestic tourism industry.

(Author: Zhao Minghao)

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