Cultural and Tourism Integration and activation of the "new engine" of rural rejuvenation

"The newly baked Liba is here! Eat it with blueberry jam, one bite of Russian milk tea to ensure that you have a good mood for a day!" The boss with a fluent Mandarin was called Qu Bo.

Qu Bo is the Russian of the Inner Mongolia Autonomous Region Ergun City and the Russian ethnic nation. In 2006, with the help of the local government, a Russian -color family named "Vasily" was created. "At that time, the policy of‘ Xingbianfu ’s people’ requested that a group of Communist Party members took the lead and led the local people to do family tour. ”The opportunity was in front of him, and Qu Bo took the initiative to reputable.

With the help of policies, Qu Bo became the first model for the first batch of party members' entrepreneurial families in Enhe Township. At present, there are 32 rooms running in his hands, covering an area of ​​nearly 2,000 square meters.

Enhe Township is the only Russian ethnic hometown in the country and has been included in the "Traditional Chinese Village List" and "Chinese Minority Villages". In recent years, Enhe Township has transformed the unique ethnic and folk culture into the entertainment projects that are unique and folk culture to celebrate and weaves, and explore a road of rural rejuvenation in the rural rejuvenation. Essence

Today, the local Russian family tour has developed from the initial 4 households to the 127 households today. The enthusiastic hospitable owner, the sweet homemade Russian face, the beautiful dancing posture, the moving singing, the unique Russian woodcuts ... … Family tour full of national style has become a "new engine" to promote the development of the local economy.

After finishing the breakfast of tourists, Qu Bo began to prepare to bake Russian skewers to prepare for the arrival of noon tourists. "Normal year, the revenue of family tour is about 40,000 to 500,000 yuan. In recent years, it has been affected by the epidemic. We have also made some adjustments in operation. Special products such as wild tea are sold through new media platforms to increase economic sources. "Qu Bo said that they are constantly trying more communication channels and sales models. They hope to increase the taste of ethnic minorities to all parts of the country while increasing their income. Essence

Relying on the "Tourism+" strategy, Enhe Township has made the Russian folk festival "Basque Festival" and "Pour Water Pour" into a regional tourism brand, constantly tap national culture, explores a new model of integration of tourism and culture, and to Russian traditional festivals and diets. , Games, song and dancing, etc., develop in -depth development to form a "explosive model" product.

"You see, you can get up with your hands gently." Wang Xiufen, who was wrapped in a blue and white checkered headscarf, introduced the spinning car skillfully.

Wang Xiufen is the inheritor of the Intangible Cultural Heritage of the Russian ethnic textile skills. The homestay she runs is covered with her elaborate artwork. In order to allow tourists to feel the simple Russian style and intuitively understand the non -heritage culture, Wang Xiufen carefully designed the yard and made different styles of each room.

"The endless tourists have greatly improved our level of income, and the path of getting rich is also more and more practical." Wang Xiufen was full of confidence in the future.

"By continuously expanding the tourism industry to promote the healthy development of local employment, it has steadily increased the income of residents. The average annual tourism income of Enhe Township has exceeded 10 million yuan. At present, the tourism industry has become an important pillar industry in Enhe region, which is the local area. The Russian masses have opened up a new way to get rich, and laid a solid foundation for the realization of rural revitalization. "Wang Hongjiang, secretary of the party committee of the Russian ethnic nation -ethnic township, said.

Nowadays, Enhe Township is developing red culture, ecological culture, and grassland culture and creating special tourism brands, and has transformed the village streets, neighborhoods, residential houses, and street lights. The orderly implementation of sewage treatment such as sewage treatment has been greatly improved to promote the living conditions of local residents.

(Reporter Gao Ping Wang Xiao Correspondent Wang Zhuo)

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