Why is "Poetry and Painting Jiangnan and Vitality Zhejiang"?

Source: Zhejiang Publicity

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What appeared in your mind?

listen,

"The sunrise rivers are red, and the rivers are green as blue"

Bai Juyi of "Recalling Jiangnan" shot you ~

listen,

"I hope that Chinese youth can get rid of air -conditioning, but just walk up."

Mr. Lu Xun is beckoning to you ~

Native

On June 20, in the report of the 15th Party Congress of Zhejiang Province, the provincial -regional brand theme of "Poetry and Painting Jiangnan and Vitality Zhejiang" was officially officially announced.

At the closing meeting of the party congress, Yuan Jiajun, the secretary of the Provincial Party Committee, emphasized that the new weather of poetry and painting Jiangnan and vibrant Zhejiang.

Its finally comes from mid -April this year. A special activity of a solicitation and selection of provincial -regional brand themes initiated by the Propaganda Department of the Provincial Party Committee for the society.

In the one -month solicitation and voting, the theme "Poetry and Painting Jiangnan Vitality Zhejiang" ranked first with nearly 200,000 votes. In addition, each platform has received more than 28,000 themes recommended by netizens, and "poetry and painting" and "vitality" are also high -frequency words.

This can't help but want to ask, why do you have such a soft spot for "Poetry and Painting Jiangnan Vitality Zhejiang"?

one

If there are countless shows in this world, there is no lack of good mountains and rivers, then the uniqueness of Zhejiang is that there is a touch of poetry between the beautiful landscapes.

This poetry runs through all the time from Tang to Song, to today, and has always condensed in the spiritual memory of the people's collective in Zhejiang people.

It was in the West Lake in Hangzhou. Su Shi wine was on the place. A clear rainy West Lake in the water was rained. Suddenly, the poetry was unlimited.

It is also in the Xiyi Creek in Huzhou, Zhang Zhihe on the rafting stream, leisurely fishing, and the wind and rain blowing across the lake. He smiled: "Green 箬 箬, green coat, oblique wind and drizzle do not need to return."

Still in Ningbo Tian Tongshan, Wang Anshi finally found the Zen of Mind's Mind.

Similarly, in the Yanyu Tower of Jiaxing, Yang Wanli looked at the lake: "The custrrous sleeves leaning on the slopes of dry shirts are cold, which makes people remembers the bass." In the line, the Jiangnan water village was warm and gentle and long -term.

The landscapes in Zhejiang, the creation of the heavens and the earth, the giving of nature, the scenery and beautiful.

And accompanied by philosophy and talent. Since ancient times, Zhejiang has a humanities and arts.

The word "poetry and painting" is described in Zhejiang, with both divine shapes, expressing the integration of "poetry and distant" and "beauty and poetic". It is a symbol of striving to pursue the wealth of material and richness.

The word "poetry and painting Jiangnan", with a simple brushstroke, outlines the heavy historical heritage and beautiful landscape scenery in Zhejiang, has a distinctive sense of historical and image beauty. It not only reflects the beauty of the mountains and rivers in Zhejiang, but also has a high degree of generalization and condensing Zhejiang's humanistic temperament and cultural charm.

Therefore, when Liu Yong was frustrated, the landscape of Zhejiang gave him the greatest comfort. Here are not only the smoke Liuhua bridge, the wind curtain green curtain, but also the Sanqiu Guizi and Shili Peach Blossom.

And Bai Juyi was in a lifetime, and when he was old, he suddenly looked back. The land of the river was still the most unforgettable place.

There is a way: "Jiangnan Yi, the most memorable is Hangzhou. The mountain temple is looking for Guizi in the middle of the moon, and the county pavilion is watching the tide.

two

If "Poetry and Painting Jiangnan" comes from the unique natural scenery and romantic poetry of Zhejiang's unique natural scenery and inheritance for thousands of years, then "vitality Zhejiang" more symbolizes modernity and future. The people of Zhejiang's fighting spirit were fully displayed.

From the perspective of historical trajectory, Zhejiang's history is a history of development, struggle, and innovation history full of vitality and continuously surpassing self -self.

From the perspective of cultural heritage, "vitality" has a deep ideological foundation in Zhejiang, showing the genetic heritage of Zhejiang people who are good at "breaking", courage to "try", and dare to "rush".

From the perspective of spiritual motivation, "vitality" is the concreteness of Zhejiang's spirit. It has always inspired the people of Zhejiang to work, walking at the forefront, and standing up, and it is in line with the "two advance" goals proposed by the Provincial Party Congress.

"Vitality", that is, the strong vitality, combined with the word "Zhejiang", the people of Zhejiang are vigorous, courageous, and always creative vitality. At the same time, a practical picture of Zhejiang land is constantly having wonderful butterfly changes and profound changes.

It can be said that the "vitality Zhejiang" is the creative cultural genes of the people of Zhejiang, which fully reflects the spiritual character, historical heritage, cultural connotation, practical characteristics and the characteristics of the times in Zhejiang Province.

three

In the fumigation of the years, the people of Zhejiang were familiar with "Poetry and Painting Zhejiang" and left a cultural mark.

Our province's planning provincial brand starts earlier. As early as 2001, the former Zhejiang Provincial Tourism Bureau united with a number of units to solicit the image of Zhejiang tourism around the world.

After that, after many discussions and research, "Poetry and Painting Jiangnan, Shanshui Zhejiang" became one, and changed to "Poetry and Painting Zhejiang".

Ten years later, in 2014, the provincial government proposed "Poetry and Painting Zhejiang" as the overall image brand of Zhejiang tourism. Following the following year, Zhejiang officially released the image sign of "Poetry and Painting Zhejiang PICTURESQUE ZHEJIE" and has been in use to this day.

The term "Poetry and Painting Zhejiang" evokes the imagination of the people. It depicts a full -color and sensory impact in Jiangnan landscape rolls in the minds of people. Historical penetration and a strong cultural atmosphere. Now, the "Poetry and Painting Jiangnan" with far -reaching historical and image beauty, a combination of "vitality Zhejiang" with a clear sense of the times and reality, a kind of aesthetic mood with images and reality, integration of geography and humanities, history and future penetration is more. It was spontaneous.

How can such a subjective words be given up?

Vitality Zhejiang 60s

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