Cover comment | Multi -places take the lead in taking supper on the street to guide the demand side and the supply side synchronize recovery

□ Jiang Yanzheng

In order to promote the "night economy" and stimulate regional economic vitality, many local government officials have recently taken the streets, taking the lead in consumption, and active "night economy". In Guilin City, Guangxi, Peng Dongguang, deputy secretary of the Guilin Municipal Party Committee, Li Bin, deputy director of the Standing Committee of the Municipal People's Congress, not only walked into the sugar water shop, purchased Qingbu Liang, but also in the barbecue restaurant, tasted lamb to roast, and enjoyed summer nightlife; The city, Ma Zhifeng and others of the municipal party committee chose to go to a night market store to "string"; at Xinmi City, Henan Province, Chen Chunmei, secretary of the municipal party committee, purchased several pounds of watermelon at the door of Qiaotou Night Market. (China News Agency)

The situation of the epidemic prevention and control is steadily good, and most cities have achieved "dynamic clearing zero", which has created a prerequisite for the revitalization of the offline catering economy. However, it must be seen that the recovery of public consumption confidence and consumption willingness has always had a lagging effect. In other words, the market supply side is the first to enter the recovery cycle, but the demand side of the residents has not simply "slowed down", which is a normal phenomenon. The real key issue is how to prevent this stage of "consumption lag" and transform into a long -term "demand contraction".

Consumption, especially catering consumption, especially at night's catering consumption, is more "inertia." Once this "inertia" disappears, it becomes interested in "going out supper", and it is difficult to turn it over. It is worth noting that after a long -term home immunization "unnecessary to go out", many people have formed a new "life setting", and gradually become accustomed to not visiting the night market and eating supper - The risk of shrinking demand is imminent, and the industry has reached the point of threatening the economic foundation of the night market. At this important time window, of course, it is necessary to pass a strong signal and restore the citizens' enthusiasm for "Night Market Night Consumption".

That is to say, recently, officials in many places have been on the streets to eat supper to promote consumption. The urgency of protecting the night economy is overflowing. It should be said that the role of this "leading demonstration" is immediate. On the one hand, the local officer's "high -profile" to go to the night market consumption, on the one hand, it intuitively shows that the fundamentals of the local epidemic prevention and control are stable, and on the other hand, it is also a support for the lives of the city's fireworks and citizens. Needless to say, some places are overturned layer by layer, and the situation of preventing the public in the name of epidemic prevention is objective. Officials are on the streets, and the emphasis on catering consumption released by themselves itself reflects a superior will, which is good for breaking the grassroots "lazy government".

As the so -called uplinking effect, the local governmental personnel personally take the lead in adding business to the night market, which is conducive to leverage the comprehensive support of the entire administrative function system for the catering industry and the night economy. In reality, such stimulating measures from point to face are of great significance to revitalize the overall consumption end. Previous data showed that more than half of the national consumption happened at night. Many office workers only have time and mood to consume at night after get off work. Let the people feel the beauty of shopping at night, entering the shop for supper, so that they can strengthen their confidence, strengthen expectations and dare to consume, and be willing to consume. In addition to local officials, they need to make a multi -party force, advance forward, and more directly motivated.

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