The factory production line is full, and the bright and cold drinks open the full horsepower to welcome the summer

After the summer solstice, the temperature in the country continued to rise, and cold drinks are undoubtedly the good summer products that are well -known in summer. As the Shanghai epidemic achieved a staged victory, representing Haipai's classic national cold drink brand — the bright cold drink under the Guangming Dairy is full of full horsepower insurance supply. All the production lines are rushing to work day and night, and the production capacity has basically returned to the same period of the previous year to meet the citizens' demand for light cold drinks.

After 70 years of glorious years, the bright cold drinks have been new this summer, and cross -border cooperation has continued. Faced with a wide range of new light drinks, many citizens emotted: "Innovation is always worth looking forward to, and quality is always trustworthy."

New products are dazzling, deeply cultivating multiple brand innovations

"I want to drink coffee when the epidemic is closed. I did not expect that after unblocking, I bought a coffee -flavored popsicle!" This midsummer, the bright cold drink "Yipin Coffee" was frequently praised on the social platform. "Yipin Coffee" is a new product of the "one city, one thing" strategy of light and cold drink. It uses the national boutique Yunnan Baoshan small coffee. It has a strong flavor and refreshing refreshing, which meets the citizens' love for coffee, so that coffee can also bite and eat.

Among the new products of Guangming cold drinks this year, there is also a unique product -chewing Guangming Youbei Fresh milk ice cream. This is after the launch of the "without a drop of water", which has been launched with "without a drop of water", it has been successfully upgraded again. The new product continues the unique manufacturing process of "not adding a drop of water" before, and to the greatest extent to restore the pure and simple flavor of fresh milk. With pure yoguk fresh beef milk as the core, the fragrant egg milk flavor is merged. Straighten up to the tip of the tongue.

In addition, the "Bright Valley Wind Series Ice Cream" is also listed simultaneously. There are three flavors in this series. A variety of grains are used to add dietary fiber to create a new concept of "national tide health", so that cold drinks are not just cool and heat.

Cross -border picking, playing new fashion trends

Today, everything can be made of ice cream. Various innovation concepts are incorporated into the category of ice cream. From Mosli Anti cream to the big white rabbit ice cream; from the light red brick to the new youth ice cream, the bright cold drink has been bravely moved forward on the road of cross -border. This year, Guangming cold drinks joined hands with partners in different industries to play a new trend of fashion:

Guangming Cold Drink Hand in hand 7 points, transformed the classic drink Yangzhi Ganlulu into ice cream, reducing the pure Yangzhi Ganlu taste and taste with fresh and rich ingredients; together with Wal -Mart Brick; together with the whole family, upgrade the classic ice bricks, and launch the stick -shaped white snow ice brick with "moving bricks" ... whether it is bold and eye -catching packaging color, or the popular golden sentences of the mouthful, these cross -border cross -border The product integrates the classics and the trend to create a model for the national tide ice cream.

Do not change the classic, the public welfare situation should be responsible for the original intention

In 1951, the Guangming brand came out. Just like its name, the birth of light and cold drinks not only brings a sweet taste to citizens, but also lights up the light of the national industry. Today, Guangming Cold Drink has become the oldest national cold drink brand in Chinese history, carrying a good memory of generations.

In recent years, although the price of cold drinks on the market has continued to rise, Guangming Cold Drink has always adhered to the price of some classic products, becoming the most affordable choice for citizens to prevent heat and cooling down. During the epidemic, while the light -cold drinks actively carried out the supply of group purchase business, they also sent condolences to medical staff and police officers who adhered to the front line at high temperatures. Whether it is insisting on cheap supply or enthusiastic public welfare, Guangming Cold Drink always adheres to the original brand's intention, making light cold drinks a more warm cold drink brand.

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