Others are bringing goods, they are "class"

"In the New Oriental live broadcast room, I paid N bags of rice!" Recently, the bilingual bilingual of the "Eastern Selection" of New Oriental's live broadcast room suddenly came out of the circle, from only 30 people to up to 100,000 people, the number of fans, the number of fans, the number of fans, and the number of fans From less than one million to more than 15 million. Dong Yuhui and other new Oriental teachers transformed anchor. With their talents, they attracted countless audiences to stay in front of the screen every day, listening to their goods, classes and even crickets.

"The taste of steak is called juice, which (meaning) juicy; the feeling of teeth bites is called Tender, (meaning) tender ..." The live broadcast room of "Dong Yuhui" is obviously different. There are no exaggerated performances, noise environment, and the routine of selling goods, but their talents and culture are flying together like classrooms. Selling prawns, they talked about the principle of salt frozen shrimp; selling milk, they quoted the philosophical philosophy of life "Do'T Cry Over Spilt Milk", crying for no overturned milk, realizing the past, knowing the comes Can chase. The knowledge of physics, history, and humanities runs through it, and the live broadcast of the goods has become a large -scale knowledge science of knowledge; even after the product is filmed, they blurt the "don't worry, let me finish this knowledge point", and let the audience have an immersive type. The feeling of listening to the class. "Others are bringing goods, they are in class", "It feels like paying for lessons, but also sending things" ... Compared with traffic and data, there are more knowledge transmission and cultural collisions here, as well as people's longing for knowledge and vision Pursue.

The most exciting thing is the golden sentence that pops out in the New Oriental Live Room. It is full of feelings and evokes ordinary people's cherishment and love for life. At first, it was a live editing of Dong Yuhui's "fancy" selling rice. Just selling a bag of rice, what he seemed to be the helplessness and desire of modern people in the fast -paced life: "Many times, you have to answer questions for meals, welcome to send them, be cautious, and not be free. Home, tomatoes fried eggs, Mapo tofu, even if the potato shreds are shredded, the more comfortable to eat. "The simple and simple beauty, which talks about people's hearts. He read "The Moon and the Six Pooths" in his life. When he introduced it, he did not mention the relevant marketing terms at all, and told the story he experienced. The prodigal son, but let you not forget the star in your eyes in the world. " Beyond the product itself, talk about love, life, and dreams. This kind of empathy experience flowing in sharing makes people outplacement and let netizens call "watching him live broadcast, like going through a baptism of the soul."

Speaking of mountains and lakes, celestial planets, people's love, poetry and scientists' surprising discovery ... A live broadcast of "not doing business", but he heard the audience intoxicated, and the sales volume rose. People sincerely feel that although these topics are not too related to bringing goods, they can make people regain the happiness and beauty of life, and once again feel the broad and profound dreams. Setting down the anxiety and pressure in his heart. And the "romantic" cargo also inspires people to think from a variety of dimensions. What is the significance of reading and what is the use of knowledge: only the power of the kernel can affect people, encourage people, and let people get long -lasting forward forward. Courage. "Don't say it, I buy it", in the comment area, the words of this pleasing and sincere service have repeatedly become the trend of screening, not only through the witty and playfulness of the Internet era, but also showing people's strong emotional resonance.

There are no top anchors worth over 100 million yuan, please be able to afford star guests, and there is no mature plot arrangement, and the sales skills of the mouth of the mouth. New Oriental teachers such as Dong Yuhui, YOYO, and Donnton have entered the live broadcast track of the industry in the industry. Complete "amateur player". In November last year, the "double reduction" policy was announced. Under the trend, they suddenly unemployed in front of the podium, and the future was unknown. Like countless ordinary people who worked silently, they were squeezed by their lives. After accepting and recognizing themselves, they stood up again, showing the goods lived, showing the persistence and tenacity behind their transformation.

Fortunately, the story of New Oriental's "Jedi Survival" has made new progress. The road to entrepreneurship is unbearable to say that their knowledge and thinking are continuously enlarged by the Internet. Their personal charm will inspire more people to bravely meet the changes and challenges of life, adhere to their original intentions, and continue to improve.

"Suddenly I think that the shrimp I bought, each of which has unusual significance; suddenly I feel that the rice I bought, each of which has a sense of rice fields, and is full of extraordinary stories." In the publicity of pets, netizens summarized the popularity of New Oriental Live as a "reduction of dimensionality." In fact, with the increasingly popular aesthetic level and curiosity, it has long been annoyed to bring the goods, and eager to be more cultural, connotative and level "clear stream" live broadcast. New Oriental founder Yu Minhong mentioned in a live broadcast on the 20th that the e -commerce school may be opened in the future to improve the overall level of Chinese anchors. We look forward to seeing more live broadcasts to learn from New Oriental live broadcast, absorb knowledge and culture, integrate into the human spirit, reconstruct consumer logic while upgrading iteration, and constantly meet people's longing for a better life.

Xinhua Daily · Jiaojiao Reporter Wu Yuyang

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