Awards!Looking forward!Start your lecture!Zhaoqing's event is super eye -catching!

The audience is highly energy!

Yesterday,

Zhaoqing Municipal New Media Alliance Fifth Summit

Formally held.

There are many highlights on the scene, full of dry goods,

Go, go and see together ~

On June 22, the fifth summit of the "Insight Industry Trends" and the Fifth Summit of the Zhaoqing Municipal Affairs New Media Alliance was held in Duanzhou District.

The members of the city's new media alliance gathered together to summarize the work of new media in our city in 2021, explore the new situation and new challenges currently facing the new government affairs media, and jointly plan the new ideas and new directions of the future development of new government affairs.

△ Photo by Liao Wenyi

In 2021, new media at all levels in our city

Consciously undertake

Give flags, gather people's hearts, cultivate newcomers, promote culture, and exhibit images

Mission task,

Good results in various tasks,

Help high -quality development with high -quality publicity work.

"Number" said 2021

Zhaoqing Municipal New Media Alliance

In 2021, a total of 53,400 articles published a total of 53,400 articles, the total reading volume was as high as 58.156 million times, and the total number of likes was 258,000. The total number of fans of Douyin Short Video of the Municipal New Media of the City exceeded 1.01 million, with a total of about 6,000 cumulative works. The total praise was about 31.34 million times. The productivity of short video content was significantly improved.

1

Multiple heavy prizes awards

Communicate Zhaoqing's good voice and pass the positive energy of Zhaoqing,

Show Zhaoqing's new charm,

Looking back on 2021, the ta's contribution,

It is worth a prize!

It is worth mentioning that,

The most important award of this year's summit-

"2021 Zhaoqing Government Affairs New Media Influence Award"

Hua Luo "Duanzhou Release", "Guangning Release", "Colorful Zhaoqing"

"Zhaoqing Traffic Police Release", "Ping An Zhaoqing", etc.

Five new government media.

△ Wu Zhidong, Deputy Secretary -General of the Municipal Party Committee, Deputy Minister of Propaganda Department of the Municipal Party Committee, and Director of the Network Information Office of the Zhaoqing Municipal Party Committee, awarded the award of the "Zhaoqing Government New Media Influence Award of 2021". Photo by Liao Wenyi

After the award session is over,

"2021

Top Ten Transportation and Maintenance Personnel of Zhaoqing Government Affairs New Media "

The winner shared the prize speech with the editor.

Zhaoqing people's congress Liang Shanshan

"Zhaoqing People's Congress" won the "2021 Zhaoqing Government New Media Leaping Progress Award". I also won the "Top Ten Operations and Maintenance Personnel of Zhaoqing Government Affairs New Media" in 2021. Spur. In the next stage, we will penetrate the front -line excavation of news materials, make full use of the new media platforms and technology, tell the story of the People's Congress, and demonstrate the style of the National People's Congress.

Zhaoqing Fire Li Siyin

The award is an affirmation of our work in 2021. The honor is inseparable from the hard work of the Zhaoqing Fire Fighting All Media Work Center. I also thank each participant for the fire safety. Next, "Zhaoqing Fire" will continue to promote positive energy and continuously improve the quality of fire protection.

Duanzhou released Huang Yongxin

I am honored to receive the award. This is an affirmation of my work, and it is also a great encouragement to my future work. I am very grateful to leaders and colleagues for their care and help. no pain no gain. I will cherish the honor, make persistent efforts, be down -to -earth, and continue to work hard to do a good job of new government affairs media.

a new Year,

The meeting is also a member of each league

New requirements are made!

Member units of the new media alliance of Zhaoqing Municipal Government Affairs should closely focus on the requirements of the 13th Party Congress of our city, focusing on promotional Content, multi -angle, comprehensive, and three -dimensional enhancement of Zhaoqing's image, enhanced Zhaoqing's self -confidence, spread Zhaoqing's voice, and continue to tell the story of Zhaoqing, the story of Guangdong, and the Greater Bay Area with their hearts. To good development positive energy.

2

Dry goods are full of classroom lectures

This year's summit also invited

Many heavy guests teach on the spot,

Make participants a lot.

New media industry development trend

Luo Xin, director and professor of the School of Journalism and Professor of the School of Journalism and Communication of Jinan University, focused on the development trend of the new media industry, using concise charts and typical cases to interpret how to build a full media communication pattern for the participants, promote the main force of the main army into the main battlefield and scene communication. The dynamic needs of the audience of the times guide the new media of our city's government affairs to further expand the production capacity of high -quality content, innovate content expression, and improve the effect of content communication.

△ Photo by Liao Wenyi

How to use the "Bay Area Perspective"

Tell the story of the city?

Wang Xuewei, deputy editor -in -chief of CCTV Guangdong Channel, uses the story of the city with "How to use the" Bay Area Perspective "? "As the title, we shared the skills of using the" Bay Area Perspective ", deep understanding of urban business cards, and selection of" narrator "skills, and guided the people in the seats to make the seemingly ordinary topic. The topic can also be "grounded", making the story more resonate and credible.

△ Photo by Liao Wenyi

After the summit, the scene was still held

From Southern Daily, Southern+Client,

Published by Guangdong, Zhaoqing release, Tencent

The theme is "Intelligent Rong Watch Bay Area Create the Great Future"

Jointly launched

"Intelligent Media Workshop" Zhaoqing Government Affairs New Media Training Course.

△ Photo by Liao Wenyi

on site,

Southern+Client Southern Operation Manager Zhang Mengyuan,

Southern+Client Planning Editor Mai Xiaohua delivered a keynote speech with dry goods.

How to play

New media platform

—— Take the southern number platform as an example

How to play a new government platform, including the Southern Southern,? Zhang Mengyuan set off from the aspects of recommendation distribution, audit control, starting plan, opening production, opening production, composition of the same question, column production, explosion contest, etc., explaining the dissemination function positioning of the southern number "inner gathering of people's hearts and outer trees", and shared the Southern number number Advantages and operating experience.

△ Photo by Liao Wenyi

Government affairs short video planning and production

Practice and operation

How to do a good job of video selection? How does government media control the public opinion field? Mai Xiaohua said that the theme of the current government should be "soft" and find emotional resonance points; the topic of people's livelihood must be "clever", and small incisions show the great feelings; "Do, face the ugly phenomenon, and stimulate the turbidity. "Only works with depth and temperature are easy to move."

△ Photo by Liao Wenyi

Let us congratulate the above winning units again!

Hope in the new year,

New media of various government affairs in Zhaoqing City make persistent efforts,

Better spread the sound of Zhaoqing,

Pass Zhaoqing's positive energy,

Show Zhaoqing's new charm!

Part of the data source: South+Client (Reporter Liu Liang)

Reporter: Peng Taizhang Wu Jing Liao Wenyi

Map: Zheng Ningxin

Editor: Liang Yanwei

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