Zhangye Danxia uses high -quality cultural tourism IP to help the industry's high -quality development

China Zhangye.com News In recent years, the Management Committee of the Zhangye Danxia Scenic Area has gradually integrated the IP with cultural connotation and brand appeal to the transformation and upgrading process of the tourism industry to meet the growing diversified tourism needs of the public as a new challenge. With regional tourism linkage development as an opportunity, to consolidate characteristic brands as the starting point, to enrich new formats such as innovative geological research as a way, to create high -quality cultural tourism IPs, and help enhance the popularity, experience, reputation, and reputation of Zhangye Danxia Grand Scenic Area. A degree to promote the high -quality development of the cultural tourism industry in Zhangye Danxia Scenic Area.

The development of regional tourism linkage has taken a solid step. Compiled the "14th Five -Year Plan" development plan for the World Geopark and Danxia Grand Scenic Area, and the three -year action plan for construction and development of construction and development, and launched the overall plan of the World Geological Park, National Geological Park and Danxia Da Scenic Area; set up Zhangye Dan Dan Xia Smart Tourism Company, carefully planned to organize the Miss World Tourism Miss Zhangye Cai Cai Danxia Direct Election, Danxia International Food Festival, Bodybuilding Gold League Zhangye Elite Competition, Danxia Hot Metal Pill Festival and the Eighth Cultural and Tourism Innovation Forum, etc. In the festival, the "Ganqing Dahuan Line Scenic Area Alliance" was launched. Actively coordinate services and accelerate the progress of the project construction, colorful Danxia "Alan Warn" immersed dream mountain valley light shadow interpretation project, reed ditch infrastructure construction project and scenic area service facility reconstruction project, provincial public Airlines tour Danxia Town Phase I Phase I Phase I Engineering Dan Xiaozhu Hotel and employee dormitory buildings are completed and operated; the provincial public Airlines travel Danxia Town Phase II project, the Zhangye World Geopark Science Park, Bingou Danxia Scenic Area Infrastructure Construction and the Silk Road Culture The preliminary work of the Heritage Expo City Project is accelerating. Accelerate the development of the Great Scenic Area, develop and launch the "Most Beautiful Danxia+Most Beautiful Grassland+Most Beautiful Snow Mountain" and "Colorful Danxia+Binggou Danxia+Zhonghua Yugu Corridor+" Return to Zhangye "" and other series of tourism products, and actively promote Realizing the regional line "one -vote, one -car, and one pilot", a new pattern of regional tourism linkage development and win -win cooperation has been initially constructed.

The results of the creation of characteristic brands have continuously consolidated and expanded. Complete the application of 10 categories and 225 specific tasks of the World Geological Park, and successfully passed the "six important marks". In July 2020, Zhangye Geopark successfully advanced to the World Geopark; conscientiously implemented the establishment of rectification and improvement. In January 2020, The colorful Danxia Scenic Area was approved by the national 5A -level tourist scenic spot to create a strong stroke for the Zhangye cultural tourism brand. Actively launched the application of Zhangye World Nature and Cultural Heritage, invited 10 experts from two experts from Peking University and the Chinese Academy of Sciences to inspect on the spot, and submitted an evaluation report to the municipal government. Formulate the four -year action plan for the construction of Zhangye World Geopark, and compile the construction planning and implementation plan of Zhangye's colorful Danxia world -class tourist attractions.

New formats such as geological research have further enriched and innovated. Continuously increase the development of products such as low -altitude sightseeing, boutique tour, custom tours, etc., and build a geological park museum, geological park school, Binggou Danxia Geological Exhibition Hall, Nine Quanye Siege Examination Station, Geological Science Popular Science Research Base, Geological Science Popularization Corridor , Park Science Popularization Commentary System and other science science science research facilities, set up more than 100 popular science commentary cards, build 4 geological science science corridors, prepare and improve the geological science popularization series of books, guide the establishment of Danxia research travel agencies, edit and print research courses, and develop and launch "Walking Silk Silk Silk Silk Silk Silk Silk Silk Silk Lu · Pin Danxia "science science research," passion outdoor · Danxia "trekking expansion," Exploring the Earth · Tasting Danxia "scientific research 3 boutique research lines, completing the national science popularization education base and national research practice base For the application, Zhangye National Geological Park was rated as a national popular science education base. "Alangda" immersed Dream Mountain Valley Guangying performed the successful performance, filling the gap in the Zhangye theme night tour project. Actively guide the masses to participate in tourism business services, and build 403 hotel inn and shopping restaurants, with more than 7,100 beds. (Gu Xingping)

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