There are both culture and fireworks. The ancient town "Zhongshan Youth Tide Play Festival" set off a wave of consumption.

On the evening of June 19, the Grand Corridor of the World Trade Xintiandi of Guzhen Town gradually dissipated during the daytime heat. A cup of beer, a skewers, a crayfish, and a friend of three or five gathered together. The night in the ancient town was placed in front of the tourists, and the fireworks lived everywhere.

"Let the economic recovery go faster!"

"I didn't dare to bring too much beer on the first day. I didn't expect to be sold for two hours, all 100 pounds of beer were sold." A merchant named Chen who sold barbecue and beer on the spot told reporters. Mr. Chen believes that when popularity, consumption will naturally prosper. Mr. Zhou, who was sitting on Mr. Chen's booth listening to the delicious music product, told reporters that I heard that there was a beer party activity that night, and it was very favorable. That night, he and his girlfriend took a special taxi from Jiangmen City. "Eating delicious crayfish and listening to live accompaniment music feels good. Considering that beer is to drink beer, we directly give up self -driving." Mr. Zhou seemed very happy to enjoy a beautiful night.

Mr. Zhou paid attention to the official "Ancient Town of Lantern" and paid attention to the various activities of the "Zhongshan Youth Tide Festival". Mr. Zhou believes that the night economic boom driven by the ancient town can be said to have both culture and fireworks, which is worthy of praise.

▲ "Interesting Youth" camping party

Cao Jiaming is the secretary of the Youth League Committee of Guzhen and Town. She has her own understanding of the new wave of consumption set off by ancient towns. "Holding Zhongshan Youth 'Summer Summer Young' Tide Play Festival, the purpose is to make the fireworks and cultural atmospheres on the world complement each other, through the form of the young people's popularity, then stimulate the consumption and restore the vitality of the commercial business as soon as possible. On the cultural treasure of the lighting capital, the tide is up, played, and obsessed with the ancient town. "

Chaowan runs through the summer of 18 town citizens

It is understood that the "Summer" Tide Play Festival starts from June 3, and has continued until July 31. A total of 9 events run through the whole summer. "Beer party," Aurora Night "light show," Keep on Dancing "youth dance," interesting youth "camping party," tongue tongue "food festival," directional lantern "amusement season, Guangdong reunion" see at first sight 'green' Heart "Youth Dating Club and" Children's Return to the Nest "Youth Entrepreneurship Market.

▲ While enjoying the food, citizens can also feel the charm of the "Summer" grassland music festival.

In order to make Zhongshan youth play well while driving consumption, the organizer integrated the 21 restricted catering and accommodation companies in the town to stand on the front desk, more than 100 catering retail companies to participate, and mobilized merchants to launch a series of discounts and full reduction voucher activities. The "100 merchants, millions of benefits" actions, under the superposition of millions of yuan in consumer vouchers issued by ancient towns, consumption new waves come as scheduled.

▲ Gu Zhenli and the business district catering company take the lead in participating in the Chao Games Festival

It is understood that the current activities that have been carried out include the "interesting youth" camping party held in Ecological Wetland Park in Lanadu, which attracted a large number of young people to participate; 120,000 yuan; the "Summer Hot Waves" beer party (car trunk market) held by the World Trade Plaza attracted thousands of people to participate in 3 days; the "Dancelin School" children's hip -hop contest organized by the ancient towns and business districts attracted more than 50 The team participates.

At the same time, ancient towns also innovative ideas and organized the research tour of the "Traveling Tour" on -campus practice education camp. The third phase of the event attracted young people and students from 18 town streets to participate.

Multiple measures and tide play festival strongly pull consumption

"The epidemic should be defended, the economy must be stabilized, and the development is safe." After the start of the tide, the deputy mayor Zeng Yi made a special visit to the ancient town and asked the ancient town to implement the central requirements. Kuang Zhi, the secretary of the party committee of Guzhen Town, told the person in charge of the relevant departments at several meetings that they must be based on the colorful cultural tourism resources of the local area, and rely on the opportunities of the tide to play festival. How to promote new consumption and help the economy of high -quality economy.

▲ During the Chao Games Festival, the deputy mayor Zeng Yi visited the ancient town and proposed that the central government should implement the request of the central government's "epidemic situation to prevent, the economy must be stable, and develop safely."

Guzhen Township has rich night tour resources. There are 6 national A -level tourist scenic spots in the town, including 4A -level scenic spots Huayi Plaza, 3A -level scenic spots, and "Shili Lantern Decoration Long Street" and other scenic spots. With the opportunity of the "Zhongshan Youth Tide Festival", ancient towns also launched emerging formats such as night light shows and night performing arts, providing tourists with more choices and boosting the local economy.

In an interview with the reporter, the reporter learned that the real consumption improvement brought to the ancient town by the Zhongshan Youth Tide Play Festival. In the half -month after the start of the Chao Games Festival, the consumption of the enterprise Walnut, McDonald's, and KFC in the jurisdiction increased by more than 40%month -on -month. The consumption of Stin Hotel increased by 45%month -on -month. Driven by this, the consumption of Lihe Plaza shopping center increased by 27%month -on -month.

In the case of preliminary success in the Chao Games Festival, before the end of this month, the "Chaotan Ancient Town" applet that will promote the consumption of ancient town will also be launched. At that time, through this applet, citizens can check key information such as event maps, merchant discounts, and consumer coupons anytime, anywhere, and consumption will become more convenient.

Source: Zhongshan+Reporter Lu Xingjiang

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