Hunan tea oil: How is high -end national oil made?

On the red soil in Hunan, the camellia trees thrive.

These green elves grow in the secluded hills, far from industrial and urban pollution, and do not use fertilizer pesticides. From flowering, results to picking the clouds and fogging of the four seasons. Green food is a characteristic agricultural product that has competitive advantages and development potential in the international market.

Entering the children of Xiaoxiang in the new era, the province's efforts to create a public brand of "Hunan Tea Oil", making it an excellent representative of green high -end national oil, leaving many moving stories.

△ Shaoyang Camellia Camellia

Sunshine rain dew oil tea strong

As early as November 2009, the National Camellia Industry Development Plan (2009-2020) was officially promulgated by the State Council. From then on, the development of the oral tea industry has been raised to maintaining the height of national grain and oil safety.

Five years later, the General Office of the State Council issued the "Opinions on Accelerating the Development of the Wooden Oil Industry", which clarified that 11 wood oil tree species such as camellia must be developed.

In recent years, the state has paid more and more attention to camellia. In 2019, the National Development and Reform Commission included the cultivation of the Camellia Economy Forest in the "Encourage Foreign Investment Industry Catalog". In 2020, the Central Finance incorporated the low -efficiency forest transformation of cash tea into the scope of support.

In November 2020, in the relevant documents jointly released by the National Development and Reform Commission and the State Forestry Bureau, such as the joint release of ten ministries and commissions, the tea industry was determined to build an integrated development zone for the development of the camellia industry in 15 provinces including Hunan and other 15 provinces.

In January of this year, the State Forestry Bureau clearly stated in the "Forest and Cao Industry Development Plan (2021-2025)" that by 2025, it will produce 2 million tons of tea oil an annual producer and establish the image of "high-end national oil" of tea oil.

The Party Central Committee and the State Council have made a series of major deployments on the development of the cash tea industry. This year's Central Document No. 1 clearly pointed out that it supports the expansion of the area of ​​camellia. On March 18, the State Council held a national television conference call to make arrangements to accelerate the development of the camellia industry.

The Party Central Committee and the State Council stood at the height of ecological civilization and green development. It carried out a scientific, thorough, and feasible overall system design on the development of the camellia industry, and provided policy guarantee for Hunan to vigorously develop the categainstorm industry and create a "Hunan tea oil" brand.

Sanxiang Si Young Young Tea

In September 2008, the first national development site development site was held in Changsha, Hunan, and the prelude to the development of a new round of cash tea industry in Sanxiang.

This year, the development of the camellia industry has become a real "one handicraft" in Hunan. The oil -saving tea industry development leadership group of the provincial party committee secretary and the governor of the provincial party committee and the governor, and the provincial leaders investigated and deployed many times. The Provincial Government issued the "Opinions on the Development of the Camellia Industry", which clearly proposed that the categaining industry is made into an advantageous industry with regional characteristics and a pillar industry with rich people and provinces.

In 2015, the Hunan Provincial Government issued the "Opinions on Further Promoting the Development of the Camellia Industry" and continued to promote the development of the camellia industry. In 2018, the provincial government determined cashmere as a 100 billion industry in the implementation of rural revitalization strategies. In July 2021, the Provincial Government issued 18 specific measures to provide comprehensive support for the categainstorm industry.

Today, Hunan is the first core production area of ​​my country's cashmere tea. The planting area, output, output value, and science and technology level ranks first in the country. At the end of 2021, the total area of ​​tea and forests in the province was 22.77 million mu, the output of tea oil was 413,000 tons, the output value was 58.86 billion yuan, and the comprehensive output value reached 68.86 billion yuan.

In Hunan Province, 594 companies participating in camellia planting, 3108 camellia professional cooperatives, 5,249 large planting households, and 519 family forest farms, involving 1.1 million farmers, formed "enterprises+bases+farmers", "enterprise+cooperatives+bases, bases +Farmers ", professional cooperatives, large households, family forest farms and other business models.

Watching oil tea in Furong Guo. Today, there are 155 processing enterprises above the designated size of Camellia Camellia, including 6 key forestry companies and 128 provincial forestry industry leaders. The province's tea oil has a processing capacity of more than 600,000 tons.

△ Shaoyang Camellia Camellia

Quality -based casting brand

In 2018, the Hunan Provincial People's Government issued a document to focus on building a "Hunan Tea Oil" public brand. In 2021, the General Office of the Provincial Party Committee and the General Office of the Provincial Government issued documents, saying that it continued to support the construction of "Hunan Tea Oil" public brand, and the provincial finance supported the publicity and promotion of public brands of "Hunan Tea Oil" and promotion.

Through government guidance and market operation, the Hunan Province uses the Camellia Industry Association as a platform to introduce superior enterprise participation, integrate resources, support excellent and strengthen, innovate management and brand marketing mechanisms, so that the gold content of "Hunan Tea Oil" public brands is becoming more and more golden. high.

Brand is in terms of quality. The Hunan Camellia Camellia Industry Association has formulated and issued the "Hunan Tea Oil" public brand management measures to determine the group standards of "Hunan Tea Oil". In order to ensure the characteristics and quality of tea oil products, its group standard indicators are higher than that of national standards, stricter than national standards, and also increased characteristic indicators such as incoticols and corner sharkne.

It is not easy to enter the "Hunan Tea Oil" public brand. After submitting the application for tea oil production enterprises, the association will review the materials submitted, organize a field inspection of enterprise production venues, facilities, equipment, technical force, operating conditions, etc., and adopt a third -party testing agency for strict quality testing and screening. The requirements of the "Hunan Tea Oil" group are required to be authorized by the Hunan Camellia Camellia Industry Association before the "Hunan Tea Oil" logo. During the authorization, the association implements dynamic tracking and random inspection of authorized products to ensure the quality of authorized tea oil products. The "Hunan Tea Oil" family is prosperous on the premise of ensuring quality. After strict assessment, products that can be used in the image of "Hunan Tea Oil" have increased year by year. There were 53 models in 2019, 59 models in 2020, and 95 in 2021. In the competition of the "Top Ten Famous Brands" in China Tea Oil, tea oil products produced by four companies including the Sanxiang, Shan Run, Mrs. Mrs. Mrs., and Shennong Guoli were selected.

"Hunan Tea Oil" has a very strict public brand management and product quality standard system, and the entire process from forestry to dining table has achieved dynamic monitoring. Camellia forest adopts ecological organic cultivation methods to prevent the use of pesticides and herbicides. Select and carefully select each tea seed, use advanced craftsmanship and high -quality packaging materials with low temperature and cold squeezing, and implement high standard quality monitoring and strict brand management in circulation and sales to ensure that each drop of "Hunan tea oil" is available. For boutique.

Science and technology empower "Hunan tea oil". Through technological innovation, the anthocyanins content of freshly squeezed "Hunan Tea Oil" is as high as 1400 mg, which is more than three times that of olive oil. Some of the products of "Hunan Tea Oil" have obtained the national geographical indication protection products, some have become the special edible oil of the "Moon Palace One" aerospace experienceman and the "Dragon" scientific research staff, and some have won "high -end consumption Oil Gold Awards, "Green Food Gold Award", "Special Oil Gold Award" and other awards.

"Hunan Tea Oil" re -spread

Open ancient medicines such as "Shan Hai Jing" and "Compendium of Materia Medica", which records the unique health care effect of tea oil. Modern medicine has proven that tea oil has health effects such as lowering blood lipids, improving blood circulation, and preventing cardiovascular and cerebrovascular diseases.

To measure the quality of consumption of oil, the key to see the height and composition of unsaturated fatty acids. The content of tea oil unsaturated fatty acids is as high as 90%, which is 6 percentage points higher than olive oil; the oleic acid content is as high as 72%-83%, and the crown of natural vegetable oil. At the same time, tea oil is also rich in antioxidant active substances such as horned sharkne, vitamin E, and alcohol.

The stability of tea oil is good, and the cigarettes are as high as 230 degrees. Stir -fried with tea oil will not lose nutrients and will not produce harmful substances.

Nowadays, the tea oil brand system, which is led by the public brand of "Hunan Tea Oil", has been formed by local regional characteristic brands and well -known brands of enterprises. "Hunan Tea Oil" is sold well in Hong Kong, Macau, and Japan, South Korea, Europe, North America and other places.

On the road to creating the "Hunan Tea Oil" public brand, the whole province cooperates with the brand's promotion, expands the brand awareness and influence through the media, the Internet, and advertisements. Xiangpin's Strategy "Strategy. In terms of marketing, we will increase online and offline promotion, guide and expand the scope of tea oil consumption, and expand tea oil sales channels. At the same time, strengthen quality supervision, and regularly conduct strict testing of authorized products to ensure that the products are strong and live up to famous.

The host of Hunan Satellite TV Wang Han, served as the "Hunan Tea Oil" public welfare promotion ambassador; named "Hunan Tea Oil" high -speed rail special line, held a departure ceremony; Huanghua Airport and important transportation hubs in Changsha, Shanghai, Shenzhen, Hangzhou and other places can be seen everywhere "Hunan Tea Oil" advertisements everywhere; new media such as short videos can create "Hunan Tea Oil" Douyin and public account; invite social media to invite social media In -depth tea oil companies inspect and interview ... "Hunan Tea Oil" public brands are more and more loud in the country, and their influence has increased rapidly.

The "Hunan Tea Oil" public brand ranked among the "Top Ten Public Brands in China" in 2019, and won the title of "Public Brand of China Wooden Oil Influence Regional Public Brands" in 2021.

Offline "Hunan Tea Oil" physical store operations are advancing at the same time. Establishing experience centers in Beijing, Shenzhen, Changsha and other places, the products settled in large supermarkets, and organized activities such as Xiangcai Tea Oil Food Food and Foods. The Macau Exhibition Center has established the "Hunan Tea Oil" exhibition area, and the special brand promotion conference is held.

Online brand promotion is in full swing. "Hunan Tea Oil" Tmall flagship store came into being. Live and cargo activities have increased the share of the "Hunan Tea Oil" market.

Each authorized product company shows its ability, and adopts membership system, own platforms, procurement and other channels for sales. Since the first batch of authorization in 2019, the sales company has sold the sales of "Hunan Tea Oil" products of 1130.76 million yuan, accounting for 17.36%of the sales of tea oil products.

The "Hunan Tea Oil" public brand yesterday was countless efforts and moving stories. Tomorrow of the "Hunan Tea Oil" public brand is continuous hard work and glorious future. (Text/Green China Rong Media Reporter Tieyu "Green China" 2022.5B)

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