Luliang Chuangwen Office teamed up with Shanxi University professor to guide the city's cities

On June 21, the Municipal Creation Office specially invited Han Zhiqiang, a well -known domestic creative creative planning and brand strategic planning expert, a member of the Standing Committee of the Academic Committee of the China Advertising Association, and a professor at the School of Fine Arts of Shanxi University.

The guidance team went to the city's high -speed speed, Binnan South East Road, High Speed ​​West Exit, Railway Station, Airport, Century Plaza, Library and other places. During the guidance, Han Zhiqiang's "personality and commonality", "the relationship between space and medium", "urban space and communication medium", "venue spirit and media city" concept of "personality and commonality" under the framework of space dissemination have conducted creative guidance in the city's cities and put forward " Promoting Lu Liang's spirit "is the continuity of continuing and carrying forward the spirit. Therefore, it is recommended to use a serial painting design as the entry point to design a new symbol of the city's unified city. The city of spreading, the city of the media released by the public welfare advertisement, and reshaping the image of the city. At the same time, as an expert judge of the National College Student Advertising Creative Competition, he also suggested that Luliang's ride on the university advertising creative contest fully promoted the city's creation work.

Everyone in the guidance group carefully checked the design of the city, and affirmed the overall image of the outdoor public welfare advertising settings of the city's urban areas, and put forward detailed design suggestions on the problems in the survey.

The relevant person in charge of the Municipal Innovation Office stated that the establishment of the work of the provincial civilized cities is imminent. In accordance with the unified requirements of the municipal party committee and the municipal government, we must adhere to the problem orientation, further compare inspections to do a good job of rectification and implementation; It is recommended to do a good job of coordination and cooperation, and it is necessary to successfully complete public welfare advertising publicity in high standards, strict requirements, and high quality to ensure that the provincial -level civilized cities' creation work meets the standards. (Reporter Feng Kaiji)

Luliang Daily

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