Dunhuang Li Guangxing is familiar

Li Guangxing is a famous specialty products in Dunhuang, and the national geographical indication protection products are protected. Because the juice is sweet and honey and delicious, it is known as the "king of fruits" in Dunhuang. Right now it is the season when Li Guangxing, Dunhuang Li Guangxing, is the production, quality, and price of Li Guangxing this year?

Every year to late June, Dunhuang Li Guangxing began to mature. In recent days, some citizens and tourists have come to buy in some Li Guangxingyuan in Heshui Village, Crescent Spring Town.

Wang Ruihong, a farmer in Heshui Village, Crescent, said: "Li Guangxing's output this year is better than in previous years. Li Guangxing in Heshui Village has been quality and good in the past years. Many people come to the tree to buy."

The reporter saw that while citizen tourists purchased Li Guangxing under Xingyuan offline, Li Guangxing was also hot and popular. Dunhuang City Rong Media Center and some local self -media platform anchors showed high -quality Li Guangxing in Xingyuan in Xishui Village, Crescent Spring Town, which attracted fans from all over the country to enter the live broadcast room. Sales method.

Zhuang Tao, anchor of Dunhuang City Rong Media Center, said: "We have 13 anchors in total participating in this 'apricot of spiritual rhinoceros and missing you' to help farmers live broadcast. They are from Dunhuang Rong Media Center. Click to 11 and 5 pm to 8pm. Until July 10, we will continue to broadcast live in the next half month. The purpose is to help farmers increase their income and sell Li Guangxing out. "

Wang Rui, the sales manager of Dunweits Products Co., Ltd., said: "Live broadcasting in Xingyuan, audiences in the live broadcast room can see Li Guangxing's production environment and the maturity of Li Guangxing. And we will also pack it on the spot in Xingyuan, Tell the audience Li Guangxing's packaging process, they will be more assured. As the anchor of Dunhuang, it is necessary to link Dunhuang's historical culture with some geographical characteristics of Dunhuang to make the live broadcast more distinctive. "

Whether in the orchard, in the market, and the live broadcast room, Dunhuang Li Guangxing is very popular. The reporter learned that this year, in order to ensure that Dunhuang Li Guangxing can have good output and quality, the technicians of Dunhuang City Forestry Center often send treasures to the fruit farmers' scriptures, and timely guide fruit farmers through spring pruning, old orchard update, and green prevention and control of pests and insect pests. As well as technical measures such as Huahua and Fruits, Li Guangxing increased production this year.

Liu Hongwen, a senior forestry engineer of the Forestry Center of Dunhuang City, said: "We mainly carried out the following work: the first is Li Guangxing's update, and this work is mainly plastic trimming Li Guangxing; Experiment; Third, a flower branch grafting was made, and the branch of May yellow with flowers was directly grafted on Li Guangxing's canopy. 14.8%is a bumper year. "

This year, Li Guangxing ushered in the annual high yield, but how to maintain the brand image, stabilize market prices, and unblock sales channels are the key to determining whether farmers can increase their income after the yield. Luo Xinhua is the head of the farmer's professional cooperatives of the agricultural products of Jinxingyuan, Dunhuang City. He told reporters that each year, the social cooperation society broaden Li Guangxing's sales channels, and sells members through green certified Li Guangxing to all parts of the country. Because the market price is relatively stable, the fruit farmers have a lot of benefits. This year, the cooperative continues to implement hierarchical sales to maintain the market brand image of Li Guangxing, Dunhuang.

Luo Xinhua said: "There are 300 acres of Li Guangxing, which has passed the green certification of the cooperative. The output this year is estimated to reach about 80 tons. Li Guangxing sells well. On average, a member of the family can sell for an average of 30,000 to 40,000 yuan. If some farmers sell well, they can sell between 100,000 and 15,000 households. , Later, it becomes a town, and now there are also Qili Town in the surrounding area, and Mogao Town is also available. "

In the orchards of Zhang Yangang, the three groups of apricot farmers in Datiao Village, Qili Town, Li Guangxing was translucent under the sun, and it was particularly attractive. Zhang Yangang told reporters that his apricot garden covers an area of ​​about 10 acres and has more than 120 apricot trees. In recent years, he insisted on scientifically and standardized Li Guangxing Garden. Li Guangxing has many delicious juice, good quality and quality, and the market sales are smooth. This year, he has already received more than 400 orders.

Zhang Yangang said: "Scientific management, keeping water and fertilizer, and standardization. We have sold the farthest cities in Beijing, Shanghai, and Guangzhou. As of now, I have received more than 400 orders. I sold it last year. 150,000 yuan, I want to sell better this year than last year, because this year's fruit rate and output are better than last year. "

As Dunhuang Li Guangxing is famous, the sales channels are getting wider and wider. Especially with the development of the network economy and the smoothness of the logistics industry, Li Guangxing online sales have become one of the main sales models. At present, Dunhuang logistics enterprises have prepared from design packaging, opening aviation line, warehousing cold chain to the platform, production and sales docking, and forming a complete set of systematic delivery models to ensure that consumers from all over the country can be able to be able Eat the best quality and freshest Dunhuang Li Guangxing.

Liu Jianliang, general manager of the Dunhuang City Branch of China Post Group Corporation, said: "We carry out work through the form of online and offline, and send Li Guangxing straight through the transportation and cold chain through shipping.Each piece of Li Guangxing issued a follow -up order to ensure that the customer's customer received it and the problems were dealt with at any time. We also improved Li Guangxing's packaging box. In the past yearLi Guangxing arrives at customers with fresh freshness. "To the development of the industry, brand is support, standardized production is the key, and quality is king.This year, Dunhuang Li Guangxingfeng's products are good. I believe that "express" in the logistics and e -commerce industry. Through a diversified sales model, more consumers will eat Dunhuang Li Guangxing with aroma.The apricot farmers will also get a good harvest, and the brand of Li Guangxing in Dunhuang will also be brighter.(Tian Li Gao Weixiang Liu Yang)

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