Internet celebrity "Exploration Shop", Anneng distinguished me is true and false

Nowadays, the online social platform is developed. From test clothes wearing bloggers to beautiful makeup grass people. People can share them through notes or videos and use them for reference. The catering industry is no exception, and the anchor of the explore store is popular. Will you go for such an online celebrity shop? On June 21, the Jiangsu Provincial Consumer Protection Commission issued a reminder: The chaotic eyes of the explore stores were charming, and only sincerity was sincere.

When you brush the short video, you suddenly brush the video promotion of a blogger's exploring shop, including the quiet and elegant dining environment, exquisite and rich dishes, etc., and in a surprise tone, the price is fair. taste. Will you immediately decide "Go here on the weekend"?

In fact, it is not uncommon for exploring stores like this. Through the trial of the shop, on the one hand, the netizens at this end of the screen "cloud experience" and then consume, on the other hand, also attract more passenger flow for merchants. stand up. At the same time, the anchor of the shop can also take the opportunity to increase the powder to get the focus of traffic.

The behavior of visiting shops was originally a good thing for the three parties, but as the number of anchors in the shop surged, the entry threshold was low, and there was a phenomenon of sediment: some anchors claimed to have 6 million fans requested that the bill was rejected, and the anchor "money" later Rest assured, two faces before and after, the evaluation is different. Other visiting shop anchors even conspired with the merchants in advance, and fake marketing deceive consumers ... All kinds of chaos are surprising and difficult to distinguish between true and false.

In this regard, the Jiangsu Provincial Consumer Protection Commission believes that the behavior of explore shops is essentially a new type of media services emerging from the short and medium and medium -to -medium videos of the informatization era, which should pay more attention to the truth of information. Coupled with the gradual professionalization of the anchor of the shop, it is driving the development of an industry. Therefore, in the case of voluntary and reaching the intention of both parties, based on their true dining situation, it is understandable to collect a certain amount of promotion to the merchant, but if relying on their fans, if their fans are relying on their fans For the power, the business of "eating cards" obviously departs from the original intention of the shop, and may even be suspected of extortion. More importantly, the reason why netizens believe in the recommended videos of some explore stores are actually based on sincerity and trust. If the merchants and the anchor of the shop make conspiracy to use the trust of netizens to defraud and consumption, this business model may be unsustainable.

Therefore, the Jiangsu Provincial Consumer Protection Commission issued an appeal that he hoped that the anchor of the shop to explore the realistic user experience sharing, and replaced the trust, which facilitated his own and the development of the industry. , Improve your own business ability, and win good reputation at high quality and good prices. On the other hand, consumers should also polish their eyes to avoid fragmented information receiving, and report to the platform in time when they encounter false recommendations. For the platform released by visiting shop video, it is also necessary to shoulder responsibility to perform current, shielding, and even title of some false explore shop videos or notes that contain falsely illegal explore shops.

(Reporter Yin Dandan)

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