Unlock your national tide DNA 丨 Central Academy of Fine Arts and JD.com released 2022 China National Champion Brand Innovation Strategy and Design Aesthetics

"2022 China Guo Chao Brand Innovation Strategy and Design Aesthetic Trends Report"

Design aesthetics to drive the trend of innovation and development of Guoshao brand

Research perspective of China Guo Chao Brand Innovation Strategy and Design Aesthetic Trends

Recently, the Central Academy of Fine Arts was commissioned by the Jingdong Research Institute to conduct multiple investigations on the emotional demands, cultural identity, value concept and trend of the "national tide" brand, and conducted a multi -directional inspection. , Sorting out the traditional aesthetic thoughts and concepts of Chinese previous generations, and released the "2022 China National Champion Brand Innovation Strategy and Design Aesthetic Trends Report" and "2022 China National Champion Brand Design Aesthetic Search Keywords". The project was led by the Coordinated Innovation Office to form a research team. Yue Jieqiong, director of the Innovation Office, served as the team leader, Ma Juncheng, dean of the School of Urban Design, Hu Xueqin, Liang Xiaoxu, teachers of the School of Urban Design, Huang Xiaofeng, Shao Yan, Geng Shuo, etc. And students Li Zhuoxing, Yang Wei, Mu Suyi, Liu Xiaoyu, Lu Yunhui, Shi Wanyi, Shi Yuan, Wu Xiaoyu and other research teams of interdisciplinary and multi -professional research teams to carry out work.

From the perspective of the innovation strategy and design aesthetics of the new national tide brand, the research team starts from the visual language of the most representative national tide brand in the contemporary contemporary. In the ten directions, the research report was highly evaluated by the Jingdong Research Institute.

Interview with Associate Professor Hu Xueqin of the Central Academy of Fine Arts

Project student group Team interview

Jingdong X Yangmei limited edition new national tide theme T -shirt design solution

Based on this research, JD.com and the Central Academy of Fine Arts jointly launched the national tide theme event of "Jingdong 618 -feeling traditional aesthetics and leading the national tide". Based on the classic visual cultural resources and aesthetic styles of the five dynasties of China, the design team designed five new national tide T -shirts. At the same time, the research results were promoted to the public during the JD 618 event. After careful investigation, discussion and repeated amendments by the design team, it finally determined that five Chinese Swiss beasts were the main performance elements, and inspired by classic myths, artistic expression, poetry text, etc. The new national tide T -shirt design of the five dynasties of Jin, Tang, Song, and Ming Dynasty. The design of the pattern is inspired by the traditional Chinese "god beast" image such as the black bird, the deer, the three -color horses, the Ruihe, and the Aihu. The good sentence not only corresponds to the aesthetic style of various dynasties in the DNA test of the national tide, but also re -interprets the beauty of traditional culture with the spirit of the times.

Xuan Bird Flow · Destinist Designer: Shi Yuan

： Lu Ming designer: Wu Xiaoyu

Wuhua Horse · Qianjin Qiu designer: Lu Yunhui

Fairy Bowlon Designer: Shi Wanyi

Ying Aihu · Drive Five Poison Designers: Li Zhuoging

The fairy color matching in the famous paintings, the koi god beasts in the Qin brick and Han tile, the magnificent patterns on the clothing utensils, the famous calligraphy posts that show the beauty of Han Mo, the extremely elegant Jinyi Hanfu, the woman's makeup with thick makeup ... Pick you The most preferred ancient style of "beauty" can unlock your national tide DNA. It is still "leisure and elegant". It turned out that the answer to the thousands of years, the answer of "what is beautiful" has long been engraved in your DNA.

Scan the code start H5 applet test

Discover your national tide DNA

Which dynasty originated?

Research Project General Planning: Yue Jieqiong

Research expert consultant team: Ma Juncheng ｜ Huang Xiaofeng ｜ Geng Shuo ｜ Shao Yan

Project leader: Hu Xueqin

Research team: Liang Xiaoxu ｜ Li Zhuoxing ｜ Yang Wei ｜ Mu Suyi ｜ Liu Xiaoyu ｜

Design team: Li Zhuoxing ｜ Lu Yunhui ｜ Shi Wanyi ｜ Shi Yuan ｜ Wu Xiaoyu ｜ Xu Yannong editor 丨 Wu Qiong

Edit 丨 He Yifan

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